I had the opportunity to attend Adobe's Digital Marketing Summit in March 2012. I recently shared some of what I learned with my team at Softchoice during one of our regular Lunch n' Learn sessions. If you'd like the talk-track for this, let me know.

1. 72 HOURS IN SLC.
5 6 things I took away from
Adobe Summit 2012.

3. #LUNCHNLEARN

6. EVENT EXPERIENCE
#AdobeSummit Summit Blog
@AdobeSummit Flickr Pool

8. DIGITAL SELF

11. BIG DATA IS GETTING
BIGGER.
SMALL DATA IS GETTING
SMALLER.

13. TWITTER CO-FOUNDER BIZ STONE

14. “There's a big difference between getting
more information and getting smarter.”

15. “Social is best for in the moment, real time help.”

16. “Be genuine. Be authentic. Reveal your vulnerabilities.
There are armies of people trying to help you.”

17. “How much of your digital self should you
reveal to get ahead?”

18. < INSERT HEATED DISCUSSION >

19. TAKEAWAY:
THE FUTURE OF SOCIAL
WILL BE FRAGMENTED.

20. FAN-SOURCED SOCIAL COMMERCE.

21. SOCIAL SELLING,
SUMMED UP IN ONE WORD:

26. “Our goal: move people up the brand food chain”

27. TAKEAWAY:
WE ARE THE BEST VERSION
OF OUR BEST CUSTOMERS.

28. ARIANNA HUFFINGTON

30. “It’s becoming difficult for individuals to balance their
connectedness with their need to recharge.”

33. TAKEAWAY:
BALANCE CONNECTEDNESS
WITH YOUR NEED TO RECHARGE.

34. PLAYSTATION

35. “With all the tools at our disposal,
our Blog is still the pillar of our social media efforts.”

38. TAKEAWAY:
AUDIENCE SIZE DOESN’T MATTER.
CRITICAL MASS DOES.

39. JEREMIAH OWYANG

42. TAKEAWAY:
SOCIAL BUSINESSES - LIKE BRANDS -
AREN’T BORN OVERNIGHT.

43. FACEBOOK

45. “PTAT”

47. TAKEAWAY:
HELP PEOPLE TELL OUR STORY IN THEIR VOICE.

48. BUSINESSES ARE BETTER
IN A CONNECTED WORLD.

49. RECAP: SIX THINGS I LEARNED
The future of social will be fragmented.
We are the best version of our best customers.
Balance connectedness with your need to recharge.
Audience size doesn’t matter. Critical mass does.
Social businesses - like brands - aren’t born overnight.
Help people tell our story In their voice.

50. FINAL THOUGHT:
SOMEDAY, WE’LL ALL WANT TO BE MARKETED TO.
(SERIOUSLY.)