Design Thinking for U.S. Homebuilding Organizations

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A new perspective offered to leaders in the U.S. Homebuilding Industry: Design Thinking

Business Technology

Design Thinking for Homebuilders In the Midst of a housing CRISIS?

We Want Answers Why did this happen? Following the “HERD”? De-regulation? SILO Thinking? Caught up in “Euphoria”? Speculation? Greed? Who is responsible? Builders? Consumers? Lenders? Developers? Investors? Banks?

Stop Following the HERD! Choose a different direction and plan your way out!

“The Herd” Planning Style (SILOS)… 1999-2008 Construction Land Dev. Finance Purchasing Marketing Sales = “That’ll Fit” Planning Method

If You Design it, They Will Come… 2009-Future Land Acq. Construction sales Purchasing Land Dev. Marketing Finance

Design Thinking Homebuilding Clearly Defines Problems Gathers Information Makes Keen Observations Shares and Displays Findings Brainstorms & Votes Provides Solutions Creates Plans & Builds Mock-ups =

“Decision is a risk rooted in the courage of being free.” -Paul Tillich

Change Your Tomorrow… Choose: Design Thinking Homebuilding

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Design Thinking for U.S. Homebuilding Organizations

1. Design Thinking for Homebuilders In the Midst of a housing CRISIS?

2. U.S. Homebuilders 1999-2005 Opportunity

3. Life is Good… Opportunity?

4. Much to Celebrate… OPPRTUNITY

5. If You Build it , They Will Come…

6. U.S. Homebuilders 2006-????

7. All Signs Point to Disaster…

8. The Survivors…

9. We Want Answers Why did this happen? Following the “HERD”? De-regulation? SILO Thinking? Caught up in “Euphoria”? Speculation? Greed? Who is responsible? Builders? Consumers? Lenders? Developers? Investors? Banks?

10. Now What?

11. Stop Following the HERD! Choose a different direction and plan your way out!

12. “The Herd” Planning Style (SILOS)… 1999-2008 Construction Land Dev. Finance Purchasing Marketing Sales = “That’ll Fit” Planning Method

13. If You Design it, They Will Come… 2009-Future Land Acq. Construction sales Purchasing Land Dev. Marketing Finance

14. Design Thinking Homebuilding Clearly Defines Problems Gathers Information Makes Keen Observations Shares and Displays Findings Brainstorms & Votes Provides Solutions Creates Plans & Builds Mock-ups =

15. “Decision is a risk rooted in the courage of being free.” -Paul Tillich

16. Change Your Tomorrow… Choose: Design Thinking Homebuilding

Design Thinking for U.S. Homebuilding Organizations

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