2. Schulz Consulting specializes in brand strategy & marketing plans, focused on giving world-class marketing expertise to startups, non-profits, small and mid-size businesses. We provide our clients access to Fortune 500 level marketing knowledge to create and develop their strategic brand positioning and marketing plans at the about the cost of an average administrative assistant!
18. Brand Differentiation How can you make your brand standout in the crowded marketplace as being… Different, Better and Special In the mind of the consumer?
19. Law of Gravitational Marketing The marketplace will remain at a steady state, and customers will retain customary habits, until a new “PROMISE” with “PROOF” that is SIGNIFICANTLY DIFFERENT FROM WHAT ALREADY EXISTS is introduced.