What makes an online campaign successful? How can a green business, social movement, or good cause gain support and participation in a media saturated world? Here are 5 ingredients to online marketing that I have seen are necessary to make a campaign a true success.

1. Green Marketing:
Creating Buzz Online
Daniel Schutzsmith
Digital Strategist
@schutzsmith

3. School of
VISUAL ARTS

4. What Made Me
Get Into This?

5. Monday
August 29, 2005

9. The New Economy

10. People Planet
Profit

11. Buzz Marketing
Ingredients
A few key ingredients that
must be present for a web
campaign to be truly
successful in achieving its
goals.

12. Ground Breaking. It
has not been done
before. We’re not
reinventing the
wheel, we’re making
an entirely different
type of way to travel.
Put ideas together in
new ways.

14. http://www.flickr.com/photos/chumpboy/

15. http://www.flickr.com/photos/chumpboy/

18. Cool. It has to be
something that pop
culture can latch on
to. It’s gotta be cool
to be seen with it.
The campaign must
be so hot agencies
want to steal it.

20. http://www.flickr.com/photos/chumpboy/

25. Spread Correctly.
Choose the right
online spaces, media
buys, and techniques
to use and keep the
campaign’s message
consistent in tone
and frequency.

27. YOUR
BRAND

28. http://www.flickr.com/photos/chumpboy/

29. http://www.flickr.com/photos/chumpboy/

30. http://www.flickr.com/photos/chumpboy/

31. http://www.flickr.com/photos/chumpboy/

32. http://www.flickr.com/photos/chumpboy/

33. http://www.flickr.com/photos/chumpboy/

34. http://www.flickr.com/photos/chumpboy/

35. http://www.flickr.com/photos/chumpboy/

36. http://www.flickr.com/photos/chumpboy/

37. http://www.flickr.com/photos/chumpboy/

38. http://www.flickr.com/photos/chumpboy/

39. Believable. People
don’t want to be
sold or lied to, but if
you make something
they can believe in,
they’ll buy it, donate,
love it, and live it. We
all want to believe.

40. http://www.flickr.com/photos/chumpboy/

41. http://www.flickr.com/photos/chumpboy/

44. Simple. Keep it
simple and ensure
the message has the
ability to grow. The
bigger the message
gets, the harder it is
for people to pay
attention. KISS :)

49. http://www.flickr.com/photos/chumpboy/

51. Most Importantly...
HAVE FUN!

52. Thank You!
Questions, Ideas, and Comments:
Daniel Schutzsmith
Digital Strategist
daniel@schutzsmith.com
http://daniel.schutzsmith.com
twitter: @schutzsmith