48. Using an Evangelist
Why Use One?
• Provides a real, tangible
personality to your customers.
• Connects with customers on
an a basic human level.
• Organizes and reinforces the
company personality
49. Using an Evangelist
Things to Look for:
• Extroverted Personality
• Passion for your Company
• Understands your Customers
• Excellent Communicator
• Calm Under Pressure
• Willing to Adapt / Improvise