Introduction to Social Media for Third Sector Orgs
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The document provides an introduction to social media and its uses for organizations in the third sector. It discusses what social media is, different social media tools like Facebook, Twitter, blogs, and their benefits. It also summarizes research on current third sector uses of social media and the internet. Practical advice and exercises are given to help organizations start using social media through small steps like listening, learning, building a network, and focusing efforts.
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Introduction to Social Media for Third Sector Orgs
- 1. Introduction to Social Media Mark Walker, SCIP Regional ICT Champion for the South East
- 13. Your use of social media
- 17. . . . . Photo: flickr.com/photos/briansolis/
- 19. LUNCH
- 23. So What Should I Do?
- 25. Google Alerts
- 26. Get to Know RSS
- 27. FeedMyInbox
- 28. FeedMyInbox
- 29. FeedMyInbox
- 30. FeedMyInbox
- 37. How NAVCA uses Audio Podcasts Visit
- 41. Twitter – Tameside 3 rd Sector - News Visit
- 43. Visit
- 45. Causes Dog’s Trust Busts For Justice VAR
- 46. Social Networking: Ning Niche networks that you can create yourself. Youth Work Online navcaboodle
- 50. Collaborative working - GoogleDocs Visit
- 51. Collaborative working -ooVoo Visit
Notas del editor
- How to Choose a Database Mark Walker, SCIP, 01273 234049
- ** Background to Regional Champions – 5 mins This presentation has been developed by a group of the regional ICT Champions
- Some more figures from recent surveys A lot of these people fall into groups that we as third sector organisations are working with A CHOICE ? We could pack up and go home after drawing the conclusion that these people are not using the internet so we don’t need to change or service delivery to reach these people with new media. They are happy outside of the circle and we are happy to work with them like that. OR We could look at ways to bring these groups inside the circle and more effective in our work and drive down social exclusion through increased digital inclusion by looking at these tools and ideas? These are the people front line organisation in OUR sector see and are seeking to support every day. We have a responsibility as LIOs to lead by example.
- Background figures to the web from recent surveys Digital Inclusion research has identified there are barriers that individuals and organisations put up to not using the internet or not going A STEP FURTHER and really exploring the potential of new media / new ideas Lack of physical ICT connection – no, or poor broadband No percived reason to be online – this is where peer support and media examples, community working features Lack of skills to use a computer (could be basics of a PC or internet navigation) or lack of affordable ICT equipment See www.raceonline2012.org for more information
- Daunting representation of the size of the social media / social networking internet world Notice also that much of this technology is MOBILE so no longer just something to use on your PC but many other ways to stay connected and networked
- Daunting representation of the size of the social media / social networking internet world
- We are all having conversations We are all collaborating
- Point to note that the are fed to the user (via RSS – more on that later) and can be listened to away from the PC.
- We combine this with a link in LINX and on the website to therefore get a corresponding leap in the number of page views and downloads – for example 155 unique visitors to the work plan podcast and 136 for the Futurebuilders podcast. Low cost and easy to do. Microphone (Rode Podcaster) is £120, but it can be done with an iphone. Software (Audacity) is free.
- Blogs seem to have a bad name ... And some are egotastic rambles! But many examples of where they genereate useful discussion and opinion sharing about a subject. Wordpress very powerful and can build blogs which are effectively full websites. Free – but may need to pay a little to remove ads
- Need just a “flip” camera or a reasonable mobile phone – possible for around £100 - £150 Upload to hosting sites such as Vimeo or YouTube (BTW – this is second most popular search engine) Clips recorded should be natural, not scripted (although do rehearse) Make vox-pops of real people affected by the cause or event that you want to promote
- This is primarily showing news from Tameside, but further back had a running commentary from their recent AGM / Open Forum. When used with # hashtags this provides a great way to Follow an event even though not present at at least get a flavour of what is happening (and sometimes contribute) TRY - #v4ceconf Trackback or organise all discussion about a particular subject TRY - #digitalinclusion
- Used by 49% of UK Internet users
- Also used at NAVCA events and conferences – large photo sharing section on navcaboodle All pictures loaded on any Flickr account that are given the same tag will appear together when searched for. Again, has RSS feed so you can be alerted of updates
- Is it wise to use Facebook in our Organisation? It depends what they use it for, but it’s probably an advantage if it helps you stay abreast of current trends and improves your communications. It is easy to see sites such as Facebook, Twitter, Bebo and MySpace as a timewaster. Most people use them on a personal basis, unrelated to their work, and they can easily be seen as a distraction. However social networking sites such as Facebook may be a valuable element in your organisation’s communications or campaigning strategy. They represent a new way of reaching audiences and connecting with people with similar interests. Many charities have set up Facebook groups and use it to share news about their activities and raise money. In terms of using new tools there is rarely a quick win and there is a lot to be said for not being an early adopter. Networks such as this are also very organic in the way they develop, which can challenge the way that you work. On the other hand lots of people are already active, so maybe you’re missing out because you’re not up to date with current thinking? The best way to understand its potential is to be familiar with what it does and how it works. So maybe you - or someone you know - should be using it as well?
- Facebook – become a fan of .... .... This is an example of an LIO using Facebook to bring together pictures and events and potentially to gain extra supporters who would not have found them otherwise. .... Also heard of a Kids organisation in Herefordshire who needed supporting statements and testimonies for a funding application. They set up a Facebook Group and in just 3 days got 49 statements for the bid from their friends and users of the organisation who were already on Facebook. Important point, as with all social media – don’t establish a presence on Facebook and then tell existing followers (or people you hope to interest) that they must get a Facebook account. This won’t work! Use Facebook (etc.) to connect with people who are already 100% conversant with the platform but who you’d like to target as followers. Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians) LinkedIn (more professional business use)
- Just under 2000 unique visitors 31 groups 557 members Many active discussion, pictures, videos Not as powerful or rich in features as the individual elements of social media, but a very effective way to quickly build your own social network with many social media functions. High degree of control over user access to groups and discussions, possible to set up hidden or invitation only groups. Facilities to include pictures, video, audio, chat and file uploads, also many application written available as plug ins. Simple and menu driven, can also use own HTML code and with CSS knowledge design templates and logos to insert. Free version has (targeted) adverts which can be removed for a £20/month fee
- (NOTE – Slides for these three follow Google Docs, ooVoo and Doodle, talk in more depth about each as slide comes round)
- It may be helpful for a group of people to be able to work together on a document at the same time. They may be drafting a policy together, preparing a grant application or producing guide to services. One option is to save the document with the author’s name and a version number and circulate it by email. Even in small groups documents can get out of sync and take time to work through. An alternative is a wiki, a collaborative web site that allows authorised users to change the content of the pages though the internet, as well as view a history of changes. Alternatively online document services such as Google Documents offer a way of sharing word processing documents or spreadsheets, so that there is just one copy of a document as it evolves. Whatever the choices the tools are becoming easier to use and may well suit organisations of all sizes who have want to help people collaborate.
- Works very well for video calls with up to 3 participants
- Objectives ...Decide what message you want to convey or what campaign to raise Audience ... Don’t decide on a social media platform / tool and then ask your supporters to join that platform then support you as they will first be faced with the barrier of accessing the new tool. Instead establish a presence in the platform or using the tool where you already know your target audience are. Strategy ... Have a clear idea of where the use of social media should take you – treat it like any “traditional” marketing campaign in this sense. Its about people and their stories. Implement ... See what others are doing, look at similar organisations. Try out tools and websites, sign up for free trials, tell a limited number of supporters at first. Sustain ... Very important. Don’t launch and then leave alone! Social networks need to be cultivated, conversations need to be stimulated and people need their questions and points they raise responded to. If this doesn’t take place the network will very quickly loose its inertia. Consider writing this “gardening” role into someone’s job description or recognising it as a key organisational task. Don’t be concerned if you feel the need to “pull the plug” on a communication idea if its not working. As most social media is free or very low cost this shouldn’t have a huge impact financially.
- Useful Links Not by any means an exhaustive list enough to get you started in terms first stage sign posting, if unable to help directly, you should be sign posted on to organisations that are able to help and advise further.
- Highlight what is out there Explain briefly the roles of Champions/Consortia The concept of Circuit Rider and ICT Development Workers The role that Providers of Infrastructure Support Services can play The role that volunteers can play – including it4communities Talk about the HELP CARD REFERENCE KITS The help that is available from the Private Sector it is not all bad We will return to the sources of help at the end of the session – please feel free to add your own experiences as we go through the day – good local sources of support? Recommendations from your work with other organisations and businesses?
- Thanks & To Find Out More