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Strategic Cord Blood Law Communications Boosts Rep's Healthcare Leadership

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Strategic Communication Plan By Scott Becher, Chief of Staff Rep. Steve Wieckert Cord Blood Information Law – Jeremy’s Law
Object of the Cord Blood Information Law ,[object Object]
Branding Goal for Legislation ,[object Object]
Coalition of Supporters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Effective Personal Testimonials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fact Finding Mission ,[object Object],[object Object]
Visible Television Coverage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Effective Television Message ,[object Object],[object Object],[object Object],[object Object]
Extensive Television Coverage ,[object Object],[object Object],[object Object]
Nationally Known Advocate ,[object Object],[object Object]
How One Station Covered It ,[object Object],[object Object]
State Newspaper Coverage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Major Newspaper Coverage ,[object Object],[object Object]
[object Object]
Repeated Radio Coverage Across Wisconsin ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Effective Radio Stories ,[object Object],[object Object],[object Object],[object Object]
National Media ,[object Object]
Media Release Issued, May- December 2005 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Each Wieckert Release had a Strategic Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Total Media Hits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Continued Promotion of the Issue ,[object Object]
Outcome ,[object Object]

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