From TypeCon 2014: Capitalized in Washington, DC, an inside look at typography at Facebook and the Analog Research Lab.

2. TYPE AT SCALE
AN INSIDE LOOK AT TYPOGRAPHY AT FACEBOOK

13. FACEBOOK STARTS USING HELVETICA
FOR EVERYTHING… †
AND YOU WON’T
BELIEVE WHAT HAPPENS NEXT!
† Not actually true

15. “In short, Helvetica has almost none of
THE characteristics that are required
for readability at small sizes or long
passages: rhythm, openness, moderate
letterspacing, moderate contrast.”
— Stephen Coles

20. SCALE

23. 719,000,000
2.5BILLI*N

24. 719,000,000
2.5BILLI*N

25. INSPIRED

26. CONSISTENCY

27. ************
***UTILITY**
*********EFF
ICIENCY*****

29. INFRASTRUCTURE*******
**ACCESS*************
*****************SURF
ACES*****************
********PEOPLE*******

30. SIMPLE
HARD WORKING

31. $

32. NOTHING AT FACEBOOK IS
SOMEONE ELSE’S PROBLEM

35. CAPABILITIES
*************
PERFORMANCE

36. 83.24 Kb
NEUE FRUTIGER THIN WEB FONT (TTF)

37. Af-Soomaali Afrikaans Akan Aymar aru Azərbaycan dili Bahasa Indonesia Bahasa Melayu Basa
Jawa Bisaya Bosanski Català Čeština Cherokee Cymraeg Dansk Davvisámegiella Deutsch
Eesti English (India) English (UK) English (US) Español Español (Chile) Español (Colombia)
Español (España) Español (México) Español (Venezuela) Esperanto Euskara Filipino Føroyskt
Français (Canada) Français (France) Frysk Gaeilge Galego Guarani Hindi (Hinglish) Hrvatski
isiNdebele isiXhosa isiZulu Íslenska Italiano Kinyarwanda Kiswahili Kurdî Latviešu Lietuvių
Limburgs lingua latina Magyar Malagasy Malti Nederlands Nederlands (België) Norsk (bokmål)
Norsk (nynorsk) O’zbek Polski Português (Brasil) Português (Portugal) Qhichwa Română
Rumantsch Shona Shqip Slovenčina Slovenščina Suomi Svenska Tiếng Việt tlhIngan-Hol
Türkçe Ελληνικά Ἑλληνική ἀρχαία Беларуская Български Қазақша Македонски Монгол
Русский Српски Татарча тоҷикӣ Українська
ქართული Հայերեն ש עברית اردو العربية
پښتو فارسی کوردیی ناوەندی नेपाली मराठी सं᭭कृतम् िह᭠दी िह᭠दी (मॉडनᭅ) বাংলা ਪੰਜਾਬੀ ગુજરાતી ଓଡ଼ିଆ
தமிழ் తెలుగు ಕನ್ನಡ മലയാളം සිංහල ภาษาไทย မြန်မာဘာသာ ភាសាខ្មែរ 한국어 中文
(台灣) 中文(简体) 中文(香港) 日本語

38. Af-Soomaali Afrikaans Akan Aymar aru Azərbaycan dili Bahasa Indonesia Bahasa Melayu Basa
Jawa Bisaya Bosanski Català Čeština Cherokee Cymraeg Dansk Davvisámegiella Deutsch
Eesti English (India) English (UK) English (US) Español Español (Chile) Español (Colombia)
Español (España) Español (México) Español (Venezuela) Esperanto Euskara Filipino Føroyskt
Français (Canada) Français (France) Frysk Gaeilge Galego Guarani Hindi (Hinglish) Hrvatski
isiNdebele isiXhosa isiZulu Íslenska Italiano Kinyarwanda Kiswahili Kurdî Latviešu Lietuvių
Limburgs lingua latina Magyar Malagasy Malti Nederlands Nederlands (België) Norsk (bokmål)
Norsk (nynorsk) O’zbek Polski Português (Brasil) Português (Portugal) Qhichwa Română
Rumantsch Shona Shqip Slovenčina Slovenščina Suomi Svenska Tiếng Việt tlhIngan-Hol
Türkçe Ελληνικά Ἑλληνική ἀρχαία Беларуская Български Қазақша Македонски Монгол
Русский Српски Татарча тоҷикӣ Українська
ქართული Հայերեն ש עברית اردو العربية
پښتو فارسی کوردیی ناوەندی नेपाली मराठी सं᭭कृतम् िह᭠दी िह᭠दी (मॉडनᭅ) বাংলা ਪੰਜਾਬੀ ગુજરાતી ଓଡ଼ିଆ
தமிழ் తెలుగు ಕನ್ನಡ മലയാളം සිංහල ภาษาไทย မြန်မာဘာသာ ភាសាខ្មែរ 한국어 中文
(台灣) 中文(简体) 中文(香港) 日本語

39. 14.9 MB
ARIAL UNICODE MS (WOFF)

40. PREDICT
ABILITY

42. PEOPLE

43. ******** **
OPPORTUNITY

44. 80%
OUTSIDE USA CANADA

45. “EMERGING COUNTRIES ARE
HUNGRY FOR A BETTER WEB
EXPERIENCE. COMPANIES
THAT DELIVER ONE WILL
BE REWARDED.”
http://www.theatlantic.com/technology/archive/2014/07/how-fonts-reveal-the-many-new-users-of-the-internet/375230/

47. HOW YOU MIGHT FEEL BY NOW

66. Regular
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ŴẄẂỲŶŸÝŹŽŻАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬ
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™ • - – — : ; , ‚ „ . . . . _ * ‘ ’ “ ” ¹ ² ³
Founded in 2004, Facebook’s mission is to give people the power to share and make the world more
open and connected. People use Facebook to stay connected with friends and family, to discover what’s
going on in the world, and to share and express what matters to them.
12/16 PT
Like 23 personnes aiment ça
Zoek naar mensen, plaatsen en dingen
Gefällt mir Тражи људе, места и ствари
#HASHTAG
Inspirado em dispositivos móveis
Regular

67. Connect and Share
Camera Suche nach Personen, Orten und Dingen
töllöttää Ищите друзей, места или предметы
Messenger
¿Qué estás pensando?
Semibold
Semibold
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áăâäæǽàāąãåǻćčçĉċďđéĕěêëėèēęğĝģġħĥíĭîïìĩīįijĵķĺľļl·łńňņñóŏôöoeò
őōøǿõŕřŗśšşŝșßŧťţúŭûüùűūųůũẁŵẅẃỳŷÿýźžżабвгдежзийклмнопр
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·ŁŃŇŅÑÓŎÔÖOEÒŐŌØǾÕŔŘŖŚŠŞŜȘŦŤŢÚŬÛÜÙŰŪŲŮŨẀŴẄ
ẂỲŶŸÝŹŽŻАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬ
ЭЮЯЀҐЁЂЋЃЄЅІЇЈЉЊЌЍЎЏ
§$¢£¥€&!?#0123456789%‰¼½¾
[]{}()ÐŊÞðŋþ¡¿†‡ƒ∫fifl∂√/ΔΩΠΣ⁄
◊|¦μπ‹›«»¤−×÷+±=≠¬≈~∞^<>≤≥@
™ • - – — : ; , ‚ „ . . . . _ * ‘ ’ “ ” ¹ ² ³
Founded in 2004, Facebook’s mission is to give people the power to share and make the world more
open and connected. People use Facebook to stay connected with friends and family, to discover
what’s going on in the world, and to share and express what matters to them.
12/16 PT

69. WE MAKE
MISTAKES AND
TRY AGAIN

70. 7

72. THANK YOU