Just enough info to get your started connecting your online presence to Facebook.

1. FACEBOOK FOR
REAL ESTATE
Presented By Scott Bothel | FourTen
Creative

2. Our Goals
 Establish a Personal and Business Presence
on Facebook
 Promote Our Website
 Promote Our Listings
 Encourage Others to Promote Us

3. Establishing a Personal Profile
 Visit Facebook.com and follow directions
 Don’t forget to complete info section
 PRIVACY: You can make
your personal profile
as private as you like.

4. Creating a Business Page
 Visit facebook.com/pages
 Select Official Page, Local Business, Name it

5. Filling Out Your Business Page
 Add logo or personal photo
 Add official contact info. THIS IS PUBLIC
INFO!
 Make sure you add your website address

6. Promoting Your Page
 Use the Facebook tools to notify current
friends and email contacts
 You can suggest at any time

7. Promoting Your Page (cont.)
 Email your current contact directly. Ask them to
go to your page and LIKE you.
 Your page address is ugly  More on this later…
 Make an image or text link.

8. Promoting Your Listings
 Automated (Woo hoo! No Work!)
 Find your RSS feed from your IDX provider.
 Copy address and visit twitterfeed.com
 Share a link
 Copy url of a given listing and share it on your
business page wall.

9. Encouraging Others to Promote
You
 Mining your personal Facebook contacts.
BEWARE!
 Create valuable content.
 Use socially aware blogging tools.
 Direct email contact with tools like Mailchimp.
 Remember to ask!

10. Other Considerations
 Advanced facebook tools
 What content is appropriate?
 Am I driving people to my website?
 Does my website contain valuable content?
 Is it easy for people to share my content?
 Advertise on Facebook
 Custom username: facebook.com/username
 Requires that you have 30 people who Like you.