1. Presented by Scott Brand Communications

4. Tweet video link to
landing page
Video housed on Landing Page

6. Create T-shirt Design Contest

11. Collect emails to stay in
touch with your fan base
Leverage Social
Offer incentives to
Media to build
provide UM with
contact list contact info like a
Free T-shirt Giveaway

12. E-mail Press Conferences
E-mail preview and post-game Ezine

13. University of Miami Hoops Coach visits
Dorms to recruit Fans
Stage Pep Rallies in Dining Halls
before Key Games

15. After a fan follows the Hurricanes on
Twitter thank them and send them a deep
link to your landing page or Web site

16. Create existing app where fan can
download the status of their favorite
player on their IPhone

17. Step 1
Step 2
Step 3
E-mail Text offer
Recipient
receives Text
Type in Text Code
and Number

20. Heat’s Caption’s Contest
“Promo’s can go viral Seton Hall asks its
if you break the mold” students questions on FB

25. Maybe the winning video
Video Contest above
or others will go viral like
this one above

31. Compelling Content = likes =
Impressions = More fans

33. #packthebank