power point presentation of Clinical evaluation of strabismus
Veedissocialmediaplan scottbrand5292012
1. Social Media Plan – Prepared by Scott Brand – 5/29/2012
veEDIS’ Social Media Plan
Prepared by Scott Brand
Marketing/Project Manager
June 29th, 2012
“More and more CEOs are recognizing the
potential for social media to change how
their companies and organizations can
communicate with the world.”
Mashable Magazine
2. Social Media Plan – Prepared by Scott Brand – 5/29/2012
Table of Contents
Introduction ..................................................................................................................................................3
Why veEDIS needs Social Media?.................................................................................................................3
Getting Started..............................................................................................................................................4
Start with a Bang...........................................................................................................................................4
Phased Approach..........................................................................................................................................5
Objectives .....................................................................................................................................................5
Goals .............................................................................................................................................................5
Tactics ...........................................................................................................................................................6
Crisis Communication ...................................................................................................................................6
Social Media Opportunities ..........................................................................................................................7
Facebook...................................................................................................................................................7
YouTube ....................................................................................................................................................8
Blogging.....................................................................................................................................................9
SEO............................................................................................................................................................9
Email Marketing......................................................................................................................................10
Google+...................................................................................................................................................11
On-line Public Relations..........................................................................................................................11
Social Media Bookmarking......................................................................................................................12
Twitter.....................................................................................................................................................13
Pinterest..................................................................................................................................................13
Linkedin...................................................................................................................................................14
How can we determine if veEDIS’ Social Media Program is working? .......................................................14
Analytics..................................................................................................................................................14
ROI...........................................................................................................................................................15
Requirements..............................................................................................................................................16
Calendar......................................................................................................................................................17
Budget.........................................................................................................................................................17
Executive Recommendation .......................................................................................................................17
Conclusion...................................................................................................................................................18
3. Social Media Plan – Prepared by Scott Brand – 5/29/2012
Introduction
Social Media is a major component behind any fully-integrated marketing campaign. It serves to
provide a communication conduit that has the potential to reach a company like veEDIS‘
intended audience through non-traditional marketing channels. It also allows veEDIS to
aggregate a community of clients, prospects, and leads to communicate veEDIS core message
points, increase customer loyalty, and ultimately, lead to sales conversion.
In simplest terms, Social media provides a company with the tools to not only connect with a
wide audience quickly, but also to interact with them. Each instance of engagement, provides a
gentle nudge towards the prospect evolving into a paying customer.
Why veEDIS needs Social Media?
It is not a matter of keeping up with the Jone‘s or McKesson‘s or Meditech‘s for that matter as to
why veEDIS needs to implement a highly tactical and industry specific Social Media campaign.
Here’s why veEDIS needs Social Media and Social Media needs veEDIS:
The ability to exponentially distribute news like a recent veEDIS Go Live via a channel
that continues to grow as a viable marketing tool
Create an army of ambassadors that evangelize veEDIS and promote the brand and
product in their circles ultimately expanding the communication reach
More and more healthcare editors have incorporated Social Media into their news
gathering job. For example, Modern Healthcare reporters all provide their Twitter
handles
veEDIS‘ competitors have already entered the Social Media space and are known moving
to the next level
Many of veEDIS‘ clients have started using Social Media. In fact, many rural hospitals
already support a Facebook page
As veEDIS becomes more active in the rural conference circuit, the company can drive
traffic to their booth location or attendance with Social Media
Social Media creates engagement and accelerates the sales funnel process
Most importantly, by not engaging in Social Media, a
company is missing out on a multitude of leads
some of which could be converted into contracts
4. Social Media Plan – Prepared by Scott Brand – 5/29/2012
Getting Started
Before engaging in a Social Media campaign it is imperative to decide on a few things:
Who will be the team to support the program (Community manager, developer,
administrative assistants)
The actual layout of all Social Media platforms in order to communicate a consistent line-
look
How much time is veEDIS willing to invest in the Social Media campaign.
Start with a Bang
If veEDIS decides to dive into Social Media, after developing Social Media profiles, the next
step should be to promote the company‘s page heavily to its existing customers, who are most
likely to be its initial followers, perhaps through an email blast.
veEDIS needs to start the Social Media campaign with a blockbuster promotion to drive
excitement and gain followers quickly. So many companies, some of which are sizable, quickly
create a Facebook Page and allow it to loiter. As a result one can see one alarming statistic as
you glance through the page – a paltry number of followers. This becomes more of a detriment to
the company than a facilitator.
The best way to avoid this trap is for veEDIS to get out of the gate quickly by launching a
Facebook promotion directed towards its existing email client database in order to build
momentum right from the onset.
Facebook T-shirt Promotion – Here is a tried and true promo that has worked for many
companies to increase their fan base in a short period of time. The promotion involves creating a
Facebook contest for all veEDIS‘ client hospitals to participate by sending a designated team
leader an ―I Love veEDIS,‖ T-Shirt. The goal of the contest is to solicit a quote asking the
question: ―Why do I love veEDIS.‖ The winner will receive a free trip to South Florida to tour
the veEDIS‘ facility and meet the team behind the product. Finally, a prerequisite for each
entrant is to not only like the veEDIS Facebook Fan Page, but convince five others (ED staff) to
do so as well.
5. Social Media Plan – Prepared by Scott Brand – 5/29/2012
Phased Approach
It is recommended that the Social Media plan be rolled in a phased approach which allows the
Social Media community manager to build a strong foundation in each Social Media platform
before entering the next phase. This will also enable the Social Media community manager and
support staff to create a workflow that does not conflict with other tasks.
Objectives
The primary Social Media marketing objective should be to increase lead generation and
conversion by tying most Social Media efforts specifically to sales escalation. This means
having lead generation calls to action through all Social Media channels
The secondary objective is to create a buzz and or viral opportunities around the veEDIS‘
world through Social Media. This in turn will attract new customers, shift legacy clients
to the cloud as well as aggregate testimonials to be used in future marketing endeavors
The tertiary objective is to increase media exposure through Social Media channels
Goals
Increase the number of: Likes on veEDIS‘ Facebook Page, Twitter followers, Linkedin
connections, Google+ 1‘s, YouTube and blog subscribers, among others
Create compelling content through blogs and by authoring articles. Then distribute this
content throughout the Social Media network in an effort to have it shared with decision
makers and existing clients
A Facebook T-shirt promo to
increase Likes
6. Social Media Plan – Prepared by Scott Brand – 5/29/2012
Move veEDIS to page one in all Search Engine Results Page (SERPs) for the following
Search Engines: Google, MSN, Bing, Windows Live, and Yahoo
Select search terms that are search engine friendly and rank high. Terms include: Clinical
Systems, EHR, EDIS, Emergency Department software to name a few
Identify actionable web analytics data that can determine future strategies to transform
website visitors into prospects into converted sales and finally lifetime providers
Match the industry benchmark of 2% conversion rate to encourage prospects to provide
contact/lead information when visiting the website through targeted Social Media
strategies
Build a Social Media community with a standard brand look where all Social Media
platforms link to each other. Twitter links to Facebook to YouTube to Google+ and
Linkedin for starters
Tactics
Use Twitter for lead generation - The next hospital that goes live with veEDIS should be
tweeted a press release to all the company‘s stakeholders
Link to veEDIS‘ social media pages from the company‘s website
veEDIS email signatures should include Social Media banners to each of the company‘s
participating Social Media sites
As the cover photo is the main focus when someone visits veEDIS Social Media page,
use something that gains attention and elicits a favorable reaction.
Host a sweepstakes competition, where users have to answer a question about veEDIS in
order to participate and win prizes
Change up the profile photos to match company news. If veEDIS is exhibiting at the
QPA Vendor Fair – use a trade show image as the banner photo
Respond to requests for information within a 24-hour period
Crisis Communication
Given the fact that with every consumer driven business like veEDIS, there exist dissatisfied
customers or simply mean spirited individuals that have the capacity to post negative comments
or opinions about the company on its Social Media site(s). It is for this reason that it is absolutely
imperative for the veEDIS‘ community manager to scan the Social Media air waves on a daily
basis to perform the following functions:
Immediately remove unfavorable posts on Social mediums like Facebook
Tighten the grip and block previous negative posters from participating on all of your
Social Media channels
In the case of the blog, set up controls where the administrator has the control to approve
all comments first before having them published
7. Social Media Plan – Prepared by Scott Brand – 5/29/2012
Social Media Opportunities
Facebook
Facebook is a Social Media site that is known for allowing it members to upload graphics and
rich media as well as post text content. Its collaborative architecture enables its members to
easily share their content with their network. As of May 2012, Facebook has over 900 million
active users, more than half of them using mobile devices. Users must register before using the
site, after which they may create a personal profile, add other users as friends, and exchange
messages, including automatic notifications when they update their profile. Additionally, users
may join common-interest user groups, organized by workplace, school or college, or other
characteristics, and categorize their friends into lists such as "People From Work" or "Close
Friends".
Recently Facebook launched Facebook Timeline for businesses and companies large and small
are posturing their profile to add a new dimension to their Social Media marketing mix. The
early data creates a promising picture, with one report suggesting that brands are getting an
average 46% more engagement with Timeline.
veEDIS Benefit – Facebook serves as the gateway between all forms of Social Media and
without it veEDIS would simply operate its Social Media program rudderless
veEDIS Facebook Strategies include:
Develop Facebook Timeline Brand Page
Promote conference presence
Create incentives such as contests to engage customers
Provide a vehicle to solicit testimonials and use cases through targeted
communication and post them on the page as well as reuse them in many other
channels
Integrate Facebook with other Social Media i.e. YouTube, Twitter, Linkedin,
Blogs
Post recent article links to the Facebook page such as the Weston Democrat piece
Feature a ‗client of the month‘ with their name and profile picture based on their
activity on the page
Include photo of the company headquarters and veEDIS team standing in front of
the building
Populate the timeline with achievements such as 1991 – when ProMed began
collecting Quality Measures data
Include the blog on the Facebook page
8. Social Media Plan – Prepared by Scott Brand – 5/29/2012
YouTube
YouTube is the third most visited website on the Internet allows companies to personalize their
message through video posting. By definition it is a video-sharing website, in which users can
upload, view and share videos. The company displays a wide variety of user-generated video
content, including movie clips, TV clips, and music videos, as well as amateur content such as
video blogging and short original videos.
veEDIS Benefits – 1). Increase search rankings 2). Communicate veEDIS‘ benefits in a more
appealing medium. 3). Serve as an excellent placeholder for client‘s testimonials. 4). Educate the
client through ―How to,‖ videos to offload customer support volume.
veEDIS YouTube Strategies include:
Post ―How To‖ videos on YouTube which is one of the most effective methods of
increasing Search Engine Optimization (SEO) rank
Integrate YouTube videos into other veEDIS‘ Social Media programs including
Email blasts
Link YouTube to veEDIS Facebook profile or Tweet a link to new YouTube
video demonstration video
Produce corporate video – ―The veEDIS story,‖ and post it on YouTube
An example of an impressive
Facebook Timeline Page
9. Social Media Plan – Prepared by Scott Brand – 5/29/2012
Discover high-ranking keywords through for a veEDIS video through YouTube‘s
Insight analytics tool to ensure videos are easily found when queried
Blogging
A blog often resembles a newspaper article and allows the author to publish content that is of
interest to its audience and allow subscribers to comment and develop a dialogue. This creates a
high level of interaction with the audience. An active blog can be a phenomenal lead generator. It
is relatively easy to start. The technology is now widely understood and it can be up and running
in a few hours after its conception, all by using free or nearly free tools and software. Entries can
be short as in a few paragraphs with a graphic or video and it could be ghost written once per
week.
veEDIS Benefits – 1.) Increase search rankings due to the fact that subscribers comment on your
blog and continue to visit your website. 2.) Instill viewpoints indirectly that can ignite the lead
generation process.
veEDIS Blogging Strategies include:
Develop a blog that provides content that offers value to veEDIS potential
subscribers and subtlety promotes the company
Subjects could include entries that talk about EHR providers that offer empty box
service offerings or rural hospitals that are not taking advantage of Meaningful
Use stimulus funds
Content can also embed links to relative articles with a brief introduction
veEDIS‘ social media campaign can be communicated to its followers to provide
integration with other channels
Other Social Media banners need to inserted into the blog to maximize exposure
such as a retweet and Facebook share icons
Utilize existing email mailing lists to email the blog to spread the content
Insert a subscribe button on the right panel near the top of the blog. This feature
can be powered by Feedburner which is a free service and also provides a RSS
subscriber option as well
Maintain the veEDIS blog or you will lose existing subscribers
SEO
While SEO is an Internet marketing methodology; it interacts and profits from practically all
Social Media efforts. Its ultimate goal is to increase a website‘s presence on the Internet.
veEDIS Benefits
The higher a company ranks the better chance prospect will find veEDIS.
veEDIS SEO Strategies include:
10. Social Media Plan – Prepared by Scott Brand – 5/29/2012
Keywords - Improve ranking by researching, testing and selecting keywords for
each page. Search Engines index popular and relative keywords and rank
companies higher that use them on their website
Tags: Select tags that relate to all aspects of veEDIS‘ business. Tags are little
pieces of information that tell searchers what the content subject. Some tag titles
could include: Clinical Systems, Emergency Department Software, and EHR
Title Tag - Craft a high-ranking title tag to make it clear and consistent. The title
tag has been – and probably will always be – one of the most important factors in
achieving high search engine rankings. It sits atop of each web page
Meta Tags –Meta Tags lie inside the HTML code. Choosing the highest ranking
healthcare Meta Tag terms is crucial to a high Search Engine ranking
Links - Increase links with other websites. Create link equity by having blogs link
back to your site, Do not discount the value of internal links as well. It is
recommended to have approximately 100 internal links on your website
Content - Publish content like a Blog, a SEO optimized press release or industry
articles. Tweeting your content actually helps it get indexed faster (especially vital
if posting time-sensitive material). Set articles to automatically post on Google+,
Linkedin, etc. and veEDIS will get indexed even quicker
Social Media SEO – Activity on veEDIS‘ Social Media sites will increase the
company‘s ranking
Email Marketing
Email marketing in the form of email blasts can be one of the most cost effective and efficient
Internet Marketing tools. It is inherently linked to Social Media as banners of all of a company‘s
Social Media sites should be included in the email to maximize ROI and synergy.
veEDIS Benefits
Email marketing can target decision makers and encourage trial with relative content in the form
of themes like veEDIS Attaining Quality Measures 2012. Go a step further by embedding a link
into the Email to request a WebEx demonstration.
veEDIS Email Marketing Strategies include:
Strategic use of the Subject Line - Create subjects that encourage recipients to
open the email
Master the art of Segmentation - Segment lists into categories and change
content depending on the audience. Potential veEDIS‘ segments can include
Clinicians, CEO‘s/CFO‘s, CNO‘s, and IT professionals
Relevancy - It sounds obvious, but it is often overlooked. Make sure all emails
are relevant to the specific audience in which veEDIS is addressing. A CEO
11. Social Media Plan – Prepared by Scott Brand – 5/29/2012
shouldn‘t be sent an email about Data Incongruity, but you would send him or her
an email on veEDIS‘ 150 customizable reports
Google+
Google+ is Google‘s version of Facebook with a few unique features. Despite the fact that
Google+ resembles a ghost town in comparison to Facebook in terms of sheer membership size
with just 175 million users to Facebook nation's 900 million conglomerates, Google+ is
projected to continue to grow leaps and bounds by leveraging its global brand equity and
recognition.
veEDIS Benefits
By remaining active on Google+ in the form of posting photos, videos, etc a company‘s Search
Engine ranking is positioned to rise precipitously on Google.
veEDIS Google+ Strategies include:
Sync up with Twitter and YouTube to integrate the campaign
By simply creating a profile and remaining active by posting and networking on
Google+ veEDIS‘ SEO ranking will improve more than other Social Media sites
simply because Google owns Google+
On-line Public Relations
Press releases should be drafted using keywords that rank high in Search Engines such as EHR,
Clinical Systems. Other factors to optimize a press release include using anchor text links to the
veEDIS‘ website.
veEDIS Benefits
By optimizing press releases a company gains two-fold. It increases SEO rankings and the
anchor text pushes readers to the veEDIS website.
veEDIS On-line Public Relations Strategies include:
Embed a YouTube video in veEDIS‘ press release to stand out and increase the
company‘s Search Engine rankings. When veEDIS releases its iPad version - a video
showcasing it in action - should be incorporated into the press release.
12. Social Media Plan – Prepared by Scott Brand – 5/29/2012
Social Media Bookmarking
Social bookmarking is a method for Internet users to organize, store, manage and search for
content on a dedicated Social Media site. Social Media Bookmark members can syndicate
content like articles, whitepapers, and press releases to leading bookmark sites such as
StumbleUpon, Digg, Reddit, and Delicious. As a member gains more connections on the
bookmark site, their network members will not only read veEDIS‘ content, but share it with
others.
veEDIS Benefits
When a Social Bookmark member reads veEDIS‘ content they are automatically linked back to
the company‘ website which in turn optimizes SEO rankings and increases the opportunity for
leads and conversions. These bookmarking sites are a great place to share veEDIS‘ content.
veEDIS Social Bookmarking Strategies include:
Author an article on how veEDIS has leveraged Cloud Computing to develop a product
that can be deployed within 60-days.
An example of embedded
YouTube Press Release
13. Social Media Plan – Prepared by Scott Brand – 5/29/2012
Place Tags on the user generated content such as the term Cloud technology. Tag
placement further increases the likelihood Social Media Bookmark members gravitate to
the article
veEDIS can also upload videos and other rich media content to Bookmarking site that are
known for being easily searchable by categories
Twitter
Twitter is an online social networking and micro-blogging service that enables its users to send
and read text-based posts of up to 140 characters known as "tweets". Twitter is the trigger that
gets things going. By tweeting it can bring traffic to your website as well as other leading Social
Media sites. The key is to develop a relevant following of media, decision makers, and existing
clients to tweet interesting content.
veEDIS Benefits
Twitter is the second highest ranked Social Media site behind only Facebook. If veEDIS creates
a Twitter account the company will have access to many key decision makers and communicate
its message points. The migration to Twitter is trending as more and more mid-term adopters are
signing up for the popular service.
veEDIS Twitter Strategies include:
Tweet press releases to the media. It will have more of an impact and provide another
avenue to distribute the press release
Tweet links of articles such as ―Chasing the Meaningful Use Money Trail,‖ to the
veEDIS‘ prospects. Cold leads can heat up if veEDIS stays in front of decision-makers
by tweeting to Hospital CEO types
Encourage Twitter followers to like your Facebook page by sending an occasional tweet
Utilize Twellow, the Yellow pages of Twitter, to create targeted lists
Pinterest
Pinterest is a pinboard-styled social photo sharing website. The service allows users to create and
manage theme-based image collections. Pinterest now ranks in the top 10 of Social Media sites
with 11.7 million Unique Visitors per month. Pinterest‘ powerful SEO arm sends nearly as much
referral traffic as Twitter (and more than YouTube, Google+, and Linkedin combined).
Furthermore, Google now crawls Pinterest‘ pins and boards where Facebook does not have
access.
veEDIS’ Benefits
Given the fact that a core part of veEDIS prospects are women and Pinterest is overwhelmingly
occupied by females, the company is efficiently targeting a gender that may not be reached
through other Social Media channels.
14. Social Media Plan – Prepared by Scott Brand – 5/29/2012
veEDIS’ Pinterest Strategies include:
Invite relevant followers to your Pinterest billboard such as contacts accrued from
veEDIS website banner
Coalesce the staff from each veEDIS client hospital to create their own billboard with
photos of the team. This will help unify veEDIS with its existing customer-base
By participating in Pinterest, veEDIS will show a lighter side to the company
Linkedin
While Facebook is the social network, Linkedin is the business network and, it can be a huge
asset to a company like veEDIS. 150 million+ members reside in the world‘s largest professional
network and it‘s growing rapidly. Linkedin connects member contacts in every industry
including health care. Its powerful search engine allows users to segment their list to the lowest
common denominator such as zip code.
Another Linkedin opportunity involves the numerous groups that can be developed where
veEDIS can discuss health care topics with its peers. These discussions can lead to business
relationships that are instrumental in securing a contract for the next veEDIS installation.
veEDIS’ Benefits
As veEDIS is trying to forge a relationship with a cold lead such as a CEO at Hood Memorial
Hospital in Louisiana and is not gaining any traction through a cold call, the company sales
representative can invite the executive to his or her Linkedin network. A relationship can grow as
veEDIS pushes relevant content to the CEO from time to time. In the event the hospital is ready
to make an EDIS move, veEDIS will be in the forefront of their candidate list.
veEDIS’ Linkedin Strategies include:
Join Linkedin health care groups to learn about your industry as well as forge new
contacts
Develop a healthcare Linkedin Group to increase veEDIS sphere of influence
Create a Linkedin company profile to further market veEDIS services within its
expansive Social Media market
How can we determine if veEDIS’ Social Media Program is working?
Analytics
Using analytical tools from companies like Google which are free, provides insight how a
company‘s Social Media efforts are performing. It is also goes a step further by providing a
snapshot on the website‘s overall effectiveness in gathering leads and converting sales. In the
case of veEDIS the most important web analytic is lead generation or how many prospects
provide their name to sign-up for Email Blast or webinars.
15. Social Media Plan – Prepared by Scott Brand – 5/29/2012
veEDIS’ Benefits
How many people opened up a veEDIS email blast? Who shared veEDIS tweets with whom?
Which pages are visitors leaving (bounce rate) veEDIS' website? All these questions can be
answered by utilizing Google Analytics tools.
veEDIS Web Analytics Strategies include:
Determine which part of the website has the highest number of Page Views, Bounce
Rates, etc.
Competitive Intelligence – See what veEDIS‘ competitors are doing. What keywords do
they use, where are their website visitors coming from?
ROI
Social Media Marketing does not conform to traditional forms of ROI calculation since for the
most part there is limited cost. It is free to create a YouTube video, it is free to do a Twitter feed
and it is free to create a blog. All the ROI tools that were created in the past, were created to
measure the numbers and the amount of money that was spent. You do not have to spend much
money in social media with the exception of salary overhead and modest software licensing.
There are some measurement tools that may provide some form of measurement including:
Lead conversion rate
SEO ranking
Qualitative data - Facebook Likes received after rolling out a promotion
Qualitative Attributes – Tracking Social Media mentions after a specific Facebook post
or Tweet through analytic software
Email open rate
Future customer purchases resulting from successful CRM practices recorded through
Cherwell
16. Social Media Plan – Prepared by Scott Brand – 5/29/2012
Requirements
Requirements to support the Social Media campaign are as follows:
IT support to assist in the design of a stylish Facebook Fan page interface
IT support to create an app that allows users to sign up for a veEDIS newsletter
from the Facebook Page.
Administrative support for assistance in launching and maintaining Social Media
promotions
A community manager responsible for creating the campaign, the strategy,
managing the roll out and executing the tactics
17. Social Media Plan – Prepared by Scott Brand – 5/29/2012
Calendar
June
2012
Design Facebook page
Plan the Facebook launch by developing a contest to
encourage clients and decision makers to Like veEDIS’
Facebook Page
Begin SEO campaign
July
2012
Maintain Facebook page
Manage Facebook contest
Begin SEO campaign
August
2012
Launch Twitter profile
Conclude Facebook contest
Start developing a YouTube channel
Prepare a YouTube video testimonial contest
Maintain the Facebook Page and SEO ranking
September
2012
Launch a YouTube contest
Create a Blog
Maintain all active Social Media
October
2012
Create a Linkedin Profile
Culminate the YouTube contest
Maintain all active Social Media
November
2012
Launch Google+ profile page
Maintain all active Social Media
December
2012
Create Social Media Bookmark profile
Maintain all active Social Media
Budget
The only charge to veEDIS is the company employee‘s time managing all the Social Media sites.
Social Media is virtually free.
Executive Recommendation
After extensive analysis, veEDIS should embark on a fully-integrated Social Media plan due to the
following factors:
More and more companies are embracing social media‘s strength in engaging business
and customers
Social Media marketing now falls within the hierarchy of connecting to a company‘s
customers. Here are the rankings 1.) Face-to-face interactions 2.) Websites 3.) Channel
partners 4.) Call centers 5.) Traditional media 6.) Advisory groups, and then, finally,
Social Media
18. Social Media Plan – Prepared by Scott Brand – 5/29/2012
Social Media is expected to jump to the number two spot within three to five years —
and traditional media will plummet to the bottom of the list — according to an IBM study
Dynamic social networks harness collective intelligence to unlock new models of
communication
Social Media flat out will personalize it relationships with customers due to its highly
collaborative architecture
Social Media can also be used as knowledge platform to obtain information about
customers and receive testimonials for repurposing content
Social Media provides more personalized interactions with customers
Social Media is a great way to reinforce veEDIS brand and website
Conclusion
It is important to point out launching an impactful Social Media program is a journey and not a
destination. The mantra should be continuous improvement every day as technology moves at a
lightning pace. Innovators are constantly coming out with new apps to improve your audience‘s
social media experience and the best part of it is they are mostly free.