Presentation given to the Cleveland State University marketing department on August 6th, 2009.
Note: Annotations will hopefully be added at a future date.
3. Mobile Marketing is marketing and communications to customers or constituents on portable devices wherever they may be. Mobile marketing is not about what… it’s about where. 3
4. US Snapshot 270 million cell phone subscribers ∏ 110.4 billion text messages (SMS) per month∏ Smartphone usages is over 25%Ω 19% of Americans said they accessed the internet on their mobile yesterday§ ∏ - CTIA Ω - eMarketer § - Pew Internet 4
5. What is Mobile Marketing? Mobile Web Text Messages / SMS Mobile Applications Mobile Advertising 5
15. Keep It Simple Successful mobile websites are simple and focused Limit content to mobile-focused information Be mindful of scrolling Include non-Flash alternative content Consider platform specific integration 15
16. Start Small and Grow Provide alternatives to non-mobile content Create a mobile-friendly “view” for the site Simplified Navigation On-the-go content Platform Specific Presentation Pages/Template Designs Video/multimedia 16
17. University 17 Examples of mobile-targeted websites University of Wisconsin University of Illinois
18. ESPN 18 Examples of multi-platform mobile websites Generic Smartphone Apple iPhone JavaScript-enabled Smartphone iPhone Only Content
19. Cedar Point 19 Examples of multi-platform mobile websites Standard Mobile Phone Apple iPhone
29. SMS Overview Short Codes enable direct response and two-way communication Codes can be shared or unique company ID’s Short code aggregators handle all phone carrier connections Campaign response rates have been seen up to 30% 29
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31. Other SMS Campaigns 31 IKEA Mobile member-only savings offers 4 August now available! Text MEMBER to 62345 for your discount code & preview the offers at www.IKEA-USA.com/Seattle Redbox free MONDAY rental. CHECK OUT WITH COUPON CODE 27HZ4KT. Expires at midnight CST, 8/3/09. Fwd to friends. Call 866.733.2693 for help. Arby's: Show this text and get a FREE Roast Chicken Club Sandwich with any fry + drink purchase! Limit 1. Expires 08-06-09. Particip8ing stores only