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Mobile Marketing in 2012

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Scott Chapin
Scott Chapin

Presentation given to the Cleveland AMA on September 21, 2011

TecnologíaEmpresarialesNoticias y política
1 de 17
Mobile Marketing in 2012 Mobile Marketing in 2012
Mobile Marketing is… marketing and communications to customers or constituents on portable devices wherever they may be. Mobile Marketing in 2012 2
Source: Morgan Stanley Mobile Marketing in 2012 3
Source: Source: Katy Huberty, Ehud Gelblum, Morgan Stanley Research (via Kleiner Perkins Caufield & Byers) Mobile Marketing in 2012 4
Projected number of iOS app downloads in 2012 Source: Ovum 6 billion Mobile Marketing in 2012 5
Projected number of Android app downloads in 2012 Source: Ovum 8 billion Mobile Marketing in 2012 6
The percentage of the US top 1000 brands that have a mobile-friendly website Source: Circle44 Mobile 52% Mobile Marketing in 2012 7
Where to start? Mobile Marketing in 2012 8
Mobile Strategy Considerations Four questions to consider: ,[object Object], (travelling, at home, at work) ,[object Object], (location, information, entertainment) ,[object Object], (smartphone, tablet, laptop) ,[object Object], (white papers, PowerPoint, video) Mobile Marketing in 2012 9
App vs. Website? Mobile Marketing in 2012 10
App Advantages ,[object Object]
Rapid content switching
Access to phone hardware
Maps
Install/update events
Design consistency
Monetization Mobile Marketing in 2012 11

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Mobile Marketing in 2012

Notas del editor

  1. http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
  2. http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011
  3. http://news.cnet.com/8301-1035_3-20103230-94/android-to-overtake-apple-in-app-downloads/
  4. http://news.cnet.com/8301-1035_3-20103230-94/android-to-overtake-apple-in-app-downloads/
  5. http://www.circle44mobile.com/wp-content/uploads/2011/08/Mobile-Web-Survey-Q2-2011.pdf
  6. http://www.circle44mobile.com/2011/02/10/do-i-need-a-mobile-website-or-an-app/
  7. http://www.circle44mobile.com/2011/02/10/do-i-need-a-mobile-website-or-an-app/
  8. http://www.circle44mobile.com/2011/08/08/measuring-mobile/