Presentation on infographic marketing given 10/17/11 at Brigham Young University, including design, publication, and promotion. Promotion tactics include blog outreach, social media and bookmarking, and SEO. Includes examples of best and worst practices.
2. “ Design is about solving problems and providing elegant solutions. Information design is about solving information problems. ” David McCandless Clip
21. Email Marketing Social Bookmarking Blog Commenting Content Repurposing Blog Seeding Press Release Infographic Directories Content Refresh Social Media Sharing Home Page Banners
24. Who Linked To Past Infographics? Research Niche Infographics Search Visual.ly / other infographic sites by keyword Search Google Intitle:keyword + “infographic” Inurl:keyword + “infographic” Keyword + infographic
25. Promotion Outreach For every person willing to embed/post your infographic, there are probably a dozen willing to tweet or vote up your content. Source
29. Use Tineye.com and Google to find those who embed your graphic – request attribution and add contacts to your database for future outreach Add additional text, internal links to other pages to aid SEO Determine which keywords are sending traffic to the infographic– enhance on-page optimization Learn from your successes and mistakes
30. If you’re navigating a dense information jungle, coming across a beautiful graphic or a lovely data visualization, it’s… like coming across a clearing in the jungle. David McCandless