This document discusses strategies for creating highly shared and linked to content online. It provides examples of viral videos and memes that received thousands of backlinks. The document also discusses factors that influence how content spreads, such as audience size, influencers, and personalization. It provides tips for optimizing content to attract links such as using keywords, embedding content, linking internally, and tracking analytics. The overall message is that creating "link magnet" content requires mastering content creation, distribution, and optimization.

1. SEO& SOCIAL MEDIAEngineering Link Magnetism

2. “Content is the bright center of the web.”

3. Sean Connery Content On Your Website Is King

4. http://www.slideshare.net/danzarrella/the-science-of-social-media

5. Why Do People Share Content? http://www.slideshare.net/danzarrella/the-science-of-social-media

6. Chris Brogan’s 10 Most Linked-To Posts When Google Owns You 50 Ideas on Using Twitter for Business 20 Free eBooks About Social Media 50 Ways to Take Your Blog to the Next Level Free eBook on Personal Branding 50 Ways Marketers Can use Social Media to Improve Their Marketing 100 Personal Branding Tactics Using Social Media 50 Steps to Establishing a Consistent Social Media Practice 50 Online Applications and Sites to Consider Twelve Ways to Sell Social Media to Your Boss http://www.chrisbrogan.com/my-50-most-linked-to-posts/

8. WillItBlend.com Video: 160 backlinks YouTube Video: 2,776 backlinks!

9. Memetics: The Study of Cultural Transfer KnowYourMeme.com

11. “We view a behavior as more correct… to the degree that we see others performing it.” Robert Cialdini

12. Promotion Workflow Publish on Blog Twitter Facebook Niche Social Bookmarking Vote Seeding More Twitter Respond to Comments Result: 48 backlinks What factors would have lead to more backlinks?

13. Try lots of campaigns and iterate on what works Audience size does matter Find and target your influencers Bigger & louder works – to a point Personalize: talk to your audience Avoid link fatigue Help your audience look cool Use combined relevance http://www.slideshare.net/danzarrella/the-science-of-social-media

14. Short URLs, Use keywords in the title tag, H1 tag, meta description, keywords in the ALT attribute (images), create embed codes for infographics, keywords in body content, link internally to the content from other web pages, pitch to influentials / bloggers, track online mentions of the post, trackbacks, identify content scraping, link from the content page to other important pages of your site, use analytics to track traffic sources and keywords, improve optimization SEO!

16. Perfect The Magnet (Network, Creation, Release, Aftermath)

17. @scottcowley scowley@seo.com