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Improving Digital Literacy
            with Scott D. Meyer
1   Idea


    3   Circles




     DigSandbox.com/Open2012
Know what   Students   Targeted
you need    as         engagement
to know     teachers
Know what   Students   Targeted
you need    as         engagement
to know     teachers

Seminars    Forums     Exams
Start   Sandbox Seminars
Start   Collaborative learning
Start   Engage and discuss
1   Idea


    3   Funnels




     DigSandbox.com/Open2012
1   Collaboration


    3   Circles




     DigSandbox.com/Open2012
NCIIA Open 2012 - Improving Digital Literacy
Discussion Points
 Connecting with alumni and fundraising
 Building an audience for real time

 marketing

 Social media in the classroom

 Recruitment and admissions

 Collaboration
Social Media Strategy
Want to encapsulate social media strategy in one slide, something you can print out, hand to
someone else, possibly have engraved on a piece of wood? I’ve got you covered:

                                                                    Work right to left



                SOCIAL                      MEDIA                    STRATEGY

                  Who                       What                        Why


               Network                     Content                   Objectives

                                         @cspenn
Connecting
with alumni &
 fundraising
$109k       > $100k
  MINDSET   FILTER   DATA
Be Found
    1

    2
    3

    4      5
Get Connected
Get Connected
Get Connected
Get Connected
Contact Donors & Alumni
Connect w/ Donors & Alumni
Connect w/ Donors & Alumni
Connect w/ Donors & Alumni
Connect w/ Donors & Alumni
Connect w/ Donors & Alumni
Connect w/ Donors & Alumni
Connect w/ Donors & Alumni
Connect w/ Donors & Alumni




         http://tiny.ly/z11Z
Social Media
   in the
 Classroom
Enabling Creation
Preparing for Class
Real-time Research Tool
Recruitment &
 Admissions
Flagship Content
Exposure
Exposure
Targeting
Showcase
Analyze ROI
Collaboration
Share
Share
Launch
Launch
Thank You




        facebook.com/9clouds

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