Social Networking for People Over Thirty
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Ever get the impression that Facebook, Twitter and the like are just "for the kids"? How about us old folks, you know, people over thirty. Can we get any value out of this social networking "stuff"? Sure we can. This presentation runs through some of "the stuff" (Facebook, Twitter, LinkedIN), and shares some considerations for using them in a safe, effective manner, whether it is to build and promote a strong personal brand online, maintain a strong personal and professional network, or all of the above.
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Social Networking for People Over Thirty
- 1. Social Networking (for people over ) 30
- 2. “ Social Networking” is the practice of expanding the number of one’s Business Social contacts by making Connections through individuals and/or
- 3. RIGHT? Social networking is something only for “the kids”, those “ digital natives ”. You know, the ones born with laptops on their laps…
- 4. Wrong! Believe it or not, too! can get something out of it us “old folks”
- 9. What do and have in common?
- 12. “ Lily Allen, Lonely Island and that guy from Journey”
- 15. What’s wrong with this picture?
- 17. “ I’ve been robbed, send money!”
- 19. Never Boss mom put anything “out there” that you wouldn’t want your to see and/or
- 27. So, should you “friend” your boss? Your mom?
- 28. Think get out of it get into it about what you want to before you
- 38. Columns Accounts Shorteners Pics Filters Search Facebook
- 39. Twitter is like… … a river … a cocktail party If Twitter lends itself to anything more than acronyms, it’s rationalizing your Twitter use So, from me to you…
- 42. “ The rise of the self-proclaimed guru”
- 43. “ Politicians on Twitter”
- 50. “ How not to get/keep a job”
- 52. “ Crime does not pay”
- 53. “ Social Media Mommies”
- 54. “ Keeping tabs on the kids”
- 61. Recap
Notas del editor
- Set the context Not “networking” – maybe some bad connotations there (cocktail parties, shmoozing, etc.)
- By 2010, Gen Y will outnumber Boomers ~ 96% will have used a social networking site. The Media Texting, words being added to the dictionary Don Tapscott’s “Wikinomics” and “Grown up Digital”
- That’s what we’re here to talk about today 5 Ws and 1 H
- Why + considerations (mapped to audience characteristics) What you value What is it? Why should I care? What will I get out of it? Control your virtual brand (sell yourself - control) Keep in touch 80% of companies surveyed cite Twitter as a primary tool they use to find employees
- Facebook = 9% of teens (12-17) Twitter = 11% Why “no” to Twitter: #1 “It’s lame” = 36% Why no? 1) Not for me 2) Waste of time 3) Pointless Fastest growing FB demo: 55-65 yo females
- THEY ARE RECOGNIZABLE BRANDS Recognizable (appearance) Describe appearance (blond, good looking - red, white swoosh) Values/feelings Put effort into their “brand” Make decisions (movies to do, events to promote) based on improving all of the above
- Tom Peters 1999 article in Fast Company “Brand You” Control your personal brand, where possible Facebook tagging, brandjacking, etc.
- Get online Any volunteers?
- Scenario:
- A little information can be enough
- We won’t be getting too much into the Patriot Act, protecting your ecommerce activities, etc. People can use your information against you, gain your trust, etc. People will pose as you People will share stuff about you, whether you want them to or not Stories? Tony Larussa, Exxon Employee, etc.
- Which brings us to our first “pearl of wisdom” for the day
- Less than 1/3 of people take precautions
- LOL - Laugh(ing) out loud IMHO – In My Humble Opinion WTH – What the Hell...or 'heck' if you think people believe that's what you mean BTW – By the way IRL – In Real Life FTF – Face to Face LMK – Let Me Know J/K – Joking or Just Kidding FB - Facebook OH - Overheard FTL - For the Loss FTW - For the Win TTYL - Talk to you later TY - Thank you YW - You're welcome TMI - Too much information
- Filesizes (less than 1MB, 200x200) www.myavatareditor.com
- Not that different from real life
- Facebook story: “I guess you forgot you added me on here”
- What they have in common: Staying in contact, networking Promoting your personal brand (hopefully in a positive way) Monitoring your personal brand Keeping yourself safe in the online World
- 46% Web – the rest others (Tweetdeck second)
- Premier McGuinty David Miller Rep. Pete Hoekstra (R-Mich.): "Just landed in Baghdad. I believe it may be first time I’ve had bb service in Iraq"
- Intern with interests: Smokin’ Blunts, shooting people, etc. Boss: I guess you forgot about adding me on here – hit the bricks
- Dine and dash story
- Grandparents/grandkids Geographical differences
- Let’s go over what we (hopefully) accomplished today