1. Tuesday, 23 September 14

2. Company Credentials
360 Digital Marketing Ltd.
Tuesday, 23 September 14

3. Company Credentials
360 Digital Marketing Ltd.
Tuesday, 23 September 14

4. Working with M & M
Tuesday, 23 September 14

5. Project Vision
Big Idea
“Drive the Customer Experience to the next level”
“Central touchpoint for en8re customer experience”
Tuesday, 23 September 14

6. Project Vision
Big Idea
Brochure Website Sales & Marke8ng Tools Integra8on Customer Journey
- -?
Tuesday, 23 September 14

7. Project Delivery
Tuesday, 23 September 14

8. Customer Journey
Tuesday, 23 September 14

9. Details
“How do I help my customers achieve their goals on
my website while s8ll achieving mine?”
Tuesday, 23 September 14

10. Details
Tuesday, 23 September 14

11. Customer Journey
Tuesday, 23 September 14

12. CJ: Practical Implications
Customer Interaction
Facetime / Skype / Online Chat
Customer Portal
Development Update / Direct Contact to Site Manager / Interior Add Ons
After Sales
Foster Community / Encourage Customer Advocacy
Community Consultation
Platform to communicate with local community
Tuesday, 23 September 14

13. Interactive Web Design
Tuesday, 23 September 14

14. Interactive Web Design
Tuesday, 23 September 14

15. Interactive Web Design
Tuesday, 23 September 14

16. Interactive Web Design
Tuesday, 23 September 14

17. Navigation: Visual representation
Tuesday, 23 September 14

18. Navigation: Visual representation
Tuesday, 23 September 14

19. Navigation: Direct To Content
Tuesday, 23 September 14

20. Navigation: Direct To Content
Tuesday, 23 September 14

21. Navigation: Minimal Dropdown
Tuesday, 23 September 14

22. Navigation: Minimal Dropdown
Tuesday, 23 September 14

23. Navigation: MacMic Treatment
Tuesday, 23 September 14

24. Website Development
Tuesday, 23 September 14

25. Prince 2 Principles
Tuesday, 23 September 14

26. Testing
Tuesday, 23 September 14

27. Launch
Tuesday, 23 September 14

28. Development Map
Tuesday, 23 September 14

29. Content Management
Tuesday, 23 September 14

30. CMS of Choice
Tuesday, 23 September 14

31. Drupal Features
Tuesday, 23 September 14

32. Why Drupal?
Tuesday, 23 September 14

33. Search Engine Marketing
Tuesday, 23 September 14

34. Search Engine Marketing: Case Study 1
Challenge:
Start-­‐up Funeral Home Business in Glasgow to u8lise the web as the most
cost effec8ve means to drive traffic and business to their website. Budget
was limited but client willing to take on board recommenda8ons. Addi8onal
challenge to ensure visibility and project a sense of being an established
provider in the local market.
Resolution:
Deployed a clear content strategy to improve depth and importance of
the website. Addi8onal benefit of projec8ng a sense of tradi8on drove
the op8misa8on strategy. Over 65% of enquiries generated via the
website, with traffic growth of 22% over the last two years. Limited link
building involving limited local PR and reciprocal links with local business.
Tuesday, 23 September 14

35. Email Marketing
Tuesday, 23 September 14

36. Support & Security: Data Replication
Tuesday, 23 September 14

37. Support & Security: Failure
BEFORE:
AFTER:
Tuesday, 23 September 14

38. Support & Security: Restoration
Tuesday, 23 September 14

39. Budget
Tuesday, 23 September 14

40. Budget: Development
Tuesday, 23 September 14

41. Budget: Retainer
Tuesday, 23 September 14

42. Account Team
Tuesday, 23 September 14

43. Collaboration
Tuesday, 23 September 14

44. Tuesday, 23 September 14