10. Remember the 7 C’s of Conversion Optimization Capture the attention of the Customer Maintain Consistency throughout the experience Make it Clear What the User is Supposed to do Communicate the Unique Value Proposition Instill Credibility in your Company Create Scarcity to Increase Demand Close the Sale
20. Results “Name Brand” Seal was best Better to have no seal than homemade seal Homemade reduced RPV by 5-10%
21. 3 Takeaways People spend/share more when they feel safe Be cognizant of experimental noise Don’t Ignore Segments- Dayparting, URL parting, etc are important with SWO.
22. Will a cleaner look and feel result in more advertising clicks??
23. MVT – Four Variables, 81 Recipes Header Top Navigation Main Nav “Pre Results” Goal: Click on Outgoing Paid Ads Overview of Test Design
