Marketing 2.0 Presentation, March 30, 2009

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This document discusses how the automotive industry, which was in crisis, has used social networking to better connect internally and externally. Ford Motor Company's global digital communications manager, Scott Monty, details how Ford uses internal collaboration tools like SharePoint, blogs, wikis, and RSS, as well as external engagement through Twitter, websites, and email, to drive business and meet customers where they are online through leadership and information sharing. The effectiveness of these strategies is considered.

Empresariales Tecnología

Social Networking & the Automotive Industry: Moving Along the Information Superhighway Scott Monty, Global Digital Communications Ford Motor Company

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Marketing 2.0 Presentation, March 30, 2009

1. Social Networking & the Automotive Industry: Moving Along the Information Superhighway Scott Monty, Global Digital Communications Ford Motor Company

2. An industry in CRISIS

3. Strategy

5. Drive one.

7. Meet one.

8. HOW?

10.

11.

12.

13.

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15.

16. Leadership