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Lazy, Messy, Backwards

Scott Porad
CTO, Pet Holdings, Inc.

scott@cheezburger.com
http://scottporad.com
http://twitter.com/scottporad
Lazy, Messy, Backwards
Lazy is about conserving resources.
Messy is about
progress over perfection.
Backwards is about
a solid foundation.
Lazy
Why do something that you can
easily get someone else do to for
              you?
Will your users do it?
Can you get it for free?
What about a partner?
Why buy the deluxe when the
       basic will do?
Why do today what you can easily
    put off until tomorrow?
Why try to get a lot of stuff done
when you could just do one thing
            instead?
Swarm Example
•   5 developers (25 dev days)
•   5 x 1 week projects (25 dev days)
•   Do Lots – done in a week
•   Swarm – done in a week
Minds Change on Tuesday
• Do Lots: nothing ready to ship, wasted 2 days
• Swarm: 2 projects ready to ship, wasted zero


 Being Busy != Being Productive

       Being Productive = Shipping Code
   Shipped Code = Opportunity to Gain Value
Messy
Why plan things out when you can
  fly by the set of your pants?
Avoid the Global Strategy Tax
Accept Imperfection
Backwards
Bring forward the things people
         tend to do last.
Focus on Operations
“It’s firefighters versus
     fire marshals.”
        Martin Cron
Embrace Monitoring and Alerts
Eliminate Single Points of Failure
Implement Consistently
Write it down
Development Processes
“Software is just a reflection of the
people and processes that built it.”
               John Helm
Scott’s Corollary: Operations is a
  reflection of your software.
How We Roll
Monitoring and Alerting    Cacti (OS) and Nagios (OS)
Servers                    Wowrack, Wordpress.com, Linode, MediaTemple
Deployment                 ICHC Publisher (IH)
Continuous Integration     Team City (Free,$), NCover ($)
Source Control             Mercurial (OS)
Code Review                Review Board (OS)
Test Automation            Visual Studio ($), ASUnit ($), iMacros ($) , Selenium (OS)
Development Environment    Visual Studio ($), Zend Studio ($), CS3 ($), ReSharper ($)


OS: Open Source
IH: In-House/Proprietary
$: Licensed
How We Connect
• Gmail, Google Talk
  and Google Docs (Free)
• Skype (Free)
• Tokbox (Free)
• Campfire (Almost Free)
• FogBugz ($)
A Potluck of People
“Your job is to make sure the site
  doesn’t crash. After that, do
      whatever you want.”
            Sean Nolan, 1999
Vision
A fish rots from the head.
Knifepoint
Elevator Pitch
Roadmap
Rinse, Lather, Repeat
Moral of the Story

     Lazy = Conserve Resources
    Messy = Progress vs. Perfection
    Backwards = Solid Foundation


Lazy + Messy + Backwards = WIN!
KTHXBAI!

Scott Porad
CTO, Pet Holdings, Inc.

scott@cheezburger.com
http://scottporad.com
http://twitter.com/scottporad

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Lazy, Messy, Backwards - Scott Porad, Start Pad, June 2009

Notas del editor

  1. Hello!
  2. Pet Holdings is the company behind the hugely popular I Can Has Cheezburger? and Failblog.org. A quick show of hands: Who is familiar with our sites? Is it part of anybody’s daily “coffee break” routine? Okay, last question: has anybody actually created a LOLcat or submitted a FAIL to Failblog?Well, if you’re not familiar with these sites, let me give you a quick introduction:Two points – humor and entertainment-- user-generated / user-driven model
  3. Growing Really FastSmall Teammaximize resources and productivityFlexible and adaptHappy and successfulDidn’t design this philosophy intentionally,Lots of Agile and Lean
  4. Minimum necessary to get what you need.Resources are limited.Corollary: wasteGet what you need is an important phrase
  5. User-generated and user-driven modelAPI
  6. Previous stuffOpen sourceFree Services – JS-KIT, GoogleAnalytics drugstore.comThink carefully about core competencies -- Joel spolsky, core competency … never outsourceBackwards example: S&S Toys
  7. We rely heavily on partners:Wordpress, JS-KIT and WowrackTwo aspects to strategic partners: strengths and weaknesses
  8. 2 Agile Concepts - Simplest Thing that Could Possibly Work - Minimum Marketable FeatureTwo examples - Recommendations - Farm Sites – e-mail us content – but we get them now
  9. Another Agile concept: wait until the last responsible moment.there’s lots of stuff that MUST be done today, so focus on that.if it doesn’t need to be done today, then you might change your mind which will cause waste.
  10. We do swarm: -- greater flexibility -- faster progressSuccess begets success
  11. Being busy and making value / getting stuff done.
  12. Comixed Builder or the Walmart Game Key: tight feedback loop.
  13. Approval ProblemOTOH: E-mail system
  14. We: ship brokenApple: prefers not to shipBut we can’t do both…if we did, we’d run out of money before we shipped.
  15. Opposite: push off the things people tend to do too early
  16. Martin: Firefighter vs. Fire Marshall
  17. TALK about DEPLOYMENT
  18. Hello!My name is Scott Porad and I am the CTO at Pet Holdings, Inc. Before PHI, drugstore.comBefore that, ESPN.com at StarwaveAnd before that I lived in NYC where I worked for Seth Godin’sYoyodyne Entertainment and a little company called Small World Software