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Keep On Smiling!
Keep Your Business Strong During Difficult Times




                                  Presented by Scott “Q” Marcus
                                    on behalf of Hospitality 101

 1
Making Change   2
If I Always Do What I’ve Always Done…
 I’ll Always Be Where I’ve Always Been.




Making Change                             2
If I Always Do What I’ve Always Done…
 I’ll Always Be Where I’ve Always Been.




Making Change                             2
3
    Management’s Prayer
So far today, God, my employees have been just great!

                    They haven’t grumbled, lost tempers,
            gotten grumpy, nasty, sel sh, over-indulgent,
    or told any customers to mind their own business and
                               “ gure it out for yourself!”

                            I really am glad about that!




3
             Management’s Prayer
But, in a few minutes, God, we’re going
                           to open the store,
       from then on I'm probably going to
                      need a lot more help.




3
    Management’s Prayer
4
1
        5
      13
The Numbers
4
5
Is a Small Customer Worth the Hassle?

                                 Example #1

             The Coffee Shop
5
1 Cup                           $1.82
    Days per Week                       3
    Income per week                 $5.46
    Income per year                  $284
    Five Year                      $1,420
    Happy Index                    $7,098
    Unhappy Index               ($18,455)

      Is a Small Customer Worth the Hassle?

                                   Example #1

               The Coffee Shop
5
1 Cup                           $1.82
    Days per Week                       3
    Income per week                 $5.46
    Income per year                  $284
    Five Year                      $1,420
    Happy Index                    $7,098
    Unhappy Index               ($18,455)

      Is a Small Customer Worth the Hassle?

                                   Example #1

               The Coffee Shop
5
1 Cup                           $1.82
    Days per Week                       3
    Income per week                 $5.46
    Income per year                  $284
    Five Year                      $1,420
    Happy Index                    $7,098
    Unhappy Index               ($18,455)

      Is a Small Customer Worth the Hassle?

                                   Example #1

               The Coffee Shop
5
1 Cup                           $1.82
    Days per Week                       3
    Income per week                 $5.46
    Income per year                  $284
    Five Year                      $1,420
    Happy Index                    $7,098
    Unhappy Index               ($18,455)

      Is a Small Customer Worth the Hassle?

                                   Example #1

               The Coffee Shop
5
1 Cup                           $1.82
    Days per Week                       3
    Income per week                 $5.46
    Income per year                  $284
    Five Year                      $1,420
    Happy Index                    $7,098
    Unhappy Index               ($18,455)

      Is a Small Customer Worth the Hassle?

                                   Example #1

               The Coffee Shop
5
6
Is a Small Customer Worth the Hassle?

                                 Example #2

              The Video Store
6
1 Rental                        $2.99
    Rental per Week                     2
    Income per week                 $5.98
    Income per year                  $311
    Five Year                      $1,555
    Happy Index                    $7,774
    Unhappy Index               ($20,212)

      Is a Small Customer Worth the Hassle?

                                   Example #2

                The Video Store
6
1 Rental                        $2.99
    Rental per Week                     2
    Income per week                 $5.98
    Income per year                  $311
    Five Year                      $1,555
    Happy Index                    $7,774
    Unhappy Index               ($20,212)

      Is a Small Customer Worth the Hassle?

                                   Example #2

                The Video Store
6
1 Rental                        $2.99
    Rental per Week                     2
    Income per week                 $5.98
    Income per year                  $311
    Five Year                      $1,555
    Happy Index                    $7,774
    Unhappy Index               ($20,212)

      Is a Small Customer Worth the Hassle?

                                   Example #2

                The Video Store
6
1 Rental                        $2.99
    Rental per Week                     2
    Income per week                 $5.98
    Income per year                  $311
    Five Year                      $1,555
    Happy Index                    $7,774
    Unhappy Index               ($20,212)

      Is a Small Customer Worth the Hassle?

                                   Example #2

                The Video Store
6
1 Rental                        $2.99
    Rental per Week                     2
    Income per week                 $5.98
    Income per year                  $311
    Five Year                      $1,555
    Happy Index                    $7,774
    Unhappy Index               ($20,212)

      Is a Small Customer Worth the Hassle?

                                   Example #2

                The Video Store
6
7
Is a Small Customer Worth the Hassle?

                                  Example #3

          Family Restaurant
7
1 Meal                         $34.92
    Meals per week                      1
    Income per week                $34.92
    Income per year                $1,816
    Five Year                      $9,079
    Happy Index                   $45,396
    Unhappy Index              ($118,030)

      Is a Small Customer Worth the Hassle?

                                    Example #3

            Family Restaurant
7
1 Meal                         $34.92
    Meals per week                      1
    Income per week                $34.92
    Income per year                $1,816
    Five Year                      $9,079
    Happy Index                   $45,396
    Unhappy Index              ($118,030)

      Is a Small Customer Worth the Hassle?

                                    Example #3

            Family Restaurant
7
1 Meal                         $34.92
    Meals per week                      1
    Income per week                $34.92
    Income per year                $1,816
    Five Year                      $9,079
    Happy Index                   $45,396
    Unhappy Index              ($118,030)

      Is a Small Customer Worth the Hassle?

                                    Example #3

            Family Restaurant
7
1 Meal                         $34.92
    Meals per week                      1
    Income per week                $34.92
    Income per year                $1,816
    Five Year                      $9,079
    Happy Index                   $45,396
    Unhappy Index              ($118,030)

      Is a Small Customer Worth the Hassle?

                                    Example #3

            Family Restaurant
7
1 Meal                         $34.92
    Meals per week                      1
    Income per week                $34.92
    Income per year                $1,816
    Five Year                      $9,079
    Happy Index                   $45,396
    Unhappy Index              ($118,030)

      Is a Small Customer Worth the Hassle?

                                    Example #3

            Family Restaurant
7
Why They Leave



         “Lessons from the Field” by Howard Feiertag and John Hogan
8
Why They Leave



         “Lessons from the Field” by Howard Feiertag and John Hogan
8
Why They Leave
                          death 1%




         “Lessons from the Field” by Howard Feiertag and John Hogan
8
Why They Leave
                          death 1%
                          move 3%




         “Lessons from the Field” by Howard Feiertag and John Hogan
8
Why They Leave
                           death 1%
                           move 3%

        friend 5%




          “Lessons from the Field” by Howard Feiertag and John Hogan
8
Why They Leave
                            death 1%
                            move 3%

         friend 5%
       competitor
          9%




           “Lessons from the Field” by Howard Feiertag and John Hogan
8
Why They Leave
                              death 1%
                              move 3%

          friend 5%
        competitor
           9%

       product
         14%
             “Lessons from the Field” by Howard Feiertag and John Hogan
8
Why They Leave
                                      death 1%
    Attitude                          move 3%

      68%         friend 5%
                competitor
                   9%

               product
                 14%
                     “Lessons from the Field” by Howard Feiertag and John Hogan
8
9
Attitude Contagion
9
10
I bet living in a nudist colony takes all
         the fun out of Halloween. -Age 13




10
11




                           Attitude Talks
                  Verbal
                   7%



                           Use of Voice
                              38%

     Non Verbal



                                                    93%
       55%


                            Albert Mehrabian [Nonverbal Communication (Chicago: Aldine-Atherton, 1972)]
12




     Attitude Talks
12




     Attitude Talks
13




     Attitude Talks
13




     Attitude Talks
Attitude Talks
Attitude Talks
15




     Attitude Talks
15




     Attitude Talks
Attitude Talks
Attitude Talks
Attitude Talks
Attitude Talks
Attitude Talks
Attitude Talks
19




     Attitude Talks
19




     Attitude Talks
Attitude Talks
Attitude Talks
Questions



21
Questions

                 Open   Inquiry




21
Questions

                 Open            Inquiry


                 Closed Confirmation
21
Conflict!

L
A
S
T               22
Conflict!

L isten
A
S
T                     22
Conflict!

L isten
A pologize (acknowledge)
S
T                                      22
Conflict!

L isten
A pologize (acknowledge)
S olve
T                                      22
Conflict!

L isten
A pologize (acknowledge)
S olve
T hank                                 22
Why Wait?
           286 M Street
      Crescent City, CA 95531 
     707-464-8347 x 266
            (ask for Mary)
      www.Hospitality101.biz
23

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Keep Smiling: Keep Your Business Strong During Difficult Times

  • 1. Keep On Smiling! Keep Your Business Strong During Difficult Times Presented by Scott “Q” Marcus on behalf of Hospitality 101 1
  • 3. If I Always Do What I’ve Always Done… I’ll Always Be Where I’ve Always Been. Making Change 2
  • 4. If I Always Do What I’ve Always Done… I’ll Always Be Where I’ve Always Been. Making Change 2
  • 5. 3 Management’s Prayer
  • 6. So far today, God, my employees have been just great! They haven’t grumbled, lost tempers, gotten grumpy, nasty, sel sh, over-indulgent, or told any customers to mind their own business and “ gure it out for yourself!” I really am glad about that! 3 Management’s Prayer
  • 7. But, in a few minutes, God, we’re going to open the store, from then on I'm probably going to need a lot more help. 3 Management’s Prayer
  • 8. 4
  • 9. 1 5 13 The Numbers 4
  • 10. 5
  • 11. Is a Small Customer Worth the Hassle? Example #1 The Coffee Shop 5
  • 12. 1 Cup $1.82 Days per Week 3 Income per week $5.46 Income per year $284 Five Year $1,420 Happy Index $7,098 Unhappy Index ($18,455) Is a Small Customer Worth the Hassle? Example #1 The Coffee Shop 5
  • 13. 1 Cup $1.82 Days per Week 3 Income per week $5.46 Income per year $284 Five Year $1,420 Happy Index $7,098 Unhappy Index ($18,455) Is a Small Customer Worth the Hassle? Example #1 The Coffee Shop 5
  • 14. 1 Cup $1.82 Days per Week 3 Income per week $5.46 Income per year $284 Five Year $1,420 Happy Index $7,098 Unhappy Index ($18,455) Is a Small Customer Worth the Hassle? Example #1 The Coffee Shop 5
  • 15. 1 Cup $1.82 Days per Week 3 Income per week $5.46 Income per year $284 Five Year $1,420 Happy Index $7,098 Unhappy Index ($18,455) Is a Small Customer Worth the Hassle? Example #1 The Coffee Shop 5
  • 16. 1 Cup $1.82 Days per Week 3 Income per week $5.46 Income per year $284 Five Year $1,420 Happy Index $7,098 Unhappy Index ($18,455) Is a Small Customer Worth the Hassle? Example #1 The Coffee Shop 5
  • 17. 6
  • 18. Is a Small Customer Worth the Hassle? Example #2 The Video Store 6
  • 19. 1 Rental $2.99 Rental per Week 2 Income per week $5.98 Income per year $311 Five Year $1,555 Happy Index $7,774 Unhappy Index ($20,212) Is a Small Customer Worth the Hassle? Example #2 The Video Store 6
  • 20. 1 Rental $2.99 Rental per Week 2 Income per week $5.98 Income per year $311 Five Year $1,555 Happy Index $7,774 Unhappy Index ($20,212) Is a Small Customer Worth the Hassle? Example #2 The Video Store 6
  • 21. 1 Rental $2.99 Rental per Week 2 Income per week $5.98 Income per year $311 Five Year $1,555 Happy Index $7,774 Unhappy Index ($20,212) Is a Small Customer Worth the Hassle? Example #2 The Video Store 6
  • 22. 1 Rental $2.99 Rental per Week 2 Income per week $5.98 Income per year $311 Five Year $1,555 Happy Index $7,774 Unhappy Index ($20,212) Is a Small Customer Worth the Hassle? Example #2 The Video Store 6
  • 23. 1 Rental $2.99 Rental per Week 2 Income per week $5.98 Income per year $311 Five Year $1,555 Happy Index $7,774 Unhappy Index ($20,212) Is a Small Customer Worth the Hassle? Example #2 The Video Store 6
  • 24. 7
  • 25. Is a Small Customer Worth the Hassle? Example #3 Family Restaurant 7
  • 26. 1 Meal $34.92 Meals per week 1 Income per week $34.92 Income per year $1,816 Five Year $9,079 Happy Index $45,396 Unhappy Index ($118,030) Is a Small Customer Worth the Hassle? Example #3 Family Restaurant 7
  • 27. 1 Meal $34.92 Meals per week 1 Income per week $34.92 Income per year $1,816 Five Year $9,079 Happy Index $45,396 Unhappy Index ($118,030) Is a Small Customer Worth the Hassle? Example #3 Family Restaurant 7
  • 28. 1 Meal $34.92 Meals per week 1 Income per week $34.92 Income per year $1,816 Five Year $9,079 Happy Index $45,396 Unhappy Index ($118,030) Is a Small Customer Worth the Hassle? Example #3 Family Restaurant 7
  • 29. 1 Meal $34.92 Meals per week 1 Income per week $34.92 Income per year $1,816 Five Year $9,079 Happy Index $45,396 Unhappy Index ($118,030) Is a Small Customer Worth the Hassle? Example #3 Family Restaurant 7
  • 30. 1 Meal $34.92 Meals per week 1 Income per week $34.92 Income per year $1,816 Five Year $9,079 Happy Index $45,396 Unhappy Index ($118,030) Is a Small Customer Worth the Hassle? Example #3 Family Restaurant 7
  • 31. Why They Leave “Lessons from the Field” by Howard Feiertag and John Hogan 8
  • 32. Why They Leave “Lessons from the Field” by Howard Feiertag and John Hogan 8
  • 33. Why They Leave death 1% “Lessons from the Field” by Howard Feiertag and John Hogan 8
  • 34. Why They Leave death 1% move 3% “Lessons from the Field” by Howard Feiertag and John Hogan 8
  • 35. Why They Leave death 1% move 3% friend 5% “Lessons from the Field” by Howard Feiertag and John Hogan 8
  • 36. Why They Leave death 1% move 3% friend 5% competitor 9% “Lessons from the Field” by Howard Feiertag and John Hogan 8
  • 37. Why They Leave death 1% move 3% friend 5% competitor 9% product 14% “Lessons from the Field” by Howard Feiertag and John Hogan 8
  • 38. Why They Leave death 1% Attitude move 3% 68% friend 5% competitor 9% product 14% “Lessons from the Field” by Howard Feiertag and John Hogan 8
  • 39. 9
  • 41. 10
  • 42. I bet living in a nudist colony takes all the fun out of Halloween. -Age 13 10
  • 43. 11 Attitude Talks Verbal 7% Use of Voice 38% Non Verbal 93% 55% Albert Mehrabian [Nonverbal Communication (Chicago: Aldine-Atherton, 1972)]
  • 44. 12 Attitude Talks
  • 45. 12 Attitude Talks
  • 46. 13 Attitude Talks
  • 47. 13 Attitude Talks
  • 50. 15 Attitude Talks
  • 51. 15 Attitude Talks
  • 58. 19 Attitude Talks
  • 59. 19 Attitude Talks
  • 63. Questions Open Inquiry 21
  • 64. Questions Open Inquiry Closed Confirmation 21
  • 67. Conflict! L isten A pologize (acknowledge) S T 22
  • 68. Conflict! L isten A pologize (acknowledge) S olve T 22
  • 69. Conflict! L isten A pologize (acknowledge) S olve T hank 22
  • 70. Why Wait? 286 M Street Crescent City, CA 95531  707-464-8347 x 266 (ask for Mary) www.Hospitality101.biz 23