Buckets of Buyers Presentation
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California home buyer assistance programs that can unlock the secrets to attracting buckets of buyers
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Buckets of Buyers Presentation
- 1. Bucketsof Buyers 3 Secret Weapons for Attracting More Home Buyer Leads
- 2. 2010 NAR Buyer Report 1 out of every 2 buyers will have a lot of questions!
- 3. 2010 NAR Buyer Report
- 4. 2010 NAR Buyer Report
- 5. What Other Questions Do Home Buyers Ask?
- 6. Half a Million Questions
- 7. About Buying Loans, grant, assistance, grants, programs, tax credit, tips, guide, information, class Local Monthly Searches
- 11. 150 Leads a Month
- 12. 3 Buyer Assistance CHF Platinum Grant CalHFA CHDAP FTHB Loan Fannie Mae HomePath Programs Available Now
- 13. 1 CHF Grant
- 14. CHF Platinum Home Buyer Grant FREE Money for Home Buyers!
- 15. CHF Platinum Grant Goodies 3% of Loan Amount No lien, No Payment, Grant Can Be Used for Down or Costs Never Paid Back = Free Money! HugeMarketing Opportunity Here
- 16. CHF Platinum Qualifying Home Buyer in California No FTHB Requirement Must be Owner Occupied Income and Price Limits Under 1% Down From Buyer
- 17. CHF Platinum Qualifying Limits County Income Limits Orange $101,040 Los Angeles $84,480 San Diego $89,880 Purchase Price Limits All Counties$417,000
- 18. 2 CalHFA CHDAP
- 19. California Housing Finance Agency Official State of CA FTHB Program
- 20. CalHFA CHDAP Awesomesauce 3% of Purchase Price – Low % No Payments for life of loan Can Be Used for Down or Costs Can be used w/ most programs Requires 1% Down From Buyer
- 21. CalHFA CHDAP Qualifying Home Buyer in California FTHB Requirement – 3 Years Must be Owner Occupied Income and Price Limits 30 Day Escrow Should Be OK
- 22. CalHFA CHDAP Qualifying Limits County Income Limits Orange $73,250 to $138,150 Los Angeles $52,900 to $99,800 San Diego $63,400 to $119,600 Purchase Price Limits Orange & LA $665,088 San Diego $635,696
- 24. HomePath Buyer Assistance Special Incentives on Fannie REO
- 25. HomePath Hype 3.5% Concessions until Oct. 31st 3% Down | No PMI Option* No Appraisal | No Condo Cert $1,200 Bonus to Agent *Lender Paid MI = Higher Costs/Rate
- 26. HomePath Marketing Multiplier FirstLook Buyer Exclusivity 15 Days After that…Investors Welcome! No Buyer or Agent Incentive for Investor Investors Can Buy with 10% Down Special Incentives on Fannie REO
- 27. www.HomePath.com
- 28. Orange County 295 Homes
- 29. Los Angeles County 1,672 Homes
- 30. Top Secret Attack Plans
- 31. Learn ‘emor Leave ‘em
- 32. Powerful Ideas? Where do you Market now? 5 Ideas
- 33. Grant Money Available Up to $417,000 Price
- 35. Lead With Capture? $12,000 Home Buyer Grant Available on this home More Info: 888-888-8888
- 36. Add to Signage? Down Payment Assistance (714) 555 - 1212
- 39. 2010 NAR Buyer Report
- 40. Focus on Four
- 42. Stand Out on Craigslist
- 43. Bonus: 5 More Ideas Tax Credit Alternative - Better? Hyper local SEO for Bloggers? Local educational workshops? HomePath for investors? Revive Stagnant buyers? 3 Reasons to call your database
- 46. Copy of This Presentation
- 47. Copy of Buyer Presentation
- 48. HU Newsletter ContentRequest on Report Card
- 50. @ScottSchang Scott Schang www.HomeownershipUniversity.com
Notas del editor
- Geographic target – first time home buyersNot the answer – just something to think about..Lets start with why. Why is it important to understand home buyers?
- Before we get to the strategiesTalk about target market
- Chapter 3: Home search processStatistics can tell us a lot
- Home search statistics are valuableLet’s take a look at this from another angleWhat can Google tell us?
- Root key word phrase “first time home buyer”
- This doesn’t surprise meI have almost 4 years experience marketing to this demographic
- Demographic is – FTHB looking for assistanceI know these strategies workMy own personal experience
- Quick overview of these programs – What they are / who qualifiesHow to use in marketing – Generate home buyer calls / convert home buyer leads
- Builder using CHF Platinum to advertise move-in cost after seller concessions - $1,745 or something
- Product knowledge – it’s not what you know, it’s WHO you know
- Programs are as powerful as your Ideas of how to use them
- Over 10K visits a monthAlmost 2k about tax creditCity name – neighborhood nameStart conversations – think like FTHBYour lending partner will worry about qualifyingLeverage questions and conversation to generate calls and opportunities
- Thank you for your timeDiscussion time
- [contact page] Twitter, Facebook & LinkedIn – I would love to hear your feedback and success stories.