We are a fully integrated marketing and advertising agency in the UK - 25 mins from Waterloo, London. We provide the highest level of planning, design and agency service to our client base. See our testimonials in the presentation. At Easter 2009 we aim to provide our knowledge for free through articles on online marketing and traditional marketing techniques - feel free to join at seriousonline.com - coming soon... (Other - seriousideas.com)

1. A SERIOUS IdEAS
pRESEntAtIOn
www.seriousideas.com
© Serious Marketing Communications Ltd.

2. WHO ARE SERIOUS?
Full service creative agency
offering in-house strategy, design,
digital and direct response.
Innovative. Hardworking.
Highly effective. And really nice...
Interactive Media Award winner
for outstanding achievement.
www.seriousideas.com
© Serious Marketing Communications Ltd.

3. WHAt WE dO
Design Promotions
Advertising
PR
Brand Planning
Digital Marketing
Employee Marketing
Web Design
Corporate Script Writing Creative Direct Marketing
Film Production Data Planning
www.seriousideas.com
© Serious Marketing Communications Ltd.

4. OUR CURREnt CLIEntS
www.seriousideas.com
© Serious Marketing Communications Ltd.

5. 10 And A HALF REASOnS
TO CHOOSE SERIOUS OVER ABSOLUTELY ANYONE ELSE
1 We make you money. Last year, our clients’ 6 We’ve saved some clients over
Return on Investment amounted to a whopping £80,000 in VAT alone this year.
£2,000,000 by using us and us alone. Almost
7 All of our marketing campaigns have been
enough to buy a bungalow in Weybridge!
delivered on time and to budget.
2 We never ever wear bow ties.
8 We grow moustaches in November
(except at awards ceremonies)
to raise money for charity.
3 Our rate card is at least 10% cheaper
9 All of our product launches have been successful.
than the industry standard. So you get
brilliant work at a super-terrific price.
10 We deliver phenomenal results: £1.5 million
4 Great relationships with suppliers means we get in additional sales for one client. 268% uplift
in response for another. The list goes on.
really good prices. Do we keep them to ourselves?
Absolutely not. We pass them on to you. Canny
10½ We wanted to get a company pet – preferably
buying saved clients over £250,000 in 2008.
a budgie but our landlord wouldn’t let us.
5 Genuinely, we work our socks off for you.
References and testimonials available
www.seriousideas.com
© Serious Marketing Communications Ltd.

6. A CLOSER LOOK At OUR WORK
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© Serious Marketing Communications Ltd.

7. tHE VALUE OF OUR dESIGn
Royal Marsden Hospital – Reporting results to key stakeholders with
inspirational design for their Annual Report. SERIOUS added value by
proactively seeking VAT advice which saved RMH £20,000 in VAT.
2 Entertain – Creating a sparkling new look and feel for 2
Entertain/BBC DVD brochure showcasing new releases in an
innovative way without upsetting the delicate egos of its stars.
London Business School – SERIOUS successfully completed a
suite of 35 brochures for LBS for both 2007 and 2008, with
a total saving in excess of £60,000 in zero rated VAT.
www.seriousideas.com
© Serious Marketing Communications Ltd.

8. tHE ROyAL MARSdEn HOSpItAL - AnnUAL REpORt dESIGn
Building
The Royal Marsden NHS Foundation Trust
a brighter
future By taking pride
Annual Report and Accounts 2007/2008
The Royal Marsden NHS Foundation Trust
m Road London SW3 6JJ T 020 7352 8171 The Royal Marsden
Workforce
Sutton Surrey SM2 5PT T 020 8642 6011 NHS Foundation Trust
Thames Surrey KT2 7QB T 020 8973 5030
www.royalmarsden.nhs.uk
The Royal Marsden has around Students Nursing
Staff equality
Patron: Her Majesty The Queen
2,300 staff working in Chelsea In 2007, the Equality and Diversity
Annual Report and Accounts 2007/2008 Senior Managers
President: HRH Prince William of Wales
Committee conducted its annual review of and Managers
and Sutton. the work of the Race, Disability and Gender
Equality Schemes and agreed a Race
Whoever the individual may be and Add Prof Scientific
Equality Scheme for 2008–2010.
whatever their role, each and every member and Technical
of staff at The Royal Marsden is united
The Trust successfully ran a number of Additional Clinical
in their goal to improve the outcomes for
involvement projects and relationships with Services
people with cancer.
organisations such as Cancer Black Care
were also strengthened. Health
We work with our patients to ensure that
Scientists
they receive the best clinical treatment -
Health & Safety and
and that their care is personal and sensitive Allied Health
Occupational Health
to their individual needs. Professionals
The Royal Marsden met all its Health &
Safety targets for 2007/08 and received
Team work is essential in maintaining
Estates and
positive feedback following an inspection
our high standards of performance and
Ancillary
by the Health & Safety Executive.
nowhere was this more evident than in the
Administrative
outstanding professionalism staff showed
Medical and Clerical
in response to the fire on our Chelsea site
in January.
By raising
Performance targets 2007/8 2006/7
The Trust has a range of indicators it uses
100.00%
Patients waiting less than 13 weeks at month end for 99.98%
to monitor its performance against national
first outpatient appointment
and local targets. It reports regularly to the
the bar
99.98%
Patients waiting less than 26 weeks at month end for 100.00%
Department of Health and other healthcare 19
inpatient admission
assessment bodies.
0.42%
Operations cancelled by the Trust at the last minute 0.46%
Here is a summary of our performance
over the past two years, illustrating our 2
Number of last minute cancelled operations not 1
consistently high performance levels. subsequently performed within one month
Two Week Access Times 2007/8 2006/7
100.00%
All urgent GP referrals received within 24 hours, 99.98%
seen within 14 days
Treatment started within 31 days of Decision to Treat 2007/8 2006/7
Performance 99.4%
All cancers 99.8%
The Royal Marsden strives Healthcare Commission
Health Check Treatment started within 62 days of 2007/8 2006/7
to maintain the highest
GP Decision to Refer
For the second year running The Royal
possible standards and we are Marsden was awarded an ‘excellent’ for
95.8%
All cancers 95.5%
constantly working to exceed the both its quality of services and use of
expectations of both our patients resources in the Healthcare Commission’s
Annual Health Check.
and the public.
Activity
The Royal Marsden is the only Trust in the
Importantly for us, our patients rated us
country to have managed the top score Activity NHS % % Private % % Total %
highly in two key surveys. We were rated
twice in a row and it puts us in the top Type variance activity variance activity variance
top in the country for treating patients
14% of Trusts across the country for use of from of this from of this from
with dignity and respect and nearly all the
resources and in the top 16% for quality 2006/ year 2006/ year 2006/
patients who completed the Healthcare
of services. 2007 2007 2007
Commission’s Annual Inpatient Survey
Outpatients 121,016 1.3% 85.4% 20,771 -1.0% 14.6% 141,787 0.9%
felt they received excellent or very good The Healthcare Commission said: “The
treatment at The Royal Marsden. Royal Marsden NHS Foundation Trust Inpatients 9,387 1.5% 82.2% 2,038 -2.7% 17.8% 11,425 0.7%
performed well beyond the minimum
Day
requirements and the reasonable 29,215 8.8% 77.6% 8,457 13.8% 22.4% 37,672 9.9%
Patients
expectations for this assessment”.
11