This document outlines the schedule and structure for a semester-long course on digital humanities, digital brand strategy, and digital creativity and innovation. The course will be taught through collective sessions, debates, practical sessions, and case study presentations organized into three topic areas: Digital Humanities, Digital Brand Strategy, and Digital Creativity and Innovation. Students are divided into two groups that will take turns leading sessions and presentations. Digital reviews, where individual students present on digital topics, are also included and count for 10% of the evaluation. The goal is to explore intersections between technology, creativity, brands, and the human factor.

1. INTRODUCTION, BRAND, DIGITAL AND
ORGANISATION
&
CREATION
FIRST
CONVICTION
JANUARY
2013

2. WELCOME !

3. WHAT IS IT ALL
ABOUT ?

4. IT COULD BE
ABOUT
CREATION AND
DIGITAL…
h-p://www.youtube.com/watch?v=D7o7BrlbaDs#t=0m20s

5. h-p://www.youtube.com/watch?
v=yxWvgASA_Q4&feature=player_embedded
IT COULD BE
ABOUT BRAND
AND
CREATION…
h-p://www.youtube.com/watch?
v=7udQSHWpL88&feature=player_embedded

6. OR ABOUT
BRAND AND
DIGITAL…

7. h-p://vimeo.com/37728544
BUT IT IS ABOUT
MIXING THE 3
OF THEM

8. CREATIVE
OUR GOAL THIS DIGITAL
SEMESTER
BRANDS
OUR CONVICTION:
THE KEY IS TO FIND
IN THE HUMAN
FACTOR

9. WHO ARE WE (TO
DO SUCH A
THING) ?

10. OBVIOUSLY NOT
THOSE WHO
WERE CHOSEN
FOR THEIR
ENGLISH,
SORRY.

11. BUT A GROUP
WITH SIGNIFICANT
EXPERIENCE IN
DIGITAL,
ADVERTISING,
HUMANITIES,
TECHNOLOGY AND
CREATION

15. WHAT DO WE
WANT TO DO
WITH YOU?

16. DIGITAL
HUMANITIES
EXPLORE 3 DIGITAL
TOPICS BRAND
STRATEGY
DIGITAL
CREATIVITY
&
INNOVATION

17. Date Subject
22.01.13 Collec2ve
session:
Lecture
and
lecturers
presenta2on
–
seminar
organisa2on
–
first
explora2on
of
the
«
human
digital
»
point
of
view.
29.01.13 Collec2ve
session
>
Digital
new
rules:
DIGITAL Supernow/Hyperlocal
+
HUMANITIES Brief
case
study
Absolu2on
05.02.13
Digital
review
(2
groups) Debate:
Digital
technologies
are
changing
our
rela2onships
–
from
the
destruc2on
of
private
life
or
honesty
needs
transparency
+
4
Cases
study
presenta2on
+
Final
debate

18. Date Subject
19.02.13 Collec2ve
session
/
How
brands
will
be
get
dissolved
by
digital?
Are
the
brands
loosing
their
own
iden2ty?
“Your
brand
is
what
Google
says
your
brand
is,
not
what
you
say
your
brand
is”
C.
Anderson
///
Do
DIGITAL VS
Say
+
Rise
of
the
BRAND genuine
digital
brands
STRATEGY 26.02.13 Digital
review
(2
groups) Debate
>
Social
media
strategy:
Ego
branding
and
e-­‐reputa2on:
Is
Internet
changing
us
into
brands?
Or
should
the
brands
be
more
human?
12.03.13
Digital
review
(2
groups) Prac2cal
session
/
The
UX
tools
=
persona
+user
journey
+
various
tools

19. Date Subject
19.03.13
Collec2ve
session
/
Digital
crea2vity:
The
fruiful
conversa2on
between
technology
and
crea2vity
–
exploring
the
crea2ve
DIGITAL technology
challenges
CREATIVITY & (Internet
of
things)
INNOVATION 26.03.13
Digital
review
(2
groups) Debate
/
What
will
the
future
look
like?
Believers
VS
Cri2cizers
+
the
utopia
of
transhumanism
/
death
is
dead

20. Date Subject
02.04.13 Presenta2on
(3
groups)
-­‐
Case
study
Absolu2on
LAST
SESSIONS: 09.04.13 Presenta2on
(3
groups)
-­‐
Case
study
Absolu2on
EXAMS &
WRAP UP
16.04.13 Final
session
/
synthesis
and
conclusions

21. WHAT ARE YOU
EXPECTED TO
DO?

22. RESPECT THE
RULES

23. Groupe
1
Groupe
2
ANUMUDU,
Ozinna
ABABATAIN,
Norah
ARLUNNO,
Ines
ACHART,
Isabelle
ASHOUR,
May
AL
MAHMOUD,
Abrar
CHAFFAUT,
Nadège
BAHR,
Céline
CHAVANE
DE
CHEN,
Li2ng
DALMASSY,
Alexandra
CHO,
Yee
CHEN,
Zimo
COUDERC,
Mathilde
GUEROUT,
Tiphaine
DUMITRESCU,
Nora
RESPECT
HU,
Feining
LAUK,
Andreas
YOUR GROUPS JO,
Junhyon
LEJARD,
Julie
LASSUS,
Estelle
LI,
Mengying
LEAL
SCHAER,
Marina
LU,
Lanyao
LI,
Yiwen
MATHOU,
Alexandra
MASMEJEAN,
Louise
SAVOCA,
Gabriele
MORITZ,
Paloma
SHIN,
Jihyun
SHAIKH,
Neha
SITES,
Mariel
VINAY,
José
Sergio
VIJAYKAR,
Sneha
VOINEA,
Andra
WANG,
Hsing-­‐Yi
YANG,
Chunjiayi

24. Date
Group
1
Group
2
22.01.13
Lecture
29.
01.13
Lecture
5
.02.13
Debate
Debate
(2
groups)
12.02.13
Prac2cal
session
Prac2cal
session
(2
groups)
19.02.13
Lecture
26.02.13
Debate
Debate
(2
groups)
12.03.13
Prac2cal
session
Prac2cal
session
(2
groups)
19.03.13
Lecture
26.03.13
Debate
Debate
(2
groups)
2.04.13
Oral
Case
study
9.04.13
16.04.13
Final
session
/
synthesis
and
conclusions

25. Press
/
digital
review:
digital
#1 communicaVon
/
facts
news
THE DIGITAL Individual
review
of
digital
related
topics
to
REVIEW be
presented
in
a
short
talk
(5
mn
max)
The
arVcle
/
document
/
photograph
is
to
10% OF THE be
accessible
for
the
enVre
group
(through
EVALUATION a
link
or
a
photocopy
or
any
other
copy)

26. Date
Group
1
Group
2
22.01.13
Lecture
Lecture
29. 01.13
Lecture
Lecture
5
.02.13
VINAY,
José
Sergio
SAVOCA,
Gabriele
(2
groups)
JO,
Junhyon
LAUK,
Andreas
YANG,
Chunjiayi
WANG,
Hsing-­‐Yi
VOINEA,
Andra
VIJAYKAR,
Sneha
12.02.13
SHAIKH,
Neha
SITES,
Mariel
(2
groups)
MORITZ,
Paloma
SHIN,
Jihyun
MASMEJEAN,
Louise
MATHOU,
Alexandra
LI,
Yiwen
LU,
Lanyao
19.02.13
Lecture
Lecture
26.02.13
LEAL
SCHAER,
Marina
LI,
Mengying
(2
groups)
LASSUS,
Estelle
LEJARD,
Julie
HU,
Feining
DUMITRESCU,
Nora
GUEROUT,
Tiphaine
COUDERC,
Mathilde
12.03.13
CHEN,
Zimo
CHO,
Yee
(2
groups)
CHAVANE
DE
DALMASSY,
CHEN,
Li2ng
Alexandra
BAHR,
Céline
CHAFFAUT,
Nadège
19.03.13
Lecture
Lecture
26.03.13
ASHOUR,
May
AL
MAHMOUD,
Abrar
(2
groups)
ARLUNNO,
Ines
ABABATAIN,
Norah
ANUMUDU,
Ozinna
ACHART,
Isabelle
2.04.13
Oral
Case
study
Oral
Case
study
9.04.13
Oral
Case
study
Oral
Case
study
16.04.13
Final
session
/
synthesis
and
Final
session
/
synthesis
and
conclusions
conclusions

27. Lecture
/
presenta2on:
Group
work
(3
students)
exploring
the
#2 problemaVc
of
a
digital
related
topic
linked
to
THE DEBATE the
current
subject
of
the
day.
Two
groups
are
expected
to
present
20% OF THE contradictory
points
of
view
in
order
to
start
a
EVALUATION class
debate.
This
presentaVon
is
to
be
accessible
for
the
enVre
group
through
a
detailed
plan,
a
bibliography/webography.

28. Group
1
Group
2
VINAY,
José
Sergio
SAVOCA,
Gabriele
MORITZ,
Paloma
LU,
Lanyao
HU,
Feining
LEJARD,
Julie
JO,
Junhyon
LAUK,
Andreas
VOINEA,
Andra
LI,
Mengying
MASMEJEAN,
Louise
ACHART,
Isabelle
SHAIKH,
Neha
DUMITRESCU,
Nora
ANUMUDU,
Ozinna
CHO,
Yee
GUEROUT,
Tiphaine
SITES,
Mariel
LEAL
SCHAER,
Marina
BAHR,
Céline
CHAVANE
DE
DALMASSY,
Alexandra
CHEN,
LiVng
LI,
Yiwen
AL
MAHMOUD,
Abrar
ARLUNNO,
Ines
ABABATAIN,
Norah
CHEN,
Zimo
COUDERC,
Mathilde
LASSUS,
Estelle
SHIN,
Jihyun
ASHOUR,
May
MATHOU,
Alexandra
YANG,
Chunjiayi
WANG,
Hsing-­‐Yi
CHAFFAUT,
Nadège
VIJAYKAR,
Sneha

29. Date
Side
1 Side
2
5
.02.13
Is
Internet
the
end
of
Is
Internet
(2
groups)
our
private
life
?
transparency
a
condi2on
to
security,
honesty
and
tranquillity.
26.02.13
Is
Internet
changing
Are
digital
brands
(2
groups)
us
into
brands
?
becoming
more
«
human
»
?
26.03.13
What
will
the
future
What
will
the
future
(2
groups)
look
like
:
how
look
like
:
how
we
are
technology
is
going
to
going
to
refuse
more
improve
us
and
our
technology
to
avoid
a
lifes
/
the
death
of
transhumanist
death.
totalitarism.

30. Oral
Case
Study:
Group
work
(around
6
students)
-­‐
the
students
#3
will
work
on
a
case
study
based
on
the
THE ORAL
situaVon
of
a
real
internaVonal
client.
This
CASE STUDY
recommendaVon
is
to
be
presented
collecVvely
to
a
jury
–
during
a
20-­‐mn
25% OF THE
presentaVon.
This
exercise
will
be
a
EVALUATION
preparaVon
for
the
Wri-en
Case
Study
examinaVon.

31. OUR SUBJECT

32. OUR CLIENTS

33. THE
QUESTION:
HOW TO BE
DIGITAL IN
ASIA

34. Group
1
Group
2
Group
3
Group
4
THE GROUPS
Group
5
Group
6

35. #4 Wriren
Case
Study/final
examina2on:
THE ORAL Individual
work
–
each
student
will
explore
CASE STUDY individually
a
case
study
–
following
the
path
provided
for
the
previous
oral
exercise.
40% OF THE This
case
study
will
require
to
use
some
EVALUATION previously
studied
tools
and
knowledge.

36. #5
ATTENDANCE &
PARTICIPATION
5% OF THE
EVALUATION

37. ANY
QUESTIONS?