1. PRATICAL
THE FUTURE IS NOW
SESSION
MARCH 2013

2. OUR TOPIC HOW THE FUTURE WILL LOOK LIKE?
TODAY
BELIEVERS, CRITICIZERS, TRANSHUMANS…

3. HOW THE
FUTURE WILL
LOOK LIKE ?

4. « Prediction is very difficult,
especially about the future. »
Attributed to Niels Bohr

5. MANY HAVE TRIED TO IMAGINE HOW THE FUTURE WILL LOOK LIKE

6. INNOVATIONS ARE OCCURRING SO RAPIDLY, THEY ARE NEARLY IMPOSSIBLE TO FOLLOW

7. MOORE’S LAW IS ONE OF THE MOST FAMOUS PREDICTION ABOUT TECHNOLOGY

8. AND INDEED, HUGE PROGRESS HAVE BEEN MADE IN SUCH FEW YEARS

9. TECH COMPANIES HAVE PRODUCED CONCEPTS TO IMAGINE OUR LIFE WITH THESE NEW TOOLS

10. VISIONS OF THE FUTURE SHOW A CONNECTED ENVIRONMENT WITH LIQUID EXPERIENCES

11. JULIE, DIY GIRL ON SATURDAY MORNING
RE-Q
10h10. Julie washes 10h35. Breakfast. 11h15. She makes 11h45. Julie checks 12h. Julie cleans
her hands with her Julie is her own an anti-wrinckle her hypertension her clothes with
homemade soap nutritionist with her session at home and record it in her her portable
intelligent cutlery smartphone. dry-cleaner’s
LIQUID EXPERIENCES THAT CAN BE THOUGH DEPENDING ON THE PROFILE OF THE CONSUMER

12. BUT THE NEXT ACCURATE PREDICTIONS WILL COME FROM THOSE WHO OWN THE DATA

13. IN
ADVERTISING, B
RANDS ARE
ALSO SHOWING
A VISION OF THE
FUTURE

14. A VISION FOR THE FUTURE CAN BECOME THE BRAND PROMISE

15. BRANDS TRY TO MAKE PEOPLE "EXPERIENCE" THE NEAR FUTURE

16. AND SOMETIMES ASK CONSUMERS TO INNOVATE FOR THEM

17. BUT WHEN IT
COMES TO
DIGITAL
PREDICTIONS, N
OTHING BEATS
SCIENCE-
FICTION

18. A LOT OF DIGITAL BREAKTHROUGH WERE PREDICTED BY FAMOUS SCI-FI AUTHORS

19. « It is change, continuing
change, inevitable change, that is
the dominant factor in society
today. No sensible decision can
be made any longer without
taking into account not only the
world as it is, but the world as it
will be ... This, in turn, means
that our statesmen, our
businessmen, our everyman
must take on a science fictional
way of thinking. »
Isaac Asimov

20. SCI-FI MOVIES SHOW HOW THE FUTURE OF COMMUNICATION WILL LOOK LIKE

21. AND FEW YEAR LATER, IT’S NOT SO FAR FROM THE REALITY

22. SCI-FI MOVIES SHOW HOW THE FUTURE CUSTOMER EXPERIENCE WILL LOOK LIKE

23. AND AGAIN, FEW YEAR LATER, IT’S NOT SO FAR FROM THE REALITY

24. « Any sufficiently advanced
technology is indistinguishable
from magic. »
Arthur C. Clarke

25. SO, NO MATTER THE REALITY OF THE FUTURE, BRANDS CAN USE TECHNOLOGY TO BECOME
JUST LIKE WIZARD OR MAGICIAN

26. BELIEVERS, CRIT
ICIZERS AND
TRANSHUMANS

27. HUMAN+: THE QUEST FOR AUGMENTED MAN

28. "Within 30 years, we will have the
technological means to create
superhuman intelligence. (…) Shortly
after, the human era will be ended."
Vernor Vinge

29. “They key idea underlying the
impending Singularity is that the
pace of change of our human-
created technology is accelerating
and its powers are expanding at
exponential pace.”
Raymond Kurzweil

30. HUMAN+ THE QUEST FOR IMMORTALITY

31. IMMORTALITY OF « SOUL AND BRAIN »

32. IMMORTALITY OF THE BODY

33. “There is not the slightest reason to
believe in a coming singularity. The fact
that you can visualize a future in your
imagination is not evidence that it is
likely or even possible. Look at domed
cities, jet-pack commuting, underwater
cities, mile-high buildings, and nuclear-
powered automobiles—all staples of
futuristic fantasies when I was a child
that have never arrived. Sheer processing
power is not a pixie dust that magically
solves all your problems.”
Steven Pinker

34. A CRITIC OF THE UTOPIAN IDEOLOGY ARROUND TECHNOLOGY

35. TO CONCLUDE

36. A TRANSHUMAN PERSPECTIVE: AESOP’S VISION OF THE FUTURE OF COSMETIC

37. “The pre-Socratic Greek philosopher
Parmenides taught that the only
things that are real are things which
never change... and the pre-Socratic
Greek philosopher Heraclitus taught
that everything changes. If you
superimpose their two views, you
get this result: Nothing is real.”
Philip K. Dick