At Southern Comfort Redesign & Home Staging we strive to showcase the best features of your home. Achieving that goal vastly improves the likelihood of appealing to many more potential home buyers. History also shows conclusively that offers you receive will be at the high end of comparable homes in your area. Our motto is "drab to fab staging overnight." Our goal is to maximize the marketability of your property by creating irresistible curb appeal coupled with a model home look inside so buyers fall in love the minute they pull up to the curb and walk in the front door.

2. Sandra Millis
 Founder, Southern Comfort Redesign & Home
Staging
 Certified, licensed & insured home stager
serving greater Jacksonville area since 2006
 Services include home staging, redesign, floral
design, color consultation and move
management
 President of the Real Estate Staging Association
(Jacksonville Chapter)
 Co-presenter at UNF Continuing Education
“Home Staging and Home Styling”

3. Welcome
This presentation is about YOU and
making it easier to sell your
properties faster and for more
money.

4. The definition of home staging
 “It is simply enhancing a property's appeal
and marketability by transforming it into a
welcoming, attractive product that will appeal
to the greatest number of potential buyers.”
Home Staging is an investment that will add
value to your property and help you sell it
more quickly.

5. Why Stage?
 Buyers view staged listings as "well-
maintained".
 Buyers' agents recognize that professionally
staged listings are "move-in" ready and are
more inclined to show staged properties.
 Photos of professionally staged listings look
better in print and web media.
 Professionally staged listings "stand-out" in
prospective buyers minds.

6. Why Stage?
 Professionally staged properties will show
better and sell faster when compared with
houses that have not been staged. From the
date of listing until the day of closing, home
staging shortens this time frame, even in a
slow real estate market.
 Home buyers decide if they are attracted to a
house within the first 10 seconds.

7. Why Stage?
 Experts agree, home buying is an emotional
decision so you want to visually engage the
buyer immediately so they imagine themselves
living there.

8. National Statistics on Home Staging
 The home sells in half the time.
 The selling price can be 6 to 10% more.
 Agents are 50% more likely to show a staged
home to his or her client.
 According to NAR – Homes sold after 4 weeks
on market typically sold for 6% less

9. Real Estate Staging Association
Statistics
 RESA’s study includes 87 vacant home (not
staged) previously on the market an average of
277 days unsold.
 Those homeowners had their properties
staged. Those same homes sold in 63 days on
average after staging.
 This is 78% less time on the market.

10. Four Phases of staging after
de-cluttering:
 Furniture Placement
 Streamline/Neutralize Color
 Choosing and Hanging Art
 Accessory Placement

11. Empty House Staging Before & After

12. Empty House Staging Before & After

13. Empty House Staging Before & After

14. Staging Before & After

15. Staging Before & After

16. Staging Before & After

17. Staging Before & After

18. Staging Before & After

19. Staging Secrets
 Use Febreze in closets before each showing.
 Put cedar blocks in all closets.
 Get rid of medicine smells in bathrooms.
 Citrus scents cover pet smells; vanilla scents
make them worse.
 Silks Alive revives silk plants.
 Magic Eraser works on scuffs on walls.
 Bath Stone for mineral and hard water buildup,

20. Staging Secrets
 Design Master works to camouflage a brown
spot on the lawn for an important open house.
 Windex Outdoors attached to a hose will wash
windows in minutes.
 Magic Eraser now has a shower door product.
 Water and hair-dryer restore memory to carpet.

21. When and How to Update
 Carpet Styles for Staging: Frieze
 Best Choices for Countertops: Ubatuba,
Venetian Gold
 Formula for Cost of Updating: 1% of the cost
of the home per year to keep it updated
 Curb Appeal Advice: Cut back foliage long
before listing.