A lot of product development projects suck. Most of the time because of a missing purpose and a clear focus on what is really important. Impact Mapping can help to create such a purpose and to focus on the capabilities that are in context with the business goals.

1. Why does Product
Development suck?
(Marc Löffler, @scrumphony)

2. Typical Product
Development
Problems

3. http://www.flickr.com/photos/matiasjajaja/194944822/

4. http://www.flickr.com/photos/epsos/5444678656/

5. http://www.flickr.com/photos/markbrandon/6992271218/

6. http://www.flickr.com/photos/mind_the_goat/418728450/

7. http://www.flickr.com/photos/greenfday69/45235902/

8. Root Causes

9. http://www.flickr.com/photos/godserv/4517248920/

10. http://www.flickr.com/photos/toolstop/4546017269/

11. Impact
Mapping

12. Why? Who? How? What?

13. Why?
http://www.flickr.com/photos/peterulrich/7807861962/

14. Who?
http://www.flickr.com/photos/chocolatefrogs/4505234877/

15. How?
http://www.flickr.com/photos/roadhunter/313038005/

16. What?
http://www.flickr.com/photos/mvs/3405603248/

17. (c) Gojko Adzic 2012 – http://www.impactmapping.org

18. (c) Gojko Adzic 2012 – http://www.impactmapping.org

19. “Never aim to implement the
whole map. Instead, find the
shortest path through the map
to the goal”
Gojko Adzic in the book Impact Mapping

20. How to explain it
to your kids?

21. http://www.flickr.com/photos/elephantatech/4709026126/

22. (Some) Impact
Mapping
Advantages

23. Scope Creep
http://www.flickr.com/photos/soda37/6496544581/ and http://www.flickr.com/photos/soda37/6496541139/

24. Pet Features
http://www.flickr.com/photos/alexyo1968/5237333618/

25. Ad-hoc prioritisation
http://www.flickr.com/photos/kyra__m/5521752450/

26. Impact Mapping
Resources

28. http://www.impactmapping.org

29. Thanks for your
attention

30. Contact
Marc Löffler
Email: marc.loeffler@spoonique.de
Web: http://blog.scrumphony.com
Twitter: @scrumphony