Learn the mechanics behind an inbound marketing plan that generates leads! It takes a lot of work but these slides will explain exactly what Inbound Marketing is and the stages you will go through along the way.
3. “Inbound marketing is promoting a company
through blogs, podcasts, video, eBooks,
eNewsletters, whitepapers, SEO, social media
marketing and other forms of content marketing
which serve to bring customers in closer to the
brand, where they want to be.”
- Wikipedia.org
4. Inbound Marketing
“The best way to turn strangers into customers and promoters of your business.”
- Hubspot.com
5. • Print Ads
(newspaper, magazine, brochures)
• Cold Calls
• Mass Email Campaigns
• Telemarketing
• Billboards
• Trade Shows
As opposed to your traditional Outbound Marketing like…
7. Know what you’re up against.
Start with researching your competitors.
8. • Do your competitors have a blog?
• What do they write about?
• How do they rank for industry keywords?
• Which social media sites are they on?
• Are they active on those sites?
• What kind of content do they post and do
their fans engage with it?
• Is their website mobile responsive?
10. Now get crackin’ on your own plan!
1. Attract
2. Convert
3. Close
4. Delight!
11.
12. Attract
Turn strangers into site visitors by using highly searched
keywords and phrases in your website copy.
Hint: Use Google’s Keyword Planner in the AdWords platform
13. • Answers questions
• Solves problems
• Helps your audience
• Doesn’t promote
your business
Attract
Create fabulous, useful
content for your blog
and website.
14. It’ll keep ‘em coming
back for more.
Attract
Give away your valuable knowledge
and position yourself as a thought
leader in your industry.
20. Close
Email, Email, Email!!
Social Media is not for
selling. Email is.
10,000 followers on
Twitter is cool.
but
10,000 email addresses
is awesome.
21. Offer more value for free. SHOW them you know
what you’re doing and then go in for the kill.
Close
22. Turn those customers into promoters.
• Continue to offer value through blog
posts, ebooks, whitepapers
• Create Shareable Content
• Provide outstanding service and/or
products
Delight
23. Your customers will not only keep using
your service/product but they’ll become
your cheerleaders in the process.
24. So, when the thought of doing all this
Inbound Marketing has you feeling like
this….
25.
26. Contact us. We can help.
www.ScuttlebuttSocialMarketing.com
kelly@scuttlebuttsm.com
(800) 856-1426