Southwestern Community College International Logistics and Transportation Program

Presented by:
Dr. Irina Weisblat, Business Instructor - Southwestern College
With contributions from:
Victor Castillo, Director & Deputy Sector Navigator on Global Trade and Logistics
Center for International Trade Development -Southwestern College
Knowledge Community of International Business Programs
San Diego, CA
February 28, 2014

Southwestern College & Current Locations
Founded in 1961

Student Demographics
Enrollment, 19,944
Male
Female
45%
55%
White Pacific Islander
Other Latino
Declined to State Black
Asian American Indian/ Alaskan Native
52%
25%
6%
3%
---1%
---1%
1%
1%---
Under 18-24
25+
18,504
11,504

U.S. Congress set broad goals
for FY 2010 – 2012
“To increase global competitiveness,
leading to an increase in jobs and
economic development .”
Southwestern College
responded with the Program that:
- prepares students to work in industries affected by cross-border trade
- develops skills that can be utilized internationally
- contributes to the work force development in the San Diego region

• San Diego County is the 3rd largest provider of logistics services in
California.
• The Otay Mesa community is the most important industrial and
manufacturing area of South San Diego County.
• The Otay Mesa community borders the City of Tijuana, Mexico,
along the U.S./Mexico border.
• Otay Mesa is the nation’s second busiest commercial border crossing.
All ground trade in the western U.S. with Mexico crosses through
this major California Port of Entry.
• The highest paying industries are transportation and
warehousing, wholesale trade, and manufacturing . These three
industries comprise over one-third of all the jobs in the South San
Diego Community.
• These are important high growth industries that drive growth in
the South San Diego County.
• These factors lead were instrumental
in the decision making process.
SWC Responds to Regional Economic Needs
Source: South County EDC and SANDAG
Transportation and
Warehousing
Wholesale Trade
Manufacturing

1. In 2010, California gateways with Mexico moved $46.9 billion in
merchandise.
2. A total of 59,998 companies exported goods from California in 2008. 96%
of those companies (57,461) were small and medium-sized enterprises with
fewer than 500 employees
3. Exports supported 22.9% of all California manufacturing jobs in 2009.
4. If California were a country it is estimated that it would be the 12th largest
importer in the world. Having $327 billion in products being imported to
California in 2010.
5. Small and medium-sized companies generated 44% of California's total
exports of merchandise in 2008, the seventh highest percentage among the
states.
Why Is the International Logistics and Transportation Program
Important to the Region?

Instructors in the Program:
• Professionals, experts in the field of logistics,
transportation, and supply chain management.
• Strong educational background, with the MBA and Ed.D
• Considerable scholarship & leadership experience
The curriculum/program was developed in
2009-2010
Competitive Title VI B GI-LAT grant
was funded by :
U.S. Department of Education
Business and International Education Initiative

SWC International Logistics and Transportation Program
2013 Program Review
o Program review considered the industry needs
 An increasing demand for workers in the logistics and transportation
o Program review was aligned with SWC mission:
 Entry into the workforce
 Career advancement
 Transfer to a four-year college/university
o Self-Study illuminated:
1) Changes in FTES
2) Curriculum Focus
3) Curriculum Review & development

2013 Program Review
FTES Change in 2009-2012
Business
FTES
Bus122
FTES
Bus126
FTES
Bus151
FTES
Bus173
FTES
Total LT
FTES
2009-1010 452.28 5.20 4.30 3.10 12.60
2010-2011 401.12 4.70 3.20 2.50 10.40
2011-2012 404.98 4.90 3.60 1.30 3.60 13.40
FTES change -10.5% 6.3%

 What are the skills for the 21st century ?
 Do we teach our students the right skills?
 Is the curriculum reflective of what employers in the industry need today?
Success in Logistics & Transportation industries requires:
 Solid foundation of basic skills
 Computers and New Technologies competency
 Information Technology (IT) literacy
 Cultural awareness and sensitivity
 Global perspective.
2013 Program Review - Curriculum Focus

2013 Program Review
Curriculum Review & Development
Study conducted through the California Community Colleges Chancellor’s Office Grant, 2011
 BUS 122 (SWC) – Principles of Importing & Exporting: “A”
 Only 2 other Imp-Exp courses in California were given an “A”
 Improvements include topics of special interest:
 OSHA requirements
 Risk Management

• The program includes:
• Certificate of Achievement – Basic (19 units)
• Certificate of Achievement – Intermediate (43-46 units )
• Associate in Science Degree Logistics and Transportation (44-47 units)
• Requires completion of Basic and Intermediate Certificates
• Includes a transfer option.
Career paths:
• 4 Year Universities:
 CalState San Marcos BS in Business Administration with an Emphasis in Global
Supply Chain Management,
 San Diego State SDSU MBA program with an emphasis in logistics and supply
chain. Excellent upward mobility options.
• Currently, there are over 150 students enrolled in the program.
• The majority of the courses are offered online.

International Logistics and Transportation
Certificate/A.S. Degree Program
• Basic Certificate of Achievement Units
▫ BUS 122 Principles of Exporting & Importing 3
▫ BUS 126 Intro - Business Logistics Management 3
▫ BUS 151 Principles of Operations Management 3
▫ BUS 173 Transportation Management 3
▫ BUS 183 Business Mathematics 3
▫ CIS 101 Introduction to Computers & Information Processing 4
▫ BUS 211 Communication in Business and Industry
OR 3
▫ BUS 212 Business Communication
 Total Units 22

• Intermediate Certificate of Achievement Units
▫ ACCT 7 Basic Business Bookkeeping (3) OR
▫ ACCT 101 Principles of Accounting 1 (4) 3 -4
▫ BUS 142 Business Ethics –Corporate and Personal 1
▫ BUS 177 Principles of International Business 3
▫ GEOG 145 Introduction to Mapping and Geographic
Information Science 3
▫ LEGL 256 International Law for Business 3
▫ CIS 133 Advanced Microcomputer Spreadsheets Software 1
▫ BUS 290/293 Work Experience in Business I-IV (2-4) 2-4
Plus the courses required for the Logistics
And Transportation – Basic certificate 22
 Total Units 38-41

 Associate in Science Degree Units
▫ ACCT 7 Basic Business Bookkeeping (3) OR
▫ ACCT 101 Principles of Accounting 1 (4) 3 -4
▫ BUS 142 Business Ethics –Corporate and Personal 1
▫ BUS 177 Principles of International Business 3
▫ GEOG 145 Introduction to Mapping and Geographic
Information Science 3
▫ LEGL 256 International Law for Business 3
▫ CIS 133 Advanced Microcomputer Spreadsheets Software 1
▫ BUS 290/293 Work Experience in Business I-IV (2-4) 2-4
Plus the courses required for the Logistics and
Transportation – Basic certificate 22
 Total Units 38-41
 To earn an associate degree, additional general education and graduation requirements must be completed.

Careers in Logistics and Transportation
 Dispatcher
 Cargo and Freight Agents
 Material-Moving Supervisor
 Production, Planning, Expediting Clerks
 Transportation Supervisor
 Compliance Officer
 Logistician
 Distribution Manager
 Global Transportation Manager
 U.S. Customs Specialist
 Freight Forwarders
 Export/Import Trade Specialist
 Warehouse/Inventory Clerk
 Warehouse/Inventory Manager
 Logistics Office Support Staff

Source: CALIFORNIA EMPLOYMENT DEVELOPMENT DEPARTMENT
*2006 – 2016 LABOR MARKET INFO. SAN DIEGO COUNTY MSA (1st Qtr 2010)
 Cargo and Freight Agents
 (SOC Code: 43-5011)
 $13 to $24/Hr.
 Yearly Job Growth: 11.5%
 Job Market: 610 – 680
Positions

 Helpers, Laborers, Material-
Moving Supervisors
 (SOC Code: 53-1021)
 $17 to $26/Hr.
 Job Market: 1,600 – 1,890
Positions

 Production, Planning,
Expediting Clerks
 (SOC Code: 43-5061)
 $17 to $30/Hr.
 Job Market: 7,430 to 8060
Positions

 Transportation & Material-
Moving Supervisors
 (SOC Code: 53-1031)
 $20 to $31/Hr.
 Job Market: 1,460 to 1,670
Positions

 Compliance Officers, Except
Agriculture
 (SOC Code: 13-1041)
 $20 to $35/Hr.
 Job Market: 4,080 – 4,380
Positions

 Logistician*
 (SOC Code: 13-1081)
 $29 to $46/Hr.
 Yearly Job Growth: 20%
 Job Market: 1,490 – 1,790
Positions
* Professional logisticians are often certified by
professional associations.

Income Potential for Supply Chain Management Professionals
Article in Logistics Management 2011
Supply Chain Management $129,395
Distribution/Logistics $155,777
Fleet Operations $99,887
Traffic Transportation $90,228
Planning $114,610
Import/Export Operations $74,879
Warehousing $94,587
Purchasing $89,540
Inventory Control $84,755
Materials Handling $94,131

Public and private entities will automatically
think of Southwestern College as the place to:
 Send their employees for training in
Logistics and Transportation
 Hire an employee who is highly trained in
Logistics and Transportation

We strive to make Southwestern College Logistics and
Transportation Certificate/A.S. Degree Program stellar by
asking businesses and government entities the specific skill
set they need from their employees
Where education and business meet for
improvement of common goals

Enhancement Institutionalization
• Roundtables
• Faculty Training
• Conferences
• In-Classroom Training
• Improvement of Internship
Program including Protocols
• Site Visits to Businesses
• Website: www.swc-logistics-
transportation.org
• Brochure
• Advertisements
• Presentations
• Receptions
• Luncheons
• E-Mail Blasts
• Enrollment is up!

What was the thinking
behind the development of
our need?
 How can you replicate this so that you can obtain
funding that leads to economic development for your
region?

Observe Economic Factors of
Your Region – San Diego County.
 What are the Industrial Clusters?
 Uniqueness of our region: Border Crossings – Mexico
 Where are the High Wages?
 What are the Challenges?
 What are the economic needs of our region?

Created a Survey to Test our
Assumptions:
1. Sent the survey to businesses seeking confirmation of our
assumptions. Used Constant Contact.
2. Validate the need for this project to the U.S. Department of
Education.
3. Confirmation was obtained documented and presented in the
grant application.
A need for the project must be substantiated; a survey
is a good way to prove your need.

Surveyed Employers
All logistics and transportation companies were surveyed in Otay Mesa,
said they knew nothing about Southwestern College Logistics and Transportation Program.
Now:
 62.5 % know about the logistics and Transportation Program at Southwestern College
 62% Know who to contact for more information
 50% Know about the Logistics and Transportation Website
 62% said they see Southwestern College Logistics and Transportation Program as graduates as
a source for qualified interns
 62.5 % Think of Southwestern College as a partner in employee training
Plus:
A 50% increase in enrollment for the program
Education and Business Collaborating for the Success of the Region!

Best Practices for Program
Development and Implementation
 Create links with businesses
 Create links with Trade Associations
 Create/improve internships
 Tie your idea to an academic program
 Develop your relationships with faculty.
 Create advisory board
 Create updated marketing material and use social
media.

Create Links with Businesses
I. Visited businesses:
I. Made appointments
II. Made cold calls – went to their place of business
III. Told them about the Program and the benefits for their business and their
employee.
I. We were welcomed with “open arms.”
II. Held Roundtables:
Elicited information from businesses – presented the program in detail and asked for their
specific, direct, concrete feedback.
They were thrilled and eager to participate.
III. Result- Incorporated business feedback into curriculum. Major changes to curriculum is now at
board for approval.
Further, they provided us with insights that are leading to application for other grants.
Created a conversation between the business community and the community college.
They call us; we have started a dialogue!
Business and Education are now linked together with common goals!

Create Links with Associations
 Ask their opinion about underlying tenants of grant.
 Obtain a letter of support and participation.
 Speak at their events and vice versa.
 Ask to liaison with their members directly or
indirectly.
 Help with publicity about the grant.

Link Your Idea to an Academic Program
 Furthers relationship with your host institution.
 Builds presence in the community
 Creates upward mobility options for people who are
underemployed.
 Serves the educational needs of your business
community.

1. Invite them to speak at events.
2. Invite them to trainings
3. Send them to conferences, enhance their knowledge.
Result: Internationalization of their curriculum;
helps region, leads to further economic development

Create or Improve Internship
Programs
1. Ask businesses if they are in need of interns.
2. Publicize internship opportunities directly to faculty
and students.
3. Create protocols for:
1. Interns
2. Employees

Create and Enhance Marketing
Materials
 Create Brochures
 Use Social Media: Facebook, Twitter
 Create a website:
http://www.swc-logistics-transportation.org

Example of Marketing Materials

Invite
Administration
Faculty
Associations
Businesses
Meet regularly

Summary Action Steps
 Observe your region.
 What is unique about your region?
 Look at the statistics.
 Back it up with a survey to businesses.
 Link with Businesses
 Link with Associations.
 Link your idea to enhancement of an academic program.
 Involve Faculty
 Improve Internships
 Create and enhance marketing materials including social
media.
 Create an Advisory Board

Thank you!
Please let us know if you have any questions, comments, or
suggestions
Irina Weisblat, Ed.D
Business Instructor
(858) 314-0338
iweisblat@swccd.edu
Victor Castillo M.A., Director CITD &
Deputy Sector Navigator on Global Trade & Logistics
Southwestern College
900 Otay Lakes Road, Building 660
Chula Vista, CA 91910
(619) 482-6393
vcastillo@swccd.edu
http://www.swclogisticstransportation.org/
http://www.sandiegocitd.org/
http://doingwhatmatters.cccco.edu/

Southwestern Community College International Logistics and Transportation Program

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