Dancing In The Digital World (China, Japan, Korea)

How do you make a good impression? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Will this work in the Asia Pacific communities? ,[object Object],[object Object],[object Object],[object Object]

How do we ask the consumer to dance?

Can we cut into these conversations? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where are they finding their dance partners?

Entry points to the Digital World Mobile accounts for the majority of access in all three countries Console gaming primarily in Japan due to piracy concerns in China and Korea PC/Online Games high in all countries either at the home, work or in Internet Game Rooms

Accessing the Digital World: both Internet and Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile users (million) Internet users (million) Note : the size of bubbles represents the online ad market size in billion USD Reference: plus8star

When they enter the digital world, they see: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

When they enter the digital world, they see: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Seeing the Digital World from three points of view ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Day in the Life of Jun ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Day in the Life of Jun ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Day in the Life of Jun ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Asking Jun to dance requires…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9.5 2.5 0.5

A Day in the Life of Kim ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: white book of game in South Korea in July 2007, KOGIA (Korea Game Industry Agency) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Korea’s Digital World User statistics Neighbors View this person’s neighbors Emotional status Content copies (scrapping) Registered number as a favorite Updated contents Visitors Personal URL Add to Favorites My photo Comment Name & Gender Main menu Configured by user (photo album, guestbook, etc.) [Mini-room] Cyber residence of user Music Player Bought by user Comments by neighbors Skin Background, icons, etc Reference: plus8star ,[object Object],[object Object],[object Object],[object Object]

mobile cyworld: SNS connection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Guest book Photo Album Friends List Diary (blog) Plaza BBS (forum) Club My Cy (settings) mobile mini hompy Emotion / status Cyworld Zone: Map, Video service Virtual goods shop Reference: plus8star

How Kim crosses online to offline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Asking Kim to dance requires…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6 5 0.5

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A Day in the Life of Joi ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A Day in the Life of Joi

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A Day in the Life of Joi Reference: plus8star

Asking Joi to dance requires… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 7 4

Lessons about Consumers in Asia Pac ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Meet at the door: mobile touchpoints ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Meet at the door : mobile touchpoints ,[object Object],[object Object],[object Object],Carrier Portal Client’s site (landing site) Go over the banner: it goes full screen Reference: plus8star

Meet at the door : mobile touchpoints Millions 10 million yen by e-mail lottery! Competitions Blog/Homepage creation つくる！さがす！あそぶ！魔法の i らんどって？ ① つくる②さがす③あそぶ Books The pillow book Free online Japanese comics Games & SNS Mobile Game Town Free game-SNS Portal Yahoo! Mobile Mobile version of Yahoo! News R25- Style Mobile Mobile version of the free mag “R25” Ringtones Melody creation Receive ringtones for free Magic Island Personal mobile sites portal Reference: plus8star

Meet on the floor : gaming touchpoints ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reference: plus8star

Meet on the floor : virtual world touchpoints ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reference: plus8star

Social Network / BBSes (forums) touchpoints ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reference: plus8star

Listen to her - Blogs and microblogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dancing in the Asian Pacific Digital World ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Engaging the Consumer means ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Acknowledgements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dancing In The Digital World (China, Japan, Korea)

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