2. Following the success of the various incarnations of the Amazing
Amanora Campaign, it was time to breathe new life into Amanora’s
communication.
Client’s objective:
•Renew the Amanora brand communication in an interesting manner
•Use the campaign as a showcase of the development of the township
infrastructure
Breathe new life
into Amanora
3. •Amanora’s communication over the years had been focused on the
rational benefits of organized living
•The challenge was to identify a common emotional connect for a large
spectrum of customers
Stronger emotional
connect
4. A campaign with a heart. The Temple of Life encapsulated the various benefits of a
life in Amanora. We connected the rational benefits to their emotional benefits.
An intensive 2 day photo shoot was conducted at the site to capture
the various infrastructural highlights of the township.
The Temple of
Life
8. The ‘Temple of Life ‘campaign was very well received in the key markets of
Mumbai and Pune. This was measured through a substantial increase in number of
enquiries through print and outdoor communication .
The Result?
