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Book, Newspaper, and Periodical Prices, 2004-2010
                     ED3/110.10/No. 268                                                                          February 19, 2009

     Books
     During times of a slowing economy and the tightening of
                                                                                                         The 2008 Book Prices Fast
     city, state, and national budgets, it is important to prepare
                                                                                                         Facts includes data from
     for how to best meet the needs of library patrons.
                                                                                                         2004 to present and is
     Studying trends in library material price changes helps to
                                                                                                         compiled from the book
     anticipate the challenges of collection development.
                                                                                                         wholesaler Baker & Taylor
     Libraries face ever-increasing prices for materials and on a
                                                                                                         and its subsidiary, YBP
     yearly basis the prices go up and down, but the overall
                                                                                                         Library Services. Past data
     trend is a steady increase in prices.
                                                                                                         has been compiled from
                                                                                                         Bowker’s Books in Print.
     Trade paperbacks are leading price increases with a 20.2
     percent change between 2004 and 2007. Continuing this
     trend, prices would increase approximately 4 percent per year. (See Chart 1.)

                                                                       Chart 1
                                                          Average US Book Prices 2004 to 2009
              $120


                                                                                                               $100.60           $103.13
              $100                                                          $95.54              $98.07


                                                                                                $80.08         $80.62            $81.41
                             $78.72                  $75.89                  $79.79
               $80
Book Prices




                                                     $71.16
               $60


                                                     $40.45                                     $39.55         $40.52            $41.53
                             $34.97                                          $36.90
               $40
                                                                                                               $37.79            $39.67
                                                                                                $36.78
                            $30.61                   $32.36                 $32.63
               $20

                             $6.23                    $6.28                   $6.36             $6.39           $6.46            $6.51

                $-
                             2004                    2005                    2006               2007           2008              2009
                                                                                    Year
                              Hardcover Books               Audiobooks              Trade Paperbacks     Mass Market Paperback      eBooks

                      Source: http://www.ybp.com/title_reports_2007.html; Bogart, D. (2008)2.
                      Note: 2008-09 based on trend analysis




     During this same period, audio book prices experienced the second highest increase with a
     change of 13.1 percent. Although audio book prices tend to fluctuate up and down along
     with audio book sales, overall prices are trending up 2.5 percent per year. (See Chart 1.)



                                    Fast Facts – Recent Statistics from the Library Research Service
                                       Colorado State Library • Colorado Department of Education
                     Library & Information Science Program • Morgridge College of Education • University of Denver
                                     © 2009 • Permission granted to reproduce for nonprofit purposes
ED3/110.10/No. 268                                                                            February 12, 2009

The desire to provide library patrons with materials on multiple platforms is increasing the
sales of electronic books (e-books). Prices rose drastically with an increase of 37.8 percent
between 2005 and 2006 following an average sales increase of 34.5 percent between 2004
and 2006. YBP Library Services believes that e-book prices have stabilized with market
demand. Future price increases are expected to be less volatile, likely following print book
pricing trends. 1

Newspapers and Periodicals
While the material price of international newspapers has remained steady, the cost of
shipping has brought about a recent sharp increase in the absolute price. (See Chart 2.) The
number of U.S. newspapers is slowly decreasing and the price change has been relatively
small. Increasing popularity of the online news format is forcing some newspapers to keep
prices low, or move to online only formats, in order to stay competitive.3

Periodical prices rose 39.2 percent between 2004 and 2008. However, prices may increase
around 6.7 percent in both 2009 and 2010. (See Chart 2.) According to The Bowker Annual
Library and Book Trade Almanac, 53rd Edition, periodical publishers are looking for better
ways to price periodicals because libraries are having difficulty affording print and online
versions of journals.3

                                                                                                Chart 2
                                                                                 Average US Newspaper and Periodical
                                                                                       Prices from 2004 to 2010
                                    $1,800

                                                                                                                            $1,568.71       $1,537.72   $1,591.36
                                    $1,600
Newspaper and Periodical Prices




                                                                            $1,352.23                          $1,354.60
                                    $1,400
                                                       $1,301.71                                   $1,306.79

                                    $1,200

                                                                                                                                                        $943.40
                                    $1,000
                                                                                                                                             $884.20
                                                                                                                            $828.00
                                                                                                               $767.00
                                       $800
                                                                            $641.00                $702.00
                                                       $595.00
                                       $600

                                                        $364.97             $372.64                $369.24     $375.76      $368.30         $373.12     $374.10
                                       $400

                                       $200

                                          $-
                                                       2004                 2005                   2006        2007         2008             2009       2010
                                                                                                                 Year
                                                                                 International Newspapers          US Newspapers        Periodicals

                                  Source: Van Orsdel, L., & Born, K. (2008)4; Bogart, D. (2008)5
                                  Note: 2009-10 based on trend analysis




                                                          Fast Facts – Recent Statistics from the Library Research Service
                                                             Colorado State Library • Colorado Department of Education
                                           Library & Information Science Program • Morgridge College of Education • University of Denver
                                                           © 2009 • Permission granted to reproduce for nonprofit purposes
ED3/110.10/No. 268                                                        February 12, 2009

Sources
1
  Bruning, N. (October, 2008). Annual Book Price Update. YBP Library Services. Retrieved on
November 15, 2008 from http://www.ybp.com/book_price_update.html.
2
  Bogart, D. (ed.). (2008). The Bowker Annual Library and Book Trade Almanac, 53rdEdition. 2008.
New Providence, NJ: R. R. Bowker.
3
  Ibid.
4
  Van Orsdel, L., & Born, K. (2008). Embracing Openness. Library Journal (1976), 133(7), 53-8.
Retrieved October 28, 2008, from Library Lit & Inf Full Text database.
5
  Bogart, D. (2008).




                                            ABOUT THIS ISSUE
                            Author: Sean Lamborne, DU-LRS Research Fellow
        Library Research Service • 201 East Colfax Avenue, Suite 309 • Denver, Colorado 80203-1799
                   Phone 303.866.6900 • E-mail: LRS@LRS.org • Web site: www.LRS.org

                      Fast Facts – Recent Statistics from the Library Research Service
                         Colorado State Library • Colorado Department of Education
       Library & Information Science Program • Morgridge College of Education • University of Denver
                       © 2009 • Permission granted to reproduce for nonprofit purposes

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Book, Newspaper, and Peridical Prices, 2004 - 2010

  • 1. Book, Newspaper, and Periodical Prices, 2004-2010 ED3/110.10/No. 268 February 19, 2009 Books During times of a slowing economy and the tightening of The 2008 Book Prices Fast city, state, and national budgets, it is important to prepare Facts includes data from for how to best meet the needs of library patrons. 2004 to present and is Studying trends in library material price changes helps to compiled from the book anticipate the challenges of collection development. wholesaler Baker & Taylor Libraries face ever-increasing prices for materials and on a and its subsidiary, YBP yearly basis the prices go up and down, but the overall Library Services. Past data trend is a steady increase in prices. has been compiled from Bowker’s Books in Print. Trade paperbacks are leading price increases with a 20.2 percent change between 2004 and 2007. Continuing this trend, prices would increase approximately 4 percent per year. (See Chart 1.) Chart 1 Average US Book Prices 2004 to 2009 $120 $100.60 $103.13 $100 $95.54 $98.07 $80.08 $80.62 $81.41 $78.72 $75.89 $79.79 $80 Book Prices $71.16 $60 $40.45 $39.55 $40.52 $41.53 $34.97 $36.90 $40 $37.79 $39.67 $36.78 $30.61 $32.36 $32.63 $20 $6.23 $6.28 $6.36 $6.39 $6.46 $6.51 $- 2004 2005 2006 2007 2008 2009 Year Hardcover Books Audiobooks Trade Paperbacks Mass Market Paperback eBooks Source: http://www.ybp.com/title_reports_2007.html; Bogart, D. (2008)2. Note: 2008-09 based on trend analysis During this same period, audio book prices experienced the second highest increase with a change of 13.1 percent. Although audio book prices tend to fluctuate up and down along with audio book sales, overall prices are trending up 2.5 percent per year. (See Chart 1.) Fast Facts – Recent Statistics from the Library Research Service Colorado State Library • Colorado Department of Education Library & Information Science Program • Morgridge College of Education • University of Denver © 2009 • Permission granted to reproduce for nonprofit purposes
  • 2. ED3/110.10/No. 268 February 12, 2009 The desire to provide library patrons with materials on multiple platforms is increasing the sales of electronic books (e-books). Prices rose drastically with an increase of 37.8 percent between 2005 and 2006 following an average sales increase of 34.5 percent between 2004 and 2006. YBP Library Services believes that e-book prices have stabilized with market demand. Future price increases are expected to be less volatile, likely following print book pricing trends. 1 Newspapers and Periodicals While the material price of international newspapers has remained steady, the cost of shipping has brought about a recent sharp increase in the absolute price. (See Chart 2.) The number of U.S. newspapers is slowly decreasing and the price change has been relatively small. Increasing popularity of the online news format is forcing some newspapers to keep prices low, or move to online only formats, in order to stay competitive.3 Periodical prices rose 39.2 percent between 2004 and 2008. However, prices may increase around 6.7 percent in both 2009 and 2010. (See Chart 2.) According to The Bowker Annual Library and Book Trade Almanac, 53rd Edition, periodical publishers are looking for better ways to price periodicals because libraries are having difficulty affording print and online versions of journals.3 Chart 2 Average US Newspaper and Periodical Prices from 2004 to 2010 $1,800 $1,568.71 $1,537.72 $1,591.36 $1,600 Newspaper and Periodical Prices $1,352.23 $1,354.60 $1,400 $1,301.71 $1,306.79 $1,200 $943.40 $1,000 $884.20 $828.00 $767.00 $800 $641.00 $702.00 $595.00 $600 $364.97 $372.64 $369.24 $375.76 $368.30 $373.12 $374.10 $400 $200 $- 2004 2005 2006 2007 2008 2009 2010 Year International Newspapers US Newspapers Periodicals Source: Van Orsdel, L., & Born, K. (2008)4; Bogart, D. (2008)5 Note: 2009-10 based on trend analysis Fast Facts – Recent Statistics from the Library Research Service Colorado State Library • Colorado Department of Education Library & Information Science Program • Morgridge College of Education • University of Denver © 2009 • Permission granted to reproduce for nonprofit purposes
  • 3. ED3/110.10/No. 268 February 12, 2009 Sources 1 Bruning, N. (October, 2008). Annual Book Price Update. YBP Library Services. Retrieved on November 15, 2008 from http://www.ybp.com/book_price_update.html. 2 Bogart, D. (ed.). (2008). The Bowker Annual Library and Book Trade Almanac, 53rdEdition. 2008. New Providence, NJ: R. R. Bowker. 3 Ibid. 4 Van Orsdel, L., & Born, K. (2008). Embracing Openness. Library Journal (1976), 133(7), 53-8. Retrieved October 28, 2008, from Library Lit & Inf Full Text database. 5 Bogart, D. (2008). ABOUT THIS ISSUE Author: Sean Lamborne, DU-LRS Research Fellow Library Research Service • 201 East Colfax Avenue, Suite 309 • Denver, Colorado 80203-1799 Phone 303.866.6900 • E-mail: LRS@LRS.org • Web site: www.LRS.org Fast Facts – Recent Statistics from the Library Research Service Colorado State Library • Colorado Department of Education Library & Information Science Program • Morgridge College of Education • University of Denver © 2009 • Permission granted to reproduce for nonprofit purposes