Incredible content is powerful and effective way to build your personal brand and establish authority in your niche. It also builds a loyal base of followers who are primed to value your recommendations and invest in your products. Here’s how to create a content strategy that builds your personal brand.

1. How to Optimize Your Online Authority:
Publish High-Quality
Content

2. Those who have the greatest online
authority earned it by publishing
content of such high-quality that no
one could touch them. They learned
how to do it with practice, but they
began with an entirely different
attitude from that of their peers.

3. Instead of just
doing what was
necessary, they
over-delivered in
every respect. If
the minimum was
300 words, they
did 400.

4. If most people posted on their blog
twice per week, they wrote four or
five times. If the norm was one
guest post per month, they would do
one every week.

5. But there’s more to publishing
content than volume. That’s just the
starting point; and if that’s all you
do, then you’ll never optimize your
online authority.
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6. So you need to spread it around. The
high-quality will get the attention of
those who see it; but if no one sees
it, then it doesn’t matter.
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7. The only way you’re going to get a
lot of eyeballs to see it is if you put
it right in front of them. And that
means that you have to put it in a
number of different places.
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9. For example, those who like to read
will visit blogs and article
directories. Those who like to listen
might go to iTunes. And many will
use YouTube because of the
entertainment value of just
watching.
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10. You also need to publish your
content often. If you do it only a
few times, then no one will notice.
It you do it 20 times, you might get
a couple.

11. But if you do it 100 or 500 times,
then you’ll start to show up
everywhere, and your authority will
begin to grow.
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12. There’s one more thing that you
need to do, and that’s to publish it
consistently.
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13. For example, let’s say that you
decide to do articles. Which of these
methods do you think would be the
most effective: writing 100 articles
first and then publishing them all on
Monday, or distributing 10 per day
over the next 10 days?
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14. You see, not everyone is going to
visit the places where you publish
your content every day.
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15. So if you happen to distribute it on a
day when they’re not looking, then
by the time they return to the place
where they would, it will be buried
under all the material that other
people have submitted the last time
they were there.
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16. You need the quality, the volume,
the real estate, and a schedule; but
it all begins with your attitude.
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17. For more training, go to:
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