AAB Interactive Essentials: Social Media

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Sean Oakley

Tecnología Empresariales

Interactive Essentials: Social Media “ Taking Part in the Conversation”

Social media are primarily Internet and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. Wikipedia, 11/08’

In the context of Internet marketing, Social Medi a refers to a collective group of web properties whose content is primarily published by users , not direct employees of the property. -Wikipedia, 11/08’

What does Social Media mean for Your Agency?

You Must: Empower your customers to use word of mouth Credit: http://flickr.com/photos/nsocialmedia

Forrester Research: 2008 Consumer Poll ,[object Object],[object Object],[object Object],[object Object]

BestBuy.com Tools for Sharing Power of Reviews

Your Clients’ Opinion: -University of Mass., 8/08’

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Enough stats and theory, let’s look at some real-life examples.

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Lastly, Social Media is Not a Stand Alone Channel, it is Most Effective When Integrated into the Overall Marketing Strategy.

Okay, I get it. Social Media is influential. Now what?

[object Object],[object Object],[object Object],3 Steps to Help your Agency Join the Conversation

1. Listen ,[object Object],[object Object],[object Object],[object Object]

Don’t forget to monitor your competition .

Credit: www.briansolis.com 2. Joining the Conversation

Start a Blog ,[object Object],[object Object],[object Object],[object Object]

Build Your Audience Credit: www.flickr.com/photos/patrickmayon

Remember, you can’t take back what you say.

SPAM vs. Real Engagement ,[object Object],[object Object],[object Object]

3. Tracking ROI/ Analytics What are your Goals? SMO vs. Social Media Marketing (Goals are Different)

Free Tools: Website Analytics RSS Statistics

RSS Feed “ Dr. Pepper” www.TweetScan.com

Tracking Buzz: RSS is your Best Friend Your Inbox

Now that You’ve Accumulated the Analytics, Analyze What they Mean .

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AAB Interactive Essentials: Social Media

1. Interactive Essentials: Social Media “ Taking Part in the Conversation”

2. Social media are primarily Internet and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. Wikipedia, 11/08’

3. In the context of Internet marketing, Social Medi a refers to a collective group of web properties whose content is primarily published by users , not direct employees of the property. -Wikipedia, 11/08’

4. Social Media Optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Social media marketing , on the other hand, is about building ways that fans of a brand or company can promote it themselves in multiple online social media venues. Source: Wikipedia, 11/08’

6. What does Social Media mean for Your Agency?

7. You Can’t Control the Message

8. You Must: Empower your customers to use word of mouth Credit: http://flickr.com/photos/nsocialmedia

10.

11. BestBuy.com Tools for Sharing Power of Reviews

12. Your Clients’ Opinion: -University of Mass., 8/08’

13.

14. Enough stats and theory, let’s look at some real-life examples.

15.

16. Adobe’s Delicious Page

17. Google’s YouTube Channel

18. #Motrinmoms