Keynote: Tracy Green - Digital is now a vital part of the DNA of every organisation. The opportunity to improve services, engage with audiences and save money is on offer but there are pitfalls too. Ensuring your digital presence is integrated, coherent and joined up can be a challenge for big organisations which tend to be fragmented, disparate and lacking digital governance. The key to success is focussed on the cultural and organisational changes needed to put digital at the forefront of everything we do . Having been at the heart of this digital transformation in two big public organisations Tracy Green looks at the impact this can have, the challenges for organisations driving the change and the potential benefits that can deliver. Tracy Green is the Head of Online Services in the UK Parliament where she leads on digital strategy at the heart of UK democracy. From Digital Knowledge Day, an event by Search Integration

1. Integration in a digital world
Don’t work in SILOS!
Tracy Green
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Head of Online Services UK Parliament

2. Who am I?
My name is: Tracy Green
I am from: London, UK
I work for: UK Parliament
My role is: Head of Online Services
My passion is: eDemocracy
I used to: manage websites for
other large organisations
Tracy Green
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Head of Online Services UK Parliament

3. So what is a silo and why does
it matter?
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4. The blind man and the elephant
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5. Why is this happening?
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7. Where are the digital silos?
organisational
channels
content and services
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All rights reserved by MarkTracey - photographyireland.net

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9. Organisational
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10. 1996...
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11. ...2013
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18. It’s all about the people
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19. Channel proliferation 19

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29. UK Parliament examples
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31. Content is changing
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32. Video, ugc and content
curation
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37. European parliament
examples
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42. How to meet the challenge?
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43. Focus on your users
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44. UK government websites
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50. Establish clear governance
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51. Web Team
Highly inclusive Priorities are The detail focus
approach not clear. of the board
ensuring a wide Time to should realign to
Web and Intranet
Programme Board
range of views reflect, strategy, policy
are expressed review and and decisions
consider the
work
Project Advisory streams.
Boards committees
Objectives broadly Frustration that
understood, but committee
Common approach is
not consistently or
agreement that stifling – I want
comprehensively
the web is to but need to
articulated.
important consult before I
Benefits are
intangible can …
Co-
Centralised ordinated
Success is a
Internal
consensus view.
Desire for Time to codify
streamlining. Limited the role of the
Replicated Considerations review Web Team.
Distributed
for direction, against More than
inclusion, trust predefined delivery of the
and control criteria programme
External
formal
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52. New ways of working
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53. digital champions
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54. budget
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55. Build your digital capability
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56. Training inside
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57. Development outside
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58. What will be the benefits?
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59. Thank you for listening 59

60. Contact me...
greentr@parliament.uk
@greentrac
http://
www.linkedin.com/pub/
tracy-green/2/175/753
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Tracy Green