1. Metrics 1: Update Meta Settings
Tactic 1: Perform Structured On according to webmaster
Page Optimization. guidelines
Cost: One Time
Tactic 2: Customized URL Metrics 1: Updating Search Engine
Structure With Search Engine Friendly URLs Structure
Friendly URLs. Cost: One Time
Metrics 1: Perform Content
Tactic 3: Optimized Content Optimization according to
enriched with targeted keywords keywords density.
Cost: Recurring. Every month.
Goal 1: Increase SERP (Search
Engine Rank Position)
Metrics 1: Perform Structured
Tactic 4: Niche Based targeted Link Building Campagins in order
inbound Back Links to get Nichebased inbound links
Cost: Recurring. Every Month
Tactic 5:Give Freebies could also
increase your website traffic
Mission Statement: To Increase Metrics 1: Promote Brand on
Organic Search Engine Visibility Tactic 6: Website Promotion Various Social Networks and
with effective manner in order to Goal 2: Driving More Traffic through social sharing Microblogging sites.
genrate more and more targeted Organically communities, social media &
Cost: Recurring. Every Month
leads which ultimates aim to online business communties
increase sales.
Metrics 1: Made Website Design
Tactic 7: Content More Attractive & Easy in order to
Readability/Usability/Design increase conversions.
Cost: One Time
Goal 3: Conversions
Metrics 1: In Order To Reduce
bounce rate and increase
Tactic 8: Credibilty Based Creative conversions credible webdesign
Website Design should implemented.
Cost: One Time

2. 1. Mission Statement:
Search Engine Optimization is one of the most effective procedure for Net Lawman; In order to
increase websites search engine visibility across the multiple targeted jurisdictions; We have used
Search Engine Optimization and Marketing strategies quite effectively in past, Typically Search
Engine Optimization can be divided in to Three major parts.
1. Increasing SERPs (Search Engine Rank Positions)
2. Drive More Traffic Organically
3. Conversions
Increasing SERPs (Search Engine Rank Positions)
Increasing number of sales is directly proportional to increasing SERPs; to explain it further, niche
based keywords selection is one of the most useful and effectively methodology in order to boost
sales; more relevant keywords you choose more targeted leads you got. Increasing Search Engine
Rank Position (SERP) is one of the prime responsibilities of Search Engine Optimizer, There are
various factors are involved to enhance the Search Engine Rank Position of particular keywords,
some major factors are:
Strong on Page Optimization with Unique Meta Description.
Customized URL Structure with Search Engine Friendly URLs
Optimized Content enriched with targeted keywords
Content Readability/Usability/Design
Niche Based targeted inbound Back Links
Social Signals at a Domain Level
Drive More Traffic Organically
There is no denial that organic search engine volume is getting bigger day by day; Google is one of
the most trusted & authenticated search engine which provides relevant, real time and effective
traffic. Webmasters can increased their website traffic volume by optimizing more niche based
keywords as well as more brand promotion in natural way; There are several methods to increase
website traffic, some of them are given below:
Promote your site through various social media & legal communities
Add Net Lawman websites to Google Local according to juries
Add Net Lawman Websites to local business and legal directories
Promote Website Through Social Book Marking Communities
Give Freebies could also increase your website traffic; Documents like free wills could be
distributed for free in order to increase website traffic.
Perform Website Promotion through blog, write unique & customized articles according to
niche in order to grab the attention of more and more targeted audience.
Submit Content on Companies Profile Like Crunch Base, Venture Beat Profiles etc.

3. Perform Email Marketing on regular basis in order to promote legal documents effectively.
Conversions
After Performing Marketing & Optimization; final process involved in SEO Skeleton is conversions;
Increasing Conversion Rate is one of the most important aspect for increasing sales; If you got very good
traffic from search engines but having higher bounce rate & low conversion rate, you cannot increase
your sales. In Order to Increase your site conversion rate; you have to perform the following basic &
innovative steps:
Design Unique, Innovative and attractive layout; in order to attract more and more visitors.
Interactive Design should be compatible with all browsers.
Perform Comprehensive Usability Testing in order to gain more leads.
Build More Trust by inserting VeriSign Secured Logo to all websites
Competitor Analysis
Competitor Analysis is one of the most effective procedures in order to increase website traffic by
monitoring your competitor activities; Competitor Analysis is a semantic approach in order to evaluate
competitor activities for instance; what your competitor performs in order to get more leads; from
where your competitor gets back links; what are your competitors domain authority etc, In order to
perform comprehensive competitor analysis you have to perform the following steps:
Identify Broad and Niche Based Targeted Competitors; In order to evaluate their Strengths and
weakness.
Determine what their strategy is; how successfully they are implementing it.
How well their site is rendering in major search engines.
What are There Organic ranking & how many keywords they are targeting initially.
See snapshot of domain statistics, including quality, mozRank, Domain Authority, pages and links
How effective their web design is in order to attract visitors & increase conversions.
Determine what is their website marketing strategy
Evaluate From where they are getting back links; Also Determine number of Do Follow and No
Follow Back Links
Identify Competitors Successes & Failures
Competitor Price Analysis
Competitor Price Analysis is another impactful technique in order to maximize your sales with effective
manner; especially in the era of inflation, declining economies, weak business growth, Costs will remain
the hardest factor to control in the coming competitive landscape. By Keeping in mind these scenario
price comparison is one of the most important aspect to strengthen your business growth. Steps
Provided Below which needed be taken during performing performance analysis.

4. Determine Competitor Prices and their Offerings
Compare your Products and Offerings with Competitor Products and offers
Ensure your Product presentation & product description is more attractive comparable to its
competitor.
Be selective and avoid across-the-board price increases by raising prices of specific products at
certain times.
Position your products with as much price sensitivity as possible.
Improve on and provide a better customer experience