1. 11 WAYS TO USE GOOGLE
RICH SNIPPETS TO ENHANCE
YOUR SEARCH RESULTS
A snippet is a piece of text that appears under a particular search result and
helps a searcher get a better sense of the content on that page. A rich snippet
provides even greater detail about that page’s content in search results, even
enabling searchers to filter results based on certain criteria. This additional
detail can be key for increasing click-through rates on your search results.
HOW CAN RICH SNIPPETS BE USED?*
Rich snippets can be used to display reviews and ratings for products or
businesses in search results.
BEST USED FOR: Any websites that allow people to post reviews
(retail sites such as Amazon or Target, review sites such as Yelp or Urbanspoon).
REVIEWS
Rich snippets can be used to display more details about a recipe, such as
ingredients, cook time, or even calories.
BEST USED FOR: Recipe websites (such as AllRecipes or FoodNetwork.com),
recipe blogs, or even retail sites with recipes (such as Cooking.com).
RECIPES
Information such as location, job title, and company can be displayed in a
search result for an individual person. Rich snippets can even be used to display
their nickname, photo, and social connections.
BEST USED FOR: A website belonging to an individual, or a bio page on a
company website.
PEOPLE
am - 10pm
Product pages can be marked up to display information such as price, product
ratings, and availability. Rich snippets can also be used for products with many
offers (displaying information for different sellers offering one product).
BEST USED FOR: Any business that sells products directly from its website,
or even just has a product catalog that includes product information. Also,
websites that aggregate seller information for products like Nextag or
Shopping.com.
PRODUCTS
Video content in search results gets a 41% better clickthrough rate than text.**
Marking up videos with Schema.org tags will help enhance the video search
result listings with a thumbnail of the video.
BEST USED FOR: Any website with video content.
**Source: aimClear Blog, “Revealed: Which Video Platforms Get Results in Universal SERPs”, March 24, 2011
VIDEO
Pages that list events (such as concerts, festivals and conferences) can use rich
snippets to provide more details on upcoming events within search results,
such as dates, locations, ticket prices and images.
BEST USED FOR: Websites for any type of event venue, such as an arena,
theater, or convention center, or businesses and organizations that hold their
own events, such as art galleries, museums or tourism bureaus.
EVENTS
WHAT IS A RICH SNIPPET?
*These are all content types that are currently supported by Google only - Bing has its own set of rich
snippets. Schema.org has markup code for many other content types as well; however, not all of those content
types are currently supported by Google (as of December 2013). They are rolling more out, though, and we
recommend marking up of much as your content as possible using Schema.org – it won’t hurt your website,
and you’ll be ready when more content types become available!
Today: 11am - 10pm
Websites for musical works can be marked up to display a variety of additional
details on search results. A website for a musical artist, for example, can
embed audio files of songs in its search results.
BEST USED FOR: Official websites for musical artists; resource sites and
music recommendation services (i.e. Last.fm, AllMusic).
MUSIC
If you write articles or blog posts, you can use Authorship Markup together
with your Google+ profile so your content is attributed to you in Google search
results.
BEST USED FOR: Anyone who writes articles or blog posts, whether on their
own website or as a guest author elsewhere; any websites that publish articles.
AUTHORSHIP
Today: 11am - 10pm
If you develop software applications (such as mobile apps), you can mark up
your web pages for those apps to display additional information in search
results.
BEST USED FOR: Any company or individual that develops mobile apps and
uses a website to promote those apps.
SOFTWARE APPLICATIONS
Today: 11am - 10pm
These are links organized as a “breadcrumb trail”, helping website visitors to
navigate through your website’s hierarchy. Breadcrumb rich snippets will help
Google understand what your pages are about and display these links within
individual search results.
BEST USED FOR: Any websites where pages are organized into a particular
navigational structure (i.e. product categories).
BREADCRUMBS
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©2014, All information in this document is the property of Marketing Mojo.
SCHEMA.ORG
http://www.schema.org
GOOGLE WEBMASTER TOOLS HELP – RICH SNIPPETS TYPES
http://bit.ly/RichSnippetsTypes
GOOGLE WEBMASTER TOOLS – RICH SNIPPET TESTING TOOL
http://www.google.com/webmasters/tools/richsnippets
HELPFUL RICH SNIPPET RESOURCES
Details about a business or organization, such as URL, location, phone number,
or even the logo, can be displayed in a search result using this rich snippet.
BEST USED FOR: Local businesses or organizations, since this rich snippet
can also be displayed on a Google Local Page.
BUSINESSES & ORGANIZATIONS