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FBX is lower by a magnitude of 3x - 6.5x compared to other exchanges
15%
60%
15% of people on FB
see ad in first 5 minutes
60% of people on FB
see ad in the first hour
A leading B2B client
50% fewer impressions before a click on FBX
compared to traditional exchanges
Leading retail client
25% fewer impressions before a click on FBX
compared to traditional exchanges
CLICKS
TRADITIONAL
DISPLAY
triggit.comsales@triggit.com
RECENCY
CPA BY EXCHANGES
Americans spend
on average
20 minutes
per Facebook visit
$15-37
CPA
$100-170
CPA
$170-205
CPA
$205+
CPA
FREQUENCY
*
**
* www.businessweek.com/articles/2012-05-18/nine-things-you-should-know-about-facebooks-ipo
** www.newsroom.fb.com/content/default.aspx?NewsAreaId=22
EXCHANGE 1 EXCHANGE 2 EXCHANGE 3
TRADITIONAL
DISPLAY

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Why Facebook Exchange Works So Well

  • 1. FBX is lower by a magnitude of 3x - 6.5x compared to other exchanges 15% 60% 15% of people on FB see ad in first 5 minutes 60% of people on FB see ad in the first hour A leading B2B client 50% fewer impressions before a click on FBX compared to traditional exchanges Leading retail client 25% fewer impressions before a click on FBX compared to traditional exchanges CLICKS TRADITIONAL DISPLAY triggit.comsales@triggit.com RECENCY CPA BY EXCHANGES Americans spend on average 20 minutes per Facebook visit $15-37 CPA $100-170 CPA $170-205 CPA $205+ CPA FREQUENCY * ** * www.businessweek.com/articles/2012-05-18/nine-things-you-should-know-about-facebooks-ipo ** www.newsroom.fb.com/content/default.aspx?NewsAreaId=22 EXCHANGE 1 EXCHANGE 2 EXCHANGE 3 TRADITIONAL DISPLAY