Now that search results are "personalized" for each individual searcher, how does a business approach SEO? What are the best methods to focus on and what things should they avoid?

1. SEO in a Universally
Personalized SERP World
Presented by:
David Wallace
CEO/Founder - SearchRank
@DavidWallace

2. Personalized Search = My Search
@DavidWallace

3. Personalized Search = My Search
@DavidWallace

4. On-Page SEO Still Foundational
Basic On-Page SEO Best Practices
Even though SEO is now multi-faceted and can include a myriad of elements, on
page SEO is the foundation.
- Keyword Research
- Title Tag
- Meta Data
- Headers
- Image Alt Attributes
- Anchor Text in Links
- Canonical
- HTML
- Etc.
@DavidWallace

5. @DavidWallace
Image source: http://harleyandmakara.com

9. Content Marketing
A strategic content marketing strategy will help cover all aspects of today’s
personalized universal search (i.e., web pages, images, video, social, etc.)
• Blog Posts / Articles still work but need images
• How To’s / Tutorials
• White Papers
• Video
• Infographics
• Interactive Infographics / Video Infographics
@DavidWallace

10. Content Marketing + Social Push
Good content is invisible unless accompanied with social media marketing
Post Level Tips:
• Make sure social media voting buttons are present
• Incorporate thumbnail to show up on Facebook and Google + posts
• For infographics, include “embed this” code
http://infographicjournal.com/embed-code-generator/
@DavidWallace

11. Content Marketing + Social Push
Good content is invisible unless accompanied with social media marketing
Social Media Outreach:
• Establish strong presences on Facebook, Google +, Twitter & Pinterest
• Contests, promos, giveaways and the like to build your following
• Push content via these social media accounts
• Use unique descriptions for each site
@DavidWallace

12. Infographics
Infographics Archives/Directories
• Infographic Journal – http://infographicjournal.com/
• Cool Infographics - http://www.coolinfographics.com/
• InfographicsArchive - http://www.infographicsarchive.com/
• Infographic Site Dot Com - http://infographicsite.com/
• Submit Infographics - http://submitinfographics.com/
• The Infographics Showcase - http://www.infographicsshowcase.com/ ($100)
Additional Sites –
http://www.infographicgalleries.com/
@DavidWallace

13. Which Social Media Sites?
These are the essential social sites where your content should be distributed.
• Facebook - Utilize “Promote This Post”
• Twitter - Consider morning, afternoon and evening tweets for same content
• Google + - Because it’s Google dammit!
• Pinterest - If good images are present
• YouTube - For video content
• Others - StumbleUpon (Paid Discovery), Tumblr, LinkedIn, Slideshare
Besides these, seek out social media sites that fit your content and audience.
@DavidWallace

14. Video: Cool Knife Tricks
@DavidWallace

16. Infographic: Knife Throwing Records
@DavidWallace

18. Infographic: Barcode Scanners
@DavidWallace
16 Facebook Likes
69 Google +s
136 Tweets
1,484 Stumbles

20. Infographic: QR Codes
@DavidWallace
156 Facebook Likes
41 Google +s
185 Tweets
1,352 Stumbles

22. Infographic: How Animals See
@DavidWallace
Published April 2012 (1 year ago)
Still # 1 visited piece of content on Infographic Journal
65 inbound links to date

27. Infographic: B.A.C.
@DavidWallace

29. Page Speed
• Minimize HTTP requests
• CSS design (avoid nested tables)
• Externally locate CSS and JavaScript
• Place style sheets towards top of html
• Place scripts towards bottom of html
• Reduce DNS lookups
• Make AJAX cacheable
• Don’t scale images in html
• Make favicon.ico small and cacheable
• For Wordpress sites - make sure theme & plug-ins are not slowing
down site. Use P3 – Plugin Performance Profiler
@DavidWallace

30. Key Takeaways
• Traditional On-Page SEO foundational to success
• Use Content Marketing Strategy to cover all aspects of personalized universal
search (i.e., web pages, images, video, social, etc.)
• Good content that nobody sees is not good content at all. Make sure you
have an effective social media marketing strategy in place for your content.
• If a user thinks your web site is slow, so will a search engine. Optimize for
page speed.
@DavidWallace

31. Thank You!
David Wallace
searchrank.com
infographicjournal.com
@DavidWallace
@DavidWallace
SearchRank
SearchRank
bit.ly/A4JQfW