Faheem Ahmed is CEO of BYT Social and Online Brand Manager of Basics Life. Faheem covered a case study on Basics Life Success Strategy via Facebook.

1. Case Study on Basics Life’s Facebook marketing Presented By Faheem Ahmed Founder & CEO, BYT Social @faheems

2. Facebook Stats for India Number of users on Facebook in India: over 13 million Number of male users on Facebook in India: 9 million Number of female users on Facebook in India: 4 million 78% of them in 18-34 age group 50% of Facebook users have income over 2 lacs / pa Half of the users are above 24 years of age. 63% users are graduates & above. Has overtaken Orkut in India

3. Facebook penetration in India

4. Facebook growth in India

5. Background - Basics Life & BYT Basics Life is a 20 year old fashion company with 3 brands Basics 029, Genesis & Probase. Basics 029 is a casual wear brand, Genesis is a formal wear brand popular with young professionals & Probase is a youth brand which is easy on the pockets. BYT is a digital agency with expertise in social applications development, Social media marketing, online advertising & web applications

9. Find Colombo Store Slogan contest

10. Find Colombo Store Chetan Bhagat’s 5 Point Someone

11. Find Colombo Store Promotions with Stars Did promos along with Galatta Cinema & south Indian stars like Simbu, Arya, Bharat & others

12. Find Colombo Store Find Colombo store

13. Model hunt

14. Demographics

19. Userbase Faheem Ahmed Founder & CEO, BYT Social ----------------------------------------------------------------- email – [email_address] facebook – facebook.com/BYTsocial twitter – faheems Thank You