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Aviel Ginzburg & Adam Schoenfeld - Co-founding: The good, the bad, the ugly

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Our History
Picking the Right Co-Founders Was The First Step in Our Model… Team Market Product
Tech Guy Product Guy Business Guy
HOW?
Measuring Our Own Weaknesses • We focused on what we sucked at, not what we were good at. • We created a formal trial period to validate our hypothesis. • We got drunk and talked with our guards down (key to the dating process and the marriage) • We argued.
Pulling The Trigger
Dating
The Trial Period (That Never Really Happened)
It’s a Marriage (A Sexless Marriage)
Take-Aways From Our Good, Bad, Ugly Recognize weakness Good Date before your propose Don’t over-engineer Bad Don’t Take for granted It’s a marriage for Ugly better or worse
END

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Aviel Ginzburg & Adam Schoenfeld - Co-founding: The good, the bad, the ugly

Editor's Notes

  1. You can’t just hire developers to build your business planYou can’t just find a business monkey to make money for you off what you’re building
  2. Putting thought into this was good though, but it lasted 2 months and then Adam became CEOThe idea of the formality was important, but the real deal never was, the details are asinine and hilarious- Adam acted like a full co-founder, so we made him one, you can’t “hire” a co-founder
  3. You better really like the person since you can’t have sex with them.Can’t expect to agree on everything, but you can’t turn it into a decision by committee, trust them
  4. Disagreed on selling the company.Drunk in hotel room in SF (Ritz) and got in a fight about the people product.Couldn’t agree on product roadmap.Decided to build simply measured.
  5. Love your co-founder.