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User Experience & Metrics Design at a startup, from your perspective September 25, 2010 Jan Miksovsky Co-Founder and VP User Experience,  Cozi
Bare-bones design can be successful ,[object Object],First home page, 1998
Design determines what the product  IS
Can you design?
Can you design  well?
Finding a great designer
Design starts by talking with users Photo: Hobvias Sudoneighm
Need finding
Ideation
Pretty Photoshop
Create the simplest thing that could possibly work
Create the simplest thing that could possibly work
Create the simplest thing that could possibly work
Even a great designer will miss 25% of the time
Iterate — September 2006 ,[object Object]
Iterate — December 2006
Iterate – February 2008
Iterate – March 2008
Iterate – June 2008
Iterate – August 2009
Iterate – June 2010
Iterate – August 2010
Iterate – September 9, 2010
Iterate – September 30, 2010
Designs that don’t ship are meaningless 404 Error The page cannot be found
Your input as founder/executive Your input as just another user Feature priorities (what business needs) Feature priorities (what users want) Existence of problems with the product Solutions to problems with the product Whether design is supporting your brand Look and feel
Bucket testing (A/B testing)
ROI of design ,[object Object],[object Object]
Design requires trust
Design requires trust
Design requires trust
Design requires trust
Design requires trust
Design is not enough ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design, from your perspective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you ,[object Object],[object Object],[object Object],[object Object]

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