Eric Duerr - Why Do Bad Products Happen to Good People?

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The document discusses strategies for a financial institution to attract and deepen relationships with members, businesses, and colleges in the community. It outlines activities across multiple areas such as attracting new customers through events and ATMs on college campuses and in local businesses, as well as deepening existing relationships through consistent communication, personalized interactions, and education on services. The overall goal is to increase awareness of services and engage customers through a variety of integrated on-campus, in-business, and community-based strategies.

Empresariales Economía y finanzas

Disruptive innovations disrupt because of their disruptiveness.

Member
Education

Referrals

Events for
Businesses

Long Term
Relation

Consistent
Comms

Engaged
Member

Awareness
of Services
Ease of
Services

Attract
Students
ATM’s in
Businesses

ATM’s in
Colleges

Events on
Colleges

Social
Networking

Deepening
Businesses

Specific
Geographics
Community
Events

Attract
Community
Members
Attract
Business
Employees

Create
Advertising
Calendar

Create
College
Messaging
Framework

Create
College
Microsites

Deepening
Relationship
w/Community
Members

Deepening
Relationship
w/College

Specific
Demographics

Create
Business
Microsites
Create
Intranet
Microsites

Member
Education

Referrals

Events for
Businesses

Long Term
Relation

Consistent
Comms

Engaged
Customer

Awareness
of Services
Ease of
Services

Attract
Students
ATM’s in
Businesses

ATM’s in
Colleges

Events on
Colleges

Social
Networking

Deepening
Businesses

Specific
Geographics
Community
Events

Attract
Community
Members
Attract
Business
Employees

Create
Advertising
Calendar

Create
College
Messaging
Framework

Create
College
Microsites

Deepening
Relationship
w/Community
Members

Deepening
Relationship
w/College

Specific
Demographics

Create
Business
Microsites
Create
Intranet
Microsites

1
2
6
8
7
25
5
9
10
13
11
12
14
17
15
16
26
18
4
3
23
24
21
22
19
20

ATIM’s in Colleges
ATM’s in Businesses
Attract Business Employees
Attract Community Members
Attract Students
Awareness of Services
Community Events
Consistent Communication
Create Advertising Calendar
Create Business Microsites
Create College Messaging Framework
Create College Microsites
Create Intranet Microsites
Deepening Businesses
Deepening Relationship w/ College
Deepening w/ Community Members
Ease of Services
Engaged Customer
Events for Businesses
Events on Colleges
Long-Term Relations
Customer Education
Referrals
Social Networking
Specific Demographics
Specific Geographics

ACTIVE

9

6
21

10

24
18

13
1
46
5
11
19

12

25

7

17

23 8
PASSIVE

Referrals

Attracting/Onboarding
& Deepening

Give monetary incentives

Shared Calendars

Specific Marketing

Be Trusted

Personal
Relationship
Strategy

Consistent
Communication

Messaging Framework

Events

Establishing Personal
Relationship

Local Communication Plans

Microsites

Educational Activities

Updated Marketing
Materials

Education

Business Deals

Eric Duerr - Why Do Bad Products Happen to Good People?

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