Conversational commerce: why you should care what @joe public had for lunch

•

8 recomendaciones•2,303 vistas

The rise of social media and user-generated content is impacting the way local merchants are doing business. This presentation explores how social media can become a proactive marketing tool for small and medium-sized businesses.

Tecnología Empresariales

Conversational Commerce: Why You Should Care What @JoePublic Had For Lunch

Word of Mouth ,[object Object],[object Object],[object Object],*Source: American Express OPEN Small Business Search Marketing Survey, March 2011 Flickr picture by DuReMi

The Rise of User-Generated Media ,[object Object],[object Object]

Merchant-Related User-Generated Content ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why do Consumers Use Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],Maslow's hierarchy of needs

Tweets and Status Updates ,[object Object],[object Object],[object Object],[object Object]

The Rise of the Social Media Monitoring Industry ,[object Object],[object Object],[object Object],Flickr picture by dreamer2006 Are SMBs waiting on the sidelines?

Collective Wisdom ,[object Object],[object Object],[object Object],[object Object],[object Object],The Law of Large Numbers “guarantees“ stable long-term results for random events, i.e.

Markets are Conversations ,[object Object],Source: Doc Searls and David Weinberger, “The Cluetrain Manifesto” Social media enables conversational commerce

What is Conversational Commerce? ,[object Object],Image from the Take 5: Interactive blog

Conversational Commerce ,[object Object],[object Object],[object Object]

Offline Conversational Commerce Flickr picture By Life by Saje Flickr picture By Drift Words

Responding to Comments Usenet: rec.travel.air in 1998

Leveraging the Intention Economy ,[object Object],Doc Searls, “The Intention Economy”, 2006

Who Cares What You Had For Lunch? Your advertiser who sells sandwiches cares!

Best Practice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Takeaways ,[object Object],[object Object],[object Object],[object Object]

The Future ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Más contenido relacionado

La actualidad más candente

#eTAS14 Presentation - Billy Lousteau of FacebookeTourism Africa Summit

Why above the line advertising will stayPhilip De Meulemeester

Conversational Commerce in Indonesia 2016 - by Chris FrankeChris Franke

The 7 must haves for a successful agency pitchJim Nichols

Making Mobile Marketing Budgets Count in the Age of Ad BlockingSyniverse

State of the Consumer Banking ExperienceInvoca

Business Opportunities in Mobile MarketingJaysarie Gundran

Tactical Marketing Applications in Digital EconomyKaren Ann Exconde, MBA

Chad Gallagher of Advertising.com - Mobile Myth Busters at SIC2013Seattle Interactive Conference

Ditch the Devices: The Art & Science of Connecting with the Always-On ConsumerSeattle Interactive Conference

The Future of Customer Service: From Personal, to Self, to Crowd ServiceSteven Van Belleghem

How to Manage Consumers' Expectations by Jordan Berkowitz, Executive Director...Ogilvy

Low or Zero budget Startup Product and Enterprise MarketingIntale

Thriving In An Omnichannel World MediaPost

Google+ Local & Local Business MarketingMark Jennings

Understanding social selling social media day academy - new path to purchaseMiel Van Opstal

5 Ways to Win Over a Traditional MarketerJames Nichols

Apps, Traps, and the Role of Mobile in MarketingJason Neave

What is an Android Advertising ID?Jim Nichols

Expert Advice and Goals for 2015MyCase Legal Case and Practice Management Software

La actualidad más candente (20)

#eTAS14 Presentation - Billy Lousteau of Facebook

Why above the line advertising will stay

Conversational Commerce in Indonesia 2016 - by Chris Franke

The 7 must haves for a successful agency pitch

Making Mobile Marketing Budgets Count in the Age of Ad Blocking

State of the Consumer Banking Experience

Business Opportunities in Mobile Marketing

Tactical Marketing Applications in Digital Economy

Chad Gallagher of Advertising.com - Mobile Myth Busters at SIC2013

Ditch the Devices: The Art & Science of Connecting with the Always-On Consumer

The Future of Customer Service: From Personal, to Self, to Crowd Service

How to Manage Consumers' Expectations by Jordan Berkowitz, Executive Director...

Low or Zero budget Startup Product and Enterprise Marketing

Thriving In An Omnichannel World

Google+ Local & Local Business Marketing

Understanding social selling social media day academy - new path to purchase

5 Ways to Win Over a Traditional Marketer

Apps, Traps, and the Role of Mobile in Marketing

What is an Android Advertising ID?

Expert Advice and Goals for 2015

Destacado

7 things you need to know on conversational commerceLetsclap

hellofuture conversational commerce and chatbotsChris Kalaboukis

Conversational Commerce and Magento 2: Breaking new ground with Facebook, Ale...Phillip Jackson

The Rise of Messenger Apps & The Advent of ‘Conversational Commerce’In the Company of Huskies

Conversational CommerceBen Kosinski

Conversational commerceBala Iyer

denkwerk @ dmexco 2016 (Vortrag): Conversational Commerce: Sell where your co...denkwerk GmbH

Ignition Chatbots: CONVERSATIONAL COMMERCE: MORE THAN CHIT CHATSaiful Islam

Bots are loving youCrispin Porter+Bogusky

"The Shopping Cart is Dead" - The Future of CommercePhillip Jackson

Chatbots - The Business OpportunityAlexandros Ivos

Building a Recommendation Engine - An example of a product recommendation engineNYC Predictive Analytics

The Chatbots Are Coming: A Guide to Chatbots, AI and Conversational InterfacesTWG

Destacado (13)

7 things you need to know on conversational commerce

hellofuture conversational commerce and chatbots

Conversational Commerce and Magento 2: Breaking new ground with Facebook, Ale...

The Rise of Messenger Apps & The Advent of ‘Conversational Commerce’

Conversational Commerce

Conversational commerce

denkwerk @ dmexco 2016 (Vortrag): Conversational Commerce: Sell where your co...

Ignition Chatbots: CONVERSATIONAL COMMERCE: MORE THAN CHIT CHAT

Bots are loving you

"The Shopping Cart is Dead" - The Future of Commerce

Chatbots - The Business Opportunity

Building a Recommendation Engine - An example of a product recommendation engine

The Chatbots Are Coming: A Guide to Chatbots, AI and Conversational Interfaces

Similar a Conversational commerce: why you should care what @joe public had for lunch

Brand Authenticity: Gravity Summit KeynoteGravity Summit

Social media overview GetEvangelized

Tie overviewHareesh Tibrewala

Social Media Overview :TIE workshopHareesh Tibrewala

Communication Strategies for Social MediaHareesh Tibrewala

“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...Jeff Molander

WEB MARKETIING TECHNIQUEBloggideas blogersahayi

New Media For Old HandsNeville Hobson

Communicating Through Social Media: Essential for RD'sElisabethRD

Podcamp Seattle Preso - Sterling Communicationsguest7c3637

Tulsa PRSA Social Media 101Lauren Vargas

Social Media For BusinessMirum India - A WPP Group Company

ERA Europe 2008 - Home Shopping 2.0 - Jeff MolanderJeff Molander

MTDC 2007 Marketing Trendskameran

Social media marketingdpullease

Social Business: What is the buzz about Social Biz?Elizabeth Quintanilla, MBA

Social mediahuynh222

Social media How well we do it?pressepapiers

Staggering effect of social mediadgschuth

Socialmedia 13037247110121-phpapp01Peter Smirnov

Similar a Conversational commerce: why you should care what @joe public had for lunch (20)

Brand Authenticity: Gravity Summit Keynote

Social media overview

Tie overview

Social Media Overview :TIE workshop

Communication Strategies for Social Media

“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...

WEB MARKETIING TECHNIQUE

New Media For Old Hands

Communicating Through Social Media: Essential for RD's

Podcamp Seattle Preso - Sterling Communications

Tulsa PRSA Social Media 101

Social Media For Business

ERA Europe 2008 - Home Shopping 2.0 - Jeff Molander

MTDC 2007 Marketing Trends

Social media marketing

Social Business: What is the buzz about Social Biz?

Social media

Social media How well we do it?

Staggering effect of social media

Socialmedia 13037247110121-phpapp01

Más de Sebastien Provencher

Dix domaines de pointeSebastien Provencher

Digital Opportunities For Local BusinessesSebastien Provencher

Réflexions sur l’écosystème des startups technologiques de montréalSebastien Provencher

Quelques tendances technologiques de 2013Sebastien Provencher

Médias sociaux: vers une approche stratégiqueSebastien Provencher

Curation de contenu: une discussion entre Josée Plamondon et Sébastien Proven...Sebastien Provencher

S'embarrer dehors à new york (et l'avouer sur twitter)Sebastien Provencher

What, where and now whenSebastien Provencher

Opportunities with real time local search and contentSebastien Provencher

Le web social, c'est pas obligé d'être compliquéSebastien Provencher

Is Group Buying a Fad or a Revolutionary New Local Advertising Vehicle?Sebastien Provencher

Les médias sociaux : ne ratez pas l'occasion !Sebastien Provencher

Le Web d'aujourd'hui et de demainSebastien Provencher

Présentation de la compagnie Praized Media à la journée WebÉducation de Novem...Sebastien Provencher

The Perfect Local Media Company in 2014: a Composite SketchSebastien Provencher

Blended Search: Local Media Content DiscoverySebastien Provencher

White Paper: I Have Seen The Future Of Local MediaSebastien Provencher

Más de Sebastien Provencher (17)

Dix domaines de pointe

Digital Opportunities For Local Businesses

Réflexions sur l’écosystème des startups technologiques de montréal

Quelques tendances technologiques de 2013

Médias sociaux: vers une approche stratégique

Curation de contenu: une discussion entre Josée Plamondon et Sébastien Proven...

S'embarrer dehors à new york (et l'avouer sur twitter)

What, where and now when

Opportunities with real time local search and content

Le web social, c'est pas obligé d'être compliqué

Is Group Buying a Fad or a Revolutionary New Local Advertising Vehicle?

Les médias sociaux : ne ratez pas l'occasion !

Le Web d'aujourd'hui et de demain

Présentation de la compagnie Praized Media à la journée WebÉducation de Novem...

The Perfect Local Media Company in 2014: a Composite Sketch

Blended Search: Local Media Content Discovery

White Paper: I Have Seen The Future Of Local Media

Último

Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3

The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech

New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada

Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos

DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell

Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada

The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxLoriGlavin3

Take control of your SAP testing with UiPath Test SuiteDianaGray10

Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity

"ML in Production",Oleksandr BaganFwdays

Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro

A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3

The State of Passkeys with FIDO Alliance.pptxLoriGlavin3

How to write a Business Continuity PlanDatabarracks

TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey

Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar

Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3

Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB

Advanced Computer Architecture – An IntroductionDilum Bandara

Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfPrecisely