1. Section Header
Section: Title
Cool little catchy phase to impress people.
Making Money
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of
type and scrambled it to make a type specimen book. It has survived not only five centuries, but also
the leap into electronic typesetting, remaining essentially unchanged.
with Facebook
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia

2. How to Ask Questions
Note: We are recording this
webinar and you will receive an
email with links to the
recording and the slide deck.
GoToWebinar
Questions Panel
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia

3. Speakers
Julie Foley
Director of Affiliate Success
Brian Page
Online Products Director
Scripps Media
Matt Coen
Owner & Co-Founder
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia

4. Who We Are
□ Increase ROI, Build
& Engage Audience
□
□
□
□
WebinarWebinar hashtag is #2ndstreet
Webinarhashtag is #2ndstreet
hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia

5. What We Do
A truly white label contest provider
To date, UPICKEM has executed
• More than 40,000 contests
• On more than 1,300 local
media sites
• More than 6 million players
have participated
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia

6. Agenda
• Play Anywhere!
• Why Facebook?
• What is the importance of a
“Like”?
• Revenue and Audience building
case studies
• Best Practices
• Q&A
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia

7. Section Header
Section: Title
Cool little catchy phase to impress people.
Play Anywhere!
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of
type and scrambled it to make a type specimen book. It has survived not only five centuries, but also
the leap into electronic typesetting, remaining essentially unchanged.
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia

8. Play Anywhere!
• Your website
• Mobile
• Tablet
• Facebook
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia

9. Play Anywhere!
Website
• “Traditional” contest
platform
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia

10. Play Anywhere!
Mobile
• More than 1/3 of US adults
now own smartphones
• UPICKEM gets over half a
million visits from mobile
devices a month.
• People that use Facebook on
their mobile devices are twice
as active on Facebook than
non-mobile users.
• Separate ad spaces for mobile
version
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia

11. Play Anywhere!
Tablet
• Traffic from tablets
has grown 1400%
since July 2010
• Separate ad spaces for
Tablet version
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia

12. Play Anywhere!
Facebook:
• Unlimited Contests
• Social Boost
• Any UPICKEM contest can
be run inside Facebook
• Ability to run contest on
multiple Facebook pages
• Multiple contests one a
single Facebook Page
• Shared data with website
version of contest
• Like Gate
• Full HTML Branding Control
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia

13. Play Anywhere!
Your Advertiser on Facebook
• Easily add the contest to your
advertiser's Page
• Require the user to “Like” your
advertiser before entering
• Incorporate your advertiser
into the “Like-gate” of your
page
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia

14. Section Header
Section: Title
Cool little catchy phase to impress people.
Why Facebook?
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of
type and scrambled it to make a type specimen book. It has survived not only five centuries, but also
the leap into electronic typesetting, remaining essentially unchanged.
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia

15. Why Facebook?
• 800 million users
• 200 million users in the US*
• Average user has 130 friends
and Likes two pages a month
• Average user is connected to
80 community pages, groups
and events
• Most popular tool among
marketers who use social
media**
* Inside Facebook Gold http://gold.insidenetwork.com/facebook/2011
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet ** Social Media Marketing Industry Report, Social Media Examiner, April 2011
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia

16. Why Facebook?
Like-gating
• For every one person that Likes a
brand, an additional 34 of their
friends can be reached through
an exposure to the liker.*
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet * "The Power of Like: How Brands Reach and Influence Fans Through Social
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia Media Marketing" comScore, May 2011

17. Why Facebook?
Contesting generates
status updates
• 65% of US Facebook users said
they are more likely to buy a
product based on a positive
Facebook friend referral*
• Social media tactics generate
nearly 2.5 times more offline
and online brand conversations
than non-social tactics. They
also yield 4x as many influenced
purchases.**
* "The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing"
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet comScore, May 2011
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia ** Digital Actions and their effect on Advocacy, 22squared and Consumer Insights Inc., 2010

18. Why Facebook?
Build Awareness
• Photos are viewed more than
anything else on Facebook*
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet * Digital Actions and their effect on Advocacy, 22squared and Consumer Insights Inc., 2010
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia

19. Section Header
Section: Title
Importance of a
Cool little catchy phase to impress people.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of
type and scrambled it to make a type specimen book. It has survived not only five centuries, but also
“Like”
the leap into electronic typesetting, remaining essentially unchanged.
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia

20. Importance of a “Like”
• “Likes” come from real people
• Automatically exposes your
brand to that person’s contacts
• Low cost promotion tool
• Allows instant interaction with
your audience
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia

21. Importance of a “Like”
• The average value of a Facebook
like is $136.38
• Fans are 28 percent more likely
than non-fans to continue using
a specific brand.
• Fans are 41 percent more likely
than non-fans to recommend a
product they are a fan of to their
friends.
* "The Power of Like: How Brands Reach and Influence Fans
Through Social Media Marketing" comScore, May 2011
Webinar hashtag isis #2ndstreet
Webinar hashtag #2ndstreet
Follow us on on Twitter @2ndstreetmedia
Follow us Twitter @2ndstreetmedia

22. Importance of a
“Likes”
Low Barrier Contests
• More entries
• Encourages sharing
• Creates even playing field for all
participants
Image from “Facebook Contests, Fan Acquisition and Business Value” Social Media
Explorer November, 2011.
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia

23. Section Header
Section: Title
Cool little catchy phase to impress people.
Set Goals
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of
type and scrambled it to make a type specimen book. It has survived not only five centuries, but also
the leap into electronic typesetting, remaining essentially unchanged.
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia

24. Set Goals
Goals for each Facebook
Contest:
• Likes for your Facebook page
• Likes for your advertisers
• New revenue
• Drive sign-ups for database
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia

25. Section Header
Section: Title
Cool little catchy phase to impress people.
Case Studies
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of
type and scrambled it to make a type specimen book. It has survived not only five centuries, but also
the leap into electronic typesetting, remaining essentially unchanged.
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia

26. Scripps
Scripps Social Media Strategy
• What do you want to
communicate?
• What do customers want to
share?
• Integrate web page and
marketing
• How will you measure
success?
• Leads
• Fans
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia

27. WFTS
Audience Builder
“Blue Man Group Giveaway”
Goals: Increase social media
presence and user engagement by
growing Facebook fans
• Facebook contest
• Integrated promotion
Results
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia

28. KY3
Revenue Generator &
Advertiser Audience Builder
“Back to School Cool”
• Andy’s Frozen Custard
Giveaway
• Exclusive contest for sponsor
• 1,200 entries
• Substantial growth of
Facebook fans
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia

29. WFTV
Revenue Generator
“Summer Splash Sweeps”
• 11 sponsors!
• Promoted on Facebook
• Email opt-in for sponsors
• 2,600 entries
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia

30. KSWB
Revenue Generator & Audience
Builder
“Football Frenzy”
• SuperCuts & Little Ceasars
• Part of Football Contest
Campaign
• Grown Likes by 5,000 since
start of contest
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia

31. St. Louis Post Dispatch
Database Builder
“Name the Rally Squirrel”
• 72 hour contest
• Facebook promotion
• Like Gating for SLPD
• Database builder for Daily
Deals
• 3,350 entries
• 36% signups for Deals email!
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia

32. WSH
Audience Builder
“FANdemonium”
• Facebook promotion
• Like Gating for WSH
• 76,000 entries!
• Social Boost
• 2 chances for every 1
referral!
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia

33. San Diego Union Tribune
Database Builder
“Simon Mall Giveaway”
• 1,900 entries
• Likes for SDUT
• Drove sign-ups for Deals
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia

34. Summary
Results
• Revenue
• Likes for your page
• Likes for your advertiser
• Database builder
• Power of your Facebook fan
base is an important selling
tool
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia

35. Section Header
Section: Title
Best Practices
Cool little catchy phase to impress people.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of
type and scrambled it to make a type specimen book. It has survived not only five centuries, but also
the leap into electronic typesetting, remaining essentially unchanged.
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia

36. Best Practices
• When creating a
contest, keep it simple. The
less your fans need do to
enter, the better.
• Incorporate a sharing
component so your contest
spreads virally.
• Consider Social Boost
• Offer prizes that resonate
with the target audience
• Analyze your results
• Optimize
• Continue to engage your
audience beyond the like
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia

37. Summary
• Build Audience, Page Views and Awareness
• Generate Sponsorship & Ad Revenues
• Build User Database for Email Marketing
• Powers your Social and Mobile strategy
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia

38. Questions?
Matt Coen
Owner & Co-Founder
matt@secondstreet.com
314-880-4902
877-843-2900x4902 (Toll-free)
Follow me @mcoen
Julie Foley
Director of Affiliate Success
julie@secondstreet.com
314-880-4910
877-843-2900x4910 (Toll-free)
Follow me @julie_foley
Note: We are recording this webinar and you will receive
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
an email with links to the recording and the slide deck.
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia