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Companion handouts of the social media workshop version 1 2011

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  1         2011  –  v1             Project:  Workshop  Social  Media  Plan  Handouts                                                      
  2   Facebook  Vocabulary     News Feed/Top Stories: Ticker: Timeline: Facebook Pages vs. Profiles: Facebook Pages vs. Groups: Facebook Page terms & conditions: Applications:      
  3   Environment  Analysis   1.- My Customers: Creators Critics Collectors Joiners Spectators Inactive Low involvements /High Involvement tactics? 2.- My Competition: Competitors Facebook Twitter YouTube Competitor 1 # Followers What they do? Competitor 2 Competitor 3      
  4   3.- My Brand: Keyword list: Strategic  Model     Objective(s): ☐ Building Brand Awareness ☐ Build Sales Pipeline      
  5   ☐ Community Activation/Engagement ☐ Customer Service ☐ Other: Value: List of Assets that Customer will value: Arsenal: List of arsenal you can count on or create (limitless at this time):      

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  • 1.   1         2011  –  v1             Project:  Workshop  Social  Media  Plan  Handouts                                                      
  • 2.   2   Facebook  Vocabulary     News Feed/Top Stories: Ticker: Timeline: Facebook Pages vs. Profiles: Facebook Pages vs. Groups: Facebook Page terms & conditions: Applications:      
  • 3.   3   Environment  Analysis   1.- My Customers: Creators Critics Collectors Joiners Spectators Inactive Low involvements /High Involvement tactics? 2.- My Competition: Competitors Facebook Twitter YouTube Competitor 1 # Followers What they do? Competitor 2 Competitor 3      
  • 4.   4   3.- My Brand: Keyword list: Strategic  Model     Objective(s): ☐ Building Brand Awareness ☐ Build Sales Pipeline      
  • 5.   5   ☐ Community Activation/Engagement ☐ Customer Service ☐ Other: Value: List of Assets that Customer will value: Arsenal: List of arsenal you can count on or create (limitless at this time):