1. What’s more in the ‘Online Advertising’?
Advertising is the process of promotion of a company's products and services in order to drive
up the sales and profits. This is however not just done to increase the revenues, as it also helps
the business to build a brand identity or a niche for their products and services. This can be
considered as the best way to communicate the changes and innovations that are being made
to the old products and also for the introduction of a new commodity in the business to the
customers.
Traditionally, advertising was carried out though Newspapers, Television, Radio and Hoardings.
But as the technology advanced, everything was quickly moved to the cyberspace. Today
Advertising Search has become an essential element of the business world in carrying out all
their marketing campaigns and promotions. Therefore, all the companies invest considerable
amount of resources towards their marketing budget. They are ready to invest both the time
and the cost in this as they know very well that it pays back all they had invested favorably.
With the growing demand of online marketing today, many companies are relying considerably
on the Advertising Search for spreading and expanding their business. They are also finding it
more convenient way to reach the customers globally and get higher profits out of their
business in considerably less time. However, when you go on promoting through the web there
are many options you can choose from and carry out your marketing campaign.
Here are some of the types of online advertising ways:
 Local Listings:

2. The Local Listings are free and are a must for all the local businesses. Apart from this also make
sure that your Business listings are claimed, updated, and have as much information as possible
about the business.
 PPC Advertising:
Advertising Search or Pay Per Click Advertising is a method of marketing in which advertisers
pay for each ad clicked, usually via an ad platform such as Google AdWords. Here, the
advertisers bid on specific keywords in order to have their ads appear. This is the best way of
picking and choosing when to display ads for your product or service based and for whom by
targeting the potential customers.
 Display Ads:
Display ads can be featured in various ad sizes and shapes throughout the websites for the
marketing purpose. Display ads can be static images, flash, video and expandable.
 Mobile Marketing:
Mobile is becoming a favorable platform for marketing today. With smart phones and tablets
being the most popular and widely used it can prove to be a smart way to communicate with
the customers about the business offerings and services. Mobile marketing includes SMS
messaging and mobile targeted ads to send them announcements to all the customers.
 Social Networking:
The social media networks like Facebook and Twitter have opened the door for connecting with
the people globally. Integrating marketing strategies into the social media platform can be
considered as the best way to reach the customers.

3.  Online Videos:
Video is a great way to make your product or service sound even more real to those who are
visiting your website. Customer testimonials, product overviews, and demos all work nicely and
properly titled videos can drive good eyeballs.
 Affiliate Marketing:
Affiliate marketing can be a great way to make sales and increase revenues for the business. It
is the method of outsourcing the sales staff who will sell your product for a small commission
per sale. Today, this is also the easiest way of earning online by distributing the ads into
different groups and circles.
Certainly, there is much more about the Advertising Search for the business than the PPC
Advertising to increase their revenues and sales.