This document outlines volunteer opportunities to help produce Creative Week 2013, a seven-day festival celebrating creativity across Iowa's Creative Corridor region from October 19-26. Volunteers are needed for event coordination, branding, promotion, volunteer coordination, sponsor recruitment, documentation, and producing kickoff and wrap-up parties. The goals are to showcase regional innovation through diverse events, build regional pride, engage 1000 new people, and foster new connections across the corridor.

1. CREATIVE WEEK VOLUNTEERS
7 Days. 7 Counties. 1 Epic Opportunity
to meet amazing people + build something awesome!
Coming to the Creative Corridor October 19th-26th, 2013
Thank you for your interest in volunteering for Creative Week 2013. The
following pages outline unique opportunities to be a major part of this
seven-day festival, the likes of which Iowa has never seen.
‣ Events all week around the region connecting across geographies,
generations, sectors and silos
‣ National media attention
‣ 1000’s of new people engaged in the region
‣ Cross-corridor connections made and a pride in our place fully cemented
We’ve built these volunteer opportunities with you in mind. From events to
branding to media & promotion, we hope to create super fun, network
building and career-advancing positions for rockstar organizers around the
region.
When you see an opportunity you like here, let’s talk. Amanda Styron, the
Creative Corridor Project Lead, looks forward to bringing you fully into the
workings of the Week in a volunteer position you’re completely jazzed
about.
Reach Amanda anytime at (319) 400-7782 or amanda@seedhere.org.
We look forward to partnering with you on Creative Week 2013!
The Creative Corridor Project: Connecting, supporting and inspiring all who create in
Iowa’s Creative Corridor. Get connected and inspired at CreativeCorridor.co

2. Creative Week 2013 -- Quick Info Guide
A seven-day region-wide celebration and showcase of all we create in
Iowa’s Creative Corridor.
Our Objectives:
‣ Showcase and celebrate innovation and creative success across the region
‣ Build pride in our place through awesome experiences
‣ Build buzz for our place through inspiring events and fantastic media
‣ Engage and help connect the region’s emerging and established leaders,
creative class and innovative/creative companies
How it Works:
‣ Organizations across the region produce events celebrating their innovation
success during the week of Oct 19.
‣ We promote these events to the whole region and beyond.
‣ We add some super fun surprise & delight to make it an amazing week.
Be Part of It:
Ways to engage with Creative Week 2013:
‣ Register an event to be promoted as part of Creative Week
‣ Volunteer to produce the Week
‣ Sponsor the Week
‣ Partner to promote the Week
‣ Plan to attend (take the whole week off now, you’ll be glad you did!)
First Year Success Benchmarks:
‣ 25+ events across geographies, generations, sectors and silos
‣ 1+ event in every county
‣ 100,000 impressions/touches through promotion throughout the region
‣ National media mention of the Week
‣ Viral sharing of Creative Week photos/blogs/video
‣ 80%+ of sponsors, partners, volunteers and participants report great value
‣ 1000 new people in the region engaged in the Project
‣ Cross-corridor connections made and a sense of place further established
The Creative Corridor Project: Connecting, supporting and inspiring all who create in
Iowa’s Creative Corridor. Get connected and inspired at CreativeCorridor.co

3. EVENT RELATIONS
Recruit, correspond and take good care of event organizers
partnering with creative week.
Top Priority: Recruit Events
Meet with existing and potential event
organizers to help them officially register
with Creative Week.
Targets:
‣ 25+ events across geographies,
generations, sectors and silos
‣ 1+ event in every county
‣ 80% of event producers say that
being part of Creative Week is
awesome
‣ 1000 new people in the region engaged in the Project
‣ Cross-corridor connections made and a sense of place further established
Coming Soon:
‣ Act as liaison between branding and event organizers to ensure all organizers
have the official Creative Week graphics, know how/when/where to use them,
and are excited to do so.
‣ Work with chosen Headline Events to set up deeper partnerships
‣ Help all of the participating event organizers connect and get to know each
other
‣ Do something special during the Week to let the organizers know how much
we appreciate them.
‣ Meet with all event organizers after the Week to debrief and talk about their
interest in participating next year
‣ Ensure that all event organizers receive a hand-written thank you card
The Creative Corridor Project: Connecting, supporting and inspiring all who create in
Iowa’s Creative Corridor. Get connected and inspired at CreativeCorridor.co
‣ Table Top Signs
‣ T-Shirts
‣ Volunteer T-Shirts
‣ Volunteer Lanyards
‣ VIP Badges
‣ Thank you cards

4. BRAND EXPERIENCE
Develop and produce consistent branding and week-of
experience.
Top Priority: Finalize branding concept/design + list of products to produce
and timeline for production
Potential Products:
‣ Stickers
‣ Display ads for web and print
‣ Video/PSA
‣ Street banners
‣ Interactive Display/photo booth
‣ Commemorative Poster
‣ Coffee sleeves
Targets:
‣ A level of design that puts us on par with any city’s major creative/ideas/
entrepreneurship week
‣ An interactive display CW attendees say is awesome
‣ 80% of attendees report great value and enjoyment participating in Creative
Week
‣ 1000 new people in the region engaged in the Project
‣ Cross-corridor connections made and a sense of place further established
Coming Soon:
‣ Design the products
‣ Produce/print the products
‣ Distribute the products in collaboration with other team members
The Creative Corridor Project: Connecting, supporting and inspiring all who create in
Iowa’s Creative Corridor. Get connected and inspired at CreativeCorridor.co

5. MEDIA + PROMOTION
Promote Creative Week like crazy to every corner of the region
and beyond.
Top Priority:
Recruit Promotional Partners: Meet with media outlets in the region to set-up
partnerships for wide/far/deep distribution of the Creative Week schedule and
guide
Targets:
‣ 100,000 impressions/touches through promotion throughout the region
‣ National media mention of the Week
‣ Viral sharing of Creative Week photos/blogs/video
‣ 80% of Media partners report great value and enjoyment working with
Creative Week
‣ 1000 new people in the region engaged in the Project
‣ Cross-corridor connections made and a sense of place further established
Coming Soon:
‣ Support event and volunteer recruitment through media releases
‣ Initiate and build momentum through social media campaign
‣ Work with promotional partners to establish content + graphic needs and
timelines and deliver on those
‣ Reach out to state and national media outlets to get them interested in the
Week
‣ Do something extra special during Creative Week to make sure the
promotional partners know they are very loved
‣ Meet with all media partners after the Week to debrief and talk about their
interest in participating next year
‣ Ensure that all media partners receive a hand-written thank you card
The Creative Corridor Project: Connecting, supporting and inspiring all who create in
Iowa’s Creative Corridor. Get connected and inspired at CreativeCorridor.co

6. VOLUNTEER TEAM
Recruit, coordinate and support volunteer street team who will
help promote the week and staff the events.
Top Priority: Map out plan, needs and responsibilities of Street Team and
Week-of volunteers and recruit them.
‣ Collaborate with promotions team to identify Street Team activities
‣ Collaborate with the events and brand experience teams to identify Week-of
activities
‣ Set-up Volunteer Local account to manage Week-of volunteers
‣ Collaborate with media team on media releases to recruit Street Team and
Week-Of volunteers
Targets:
‣ 100,000 impressions/touches through promotion throughout the region
‣ Viral sharing of Creative Week photos/blogs/video
‣ 80% of volunteers report great value and enjoyment working with Creative
Week
‣ 1000 new people in the region engaged in the Project
‣ Cross-corridor connections made and a sense of place further established
Coming Soon:
‣ Ensure the volunteers feel like Creative Week VIPs with the insider scoop on
all that’s coming - ways to keep them engaged and excited
‣ Facilitate the volunteers meeting and staying connected with each other
before, during and after the Week
‣ Recruit and help onboard new volunteers for various teams as needed
‣ Collaborate with Branding Team to map out and secure volunteer swag (t-
shirts, lanyards, etc)
‣ Do something extra special during Creative Week to make sure all the
volunteers know they are very loved
‣ Meet with the volunteers after the Week to debrief and talk about their
interest in participating next year
‣ Ensure that all volunteers receive a hand-written thank you card
The Creative Corridor Project: Connecting, supporting and inspiring all who create in
Iowa’s Creative Corridor. Get connected and inspired at CreativeCorridor.co

7. SPONSORS + SPECIAL PARTNERSHIPS
Work with partners and special partners to build the budget and
special add-ons that will make Creative Week awesome.
Top Priority: Secure sponsorships in the Sponsorship Levels packet
‣ Develop sponsor target list
‣ Research potential sponsors and prepare proposals
‣ Meet with sponsors and make asks
Targets:
‣ $50,000 raised in cash
‣ 1 Presenting sponsor
‣ 4 Major promotional partners
‣ 80% of sponsors report great value and enjoyment working with Creative
Week
‣ 1000 new people in the region engaged in the Project
‣ Cross-corridor connections made and a sense of place further established
Coming Soon:
‣ Keep sponsors engaged and feeling like VIPs with inside scoops and special
touches
‣ Help the sponsors connect with each other
‣ Ensure that sponsors receive all of their perks, tickets etc as agreed to in the
sponsorship packet/proposal
‣ Serve as special concierges to sponsors throughout the Week, especially at
Headline Events and CW Parties
‣ Do something extra special during the Week to make sure all the volunteers
know they are very loved
‣ Meet with the sponsors after the Week to debrief and talk about their interest
in participating next year
‣ Ensure that all sponsors receive a commemorative poster and hand-written
thank you card
The Creative Corridor Project: Connecting, supporting and inspiring all who create in
Iowa’s Creative Corridor. Get connected and inspired at CreativeCorridor.co

8. TRACKING THE AWESOME
Coordinate photography, videos and blogging throughout the
event and track impact of the week.
Top Priority: Make a plan for capturing the awesomeness of Creative Week
through social media, live-blogging, photography, videography, testimonials,
and data collection.
Targets:
‣ 100,000 impressions/touches through promotion throughout the region
‣ Viral sharing of Creative Week photos/blogs/video
‣ 80%+ of sponsors, partners, volunteers and participants report great value
‣ 1000 new people in the region engaged in the Project
‣ Cross-corridor connections made and a sense of place further established
Coming Soon:
‣ Identify and secure blogger, photographer and videographer for the Week
giving priority first to Story Team members
‣ Build and implement data collection tools
‣ Collaborate with Brand Experience Team to incorporate testimonial/impact
tracking into interactive display
‣ Collaborate will all Teams to determine where/when to be throughout the
Week
‣ Collaborate with the media & promotions team to make that which is tracked
go viral and be well known.
‣ Collaborate with Sponsorship Team to create a final report for the Week that
incorporates all that you tracked
The Creative Corridor Project: Connecting, supporting and inspiring all who create in
Iowa’s Creative Corridor. Get connected and inspired at CreativeCorridor.co

9. KICK-OFF + WRAP PARTIES
Produce the VIP + community appreciation events that get the
week started and wrap it up in great style.
Top Priority: Develop plan, budget and production timeline for the kick-off and
wrap party
Ideas:
‣ Margaritas & Bowling
‣ Make a big deal of the first event of the week and the last
‣ Plan a cocktail/after-hours party for the first event of the week or the last
‣ Sunday brunch (but not too much of a copy of Mission Creek’s brunch)
Targets:
‣ Have a great region-wide party
‣ 80%+ of sponsors and party-goers report the parties were awesome
‣ 1000 new people in the region engaged in the Project
‣ Cross-corridor connections made and a sense of place further established
Coming Soon:
‣ Collaborate with the Sponsorship Team to finalize budget and plan and
incorporate party sponsors’ activities/brands/etc
‣ Collaborate with the Branding Team to ensure the parties set the perfect
tone for Creative Week
‣ Promote and distribute VIP invitations for the parties
‣ Produce the parties soup to nuts
The Creative Corridor Project: Connecting, supporting and inspiring all who create in
Iowa’s Creative Corridor. Get connected and inspired at CreativeCorridor.co