3. today: walled Gardens of user data Today, users upload GPS and sensor data to closed proprietary silos, which may allow them to share some meta data on social channels, but true collaboration is restricted to inside those silos... (CCBYSA)2011 PulseTracks, Denmark
4. tomorrow: open repositories If data is pooled in open repositories, it becomes possible to collaborate and explore shared trends, and to gain deeper insights. (CCBYSA)2011 PulseTracks, Denmark
5. ...personal data hubs If more types of data are added to the pool, it may become a powerful data source for trend spotting, and in time the worlds best recommendation engine. (CCBYSA)2011 PulseTracks, Denmark
6. ...that can connect to your PHR Microsoft HealthVault Google Health With the advent of personalized medicine such a system could provide life-saving insights about healthy lives from a dataset of a magnitude never seen before (CCBYSA)2011 PulseTracks, Denmark
7. ...your virtual personal trainer iCoach And allow the development of completely new types of services, like e.g. hyper-personal trainers who know all there is to know about how to optimize your training (CCBYSA)2011 PulseTracks, Denmark
8. ...and any future service that may benefit from knowing your fitness history Or a new type of shopping assistant that allow you to find the best deals for your needs without sharing your personal data with the vendor (CCBYSA)2011 PulseTracks, Denmark
9. Activities on Facebook Lifestreaming repository for fitness data. A step in the right direction. (CCBYSA)2011 PulseTracks, Denmark
10.
11. Current status We are in closed beta testing with partners in Denmark and the US, and have about 1.000.000 tracks in the database. We have fully automated track clustering and calculation of popularity, dynamic event detection, a suite of team management tools, and simple but robust event planning and invitations. (CCBYSA)2011 PulseTracks, Denmark
35. Company Founders Kristian Ottosen http://dk.linkedin.com/in/ottosen Entrepreneur and pioneer in digital imaging services, Kristian has over 15 years of experience in founding and successfully growing software start-ups, and more than 20 years of experience in developing software for graphics, imaging and internet businesses. Kristian sold his last startup Yawah.com to Adobe in 2008. Mads Rydahl http://www.linkedin.com/in/rydahl Founder of Denmark's first internet services agency in 1994, Mads has led product design teams for over 15 years and won numerous international awards. His work has been featured in dozens of books, and he was Director of Product Design at Siri.com, a DARPA funded startup acquired by Apple in 2010. (CCBYSA)2011 PulseTracks, Denmark
The world of fitness data, GPS tracking, and self quantification is currently dominated by walled gardens and exclusive partnerships. The largest players are Garmin (makers of handheld GPS devices since 1999), Nike (makers of the Nike+ shoe sensor) and RunKeeper (until recently the most popular running app for iPhone). Each GPS product connects to its own community silo, and although they all allow the user to 'share on Facebook', the users' data never leaves the silo, and only key stats and meta data is actually shared. Most services use their own proprietary file formats and few of them have a documented API. As a consequence, it is impossible or at least extremely impractical for the user to take control of their own data. Users generally accept that switching to another brand of GPS device could mean loosing their data history, or end up costing so much work that they wish they had.
Other , the last couple of years have seen a landslide towards